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ŠŠARARŪŪNNASAS MAR MARČČIULIONIIULIONISS BASKETBALL ACADEMYBASKETBALL ACADEMY

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TopicsTopics

1.1. IntroductionIntroduction2.2. Academy Administration StructureAcademy Administration Structure3.3. Academy BaseAcademy Base4.4. Training ProcessTraining Process5.5. Educational ProcessEducational Process6.6. Academy Tournaments & TraditionsAcademy Tournaments & Traditions7.7. Academy FinanceAcademy Finance8.8. Academy MarketingAcademy Marketing9.9. Academy Public RelationsAcademy Public Relations10.10. Academy ClubAcademy Club

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IntroductionIntroduction

1992: inauguration of 1992: inauguration of basketball schoolbasketball school

2002: Academy Status 2002: Academy Status awardaward

Status: non-profitable Status: non-profitable organization, public organization, public institutioninstitution

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Academy Administration Academy Administration StructureStructure

DirectorDeputy Director to General MattersAdministratorChief Accountant

Deputy Director to Sports MattersAcademy Club DirectorCoaches (11)Medicine worker

Marketing DirectorPublic Relations' RepresentativeVideo/Photo Production EngineerIT Administrator

Household ManagerAdministratorsTechniciansCleaning Service

Total number of Academy staff: 29

C oaches' D epartm ent M edicine D epartm ent Academ y C lub

Sports D epartm ent Finance D apartm ent

M arketing D epartm ent PR D epartm ent IT D epartm ent

M arketing & PR D epartm ent H ousehold D epartm ent

G EN ER AL D EPAR TM EN T

D IR EC TO R

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Academy BaseAcademy BaseArea: 5000 mArea: 5000 m22

4 indoor basketball courts4 indoor basketball courts 9 locker rooms9 locker rooms WeightroomWeightroom 3 classrooms3 classrooms 9 administration offices9 administration offices 2 club administration offices2 club administration offices Coaches’ officeCoaches’ office Medicine officeMedicine office Video production officeVideo production office IT officeIT office 2 meeting rooms2 meeting rooms 7 dormitory7 dormitory rooms rooms

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Students’ Number GrowthStudents’ Number Growth

0100200300400500600700800900

1000

1996 1998 2000 2002 2004 2006 2008

Total: 800 in 2008/2009

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Students’ Age GroupsStudents’ Age Groups

0123456789

101112131415

Beginners(5)

Graders (6) Children(13)

Cadets (5) Juniors (3) Youth (1)

Total: 33 groups

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Academy TeamsAcademy Teams

0123456789

101112

Children (10) Cadets (4) Juniors (5) Youth (1)

Total: 20 teams

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Students’ Workouts Students’ Workouts (per week)(per week)

0

1

2

3

4

5

6

7

8

9

10

6-year-olds 7-year-olds 8-9-year-olds

10-14-year-olds

15-16-year-olds

17-19-year-olds

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Academy Age Groups’ Official Academy Age Groups’ Official GamesGames

(per season)(per season)

0

100

200

300

400

500

Children(~277

games)

Cadets(~183

games)

Juniors(~195

games)

Youth(~50

games)

Total: ~800 games

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Academy Teams’ Official Academy Teams’ Official GamesGames

(per season)(per season)

0

10

20

30

40

50

60

70

80

Children (40) Cadets (30) Juniors (50) Youth (50)

Average number of official games per team

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Court OccupationCourt Occupation

Morning hoursMorning hours 7.30- 7.30-10.30: students’ 10.30: students’ workoutsworkouts

Afternoon hoursAfternoon hours 13.30-21.00: students’ 13.30-21.00: students’ workoutsworkouts

Evening hoursEvening hours 21.00- 21.00-23.00: sponsors 23.00: sponsors

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Supplementary EducationSupplementary Education

7-10-year-olds7-10-year-olds: : meeting basketball meeting basketball celebritiescelebrities

10-14-year-olds10-14-year-olds: : lectures, psychology lectures, psychology lessons, meeting lessons, meeting basketball celebritiesbasketball celebrities

15-18-year-olds15-18-year-olds: : lectures, psychology lectures, psychology lessonslessons

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AcademyAcademy Tournaments Tournaments

Family Family TTournament ournament 3x3;3x3;

Academy Cup Academy Cup CCompetition ompetition ((students’ students’ parents parents & mass media & mass media members)members)

Political Parties’ Political Parties’ Tournament;Tournament;

Hall-Ball 3x3;Hall-Ball 3x3;

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AcademyAcademy FestivalsFestivals

Season Opening Fiesta Season Opening Fiesta (beginning of September)(beginning of September)

Christmas Feast;Christmas Feast; Season Closing Fiesta Season Closing Fiesta

(end of May);(end of May);

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Academy Budget: IncomeAcademy Budget: Income

50%

30%

3%17%

Study fee

Sponsorship

Government Subsidiation

Other

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Academy Budget: ExpensesAcademy Budget: Expenses

75%

10%

10% 5%

Employee salaries

Academy maintenance

Competition organization

Other (e.g. inventory)

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Advertising PositionsAdvertising Positions

Wall billboardsWall billboards Court advertising Court advertising BackstopsBackstops Players’ uniformsPlayers’ uniforms Printed materialPrinted material MerchandiseMerchandise

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Media PartnersMedia Partners

TVTV RADIORADIO PRESSPRESS

LTVLTV (Lithuanian (Lithuanian national television)national television)

TV3TV3 (commercial (commercial television)television)

LRTLRT (Lithuanian (Lithuanian national radio)national radio)

M-1M-1 (commercial (commercial radio station)radio station)

RadiocentrasRadiocentras (commercial radio (commercial radio station)station)

““Lietuvos Rytas”Lietuvos Rytas” (Lithuanian (Lithuanian national daily)national daily)

““Respublika”Respublika” (Lithuanian (Lithuanian National daily)National daily)

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Media ExposureMedia Exposure

MEDIAMEDIA ACTIVITYACTIVITY

TVTV

Tournament, event Tournament, event advertising, features, advertising, features, commentaries, interviewscommentaries, interviews

RADIORADIO

Tournament, event Tournament, event announcement, features, announcement, features, commentaries, interviewscommentaries, interviews

PRESSPRESS

Tournament, event notice, Tournament, event notice, articles, overviews, articles, overviews, interviewsinterviews

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Academy ClubAcademy ClubGoalsGoals

To provide the academy players To provide the academy players with the continuity for their with the continuity for their professional basketball careerprofessional basketball career

To reduce the young players’ To reduce the young players’ uncontrolled migration to the USuncontrolled migration to the US

To establish the basketball club To establish the basketball club of professional structure in sports of professional structure in sports & administrative level& administrative level

To form long-term relationship To form long-term relationship with corporate sponsors, mass with corporate sponsors, mass media, audience and contribute media, audience and contribute to basketball promotion within to basketball promotion within societysociety

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Academy ClubAcademy ClubAchievementsAchievements

2005/2006: 12005/2006: 1stst place at place at National Basketball National Basketball League;League;

2004/2005: 32004/2005: 3rdrd place at place at Lithuanian Basketball Lithuanian Basketball A League;A League;

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Our door is always open wide Our door is always open wide toto all of youall of you,, who wish to go hand who wish to go hand in hand with a passionate love in hand with a passionate love

for the great game of basketballfor the great game of basketball