SAP INNOVATION FORUM ISTANBUL

Business Intelligence is Now On the CloudMustafa Aydoğdu

DIGITAL ERAConnected Innovation

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Transactions Conversations Machines

Massive amounts of data lead to new opportunities

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Too few opportunities to capitalize

Inability to see, understand, and optimize new opportunities

Inaccessible dataand technology Insights remain hidden

Complexity, cost, and confusionSilos of approaches and analytics technologies

Slow decision making lacking a future view

Rearview-mirror mentality for business intelligence (BI)

1 “2014 Analytics Market Survey,” Nucleus Research

Of analytics customers are increasing their budgets – none are decreasing them.1

75%

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The cloud is eating the world analytics

Within the next two years Primary reasons for investing in public cloud

36%Already replaced or planning to replace with

software-as-a-service (SaaS) BI

31%Already complementing or

planning to complement with SaaS BI

Source: "Application Adoption Trends 2015: The SaaS BoomContinues As Businesses Demand Agility“. Forrester

Source: Gartner CIO Survey, 2014

56%Agility

14%Cost

13%Innovation

10%Quality

7%Other

5%Financial

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Our vision

v

Consumer-grade user experience

All analytics capabilities in one product

SAP Cloud for Analytics

In the cloudEmbedded and stand-alone

High-performance, real-time platform

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Forecasts

Enterprise risk re-porting and key

risk indicators (KRI)

Budgeting,planning, and

profitability modeling

Predictive planning and forecasting

Risk-adjusted planning

Sales planning,marketing planning,

and so on

Retention andrevenue analysis

Risk-adjustedbusiness and

operations planning

Predictive modeling

Prescriptive andpreemptive analytics

Loss-preventionanalytics

Budget input

Forecasting

Enterprise risk reports

C-Suite Finance

Business Analysts and

PlannersData

ScientistsInfo

Consumers

EPM1 and Planning

BI

Predictive

GRC2

Board reports and dashboards

Management reporting and variance analysis

Data discovery,visualization, and variance analysis

Big Data discovery Production reporting and dashboards

Imagine the possibilities

1 Enterprise performance management2 Governance, risk, and compliance

Key performance indicators (KPI),

scorecards, and initiatives

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All analytics. All users. One product.

Simplify Experience Trust

Introducing SAP Cloud for Analytics

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Business intelligence

Planning

Predictive

GRC

Boardroom

Front desk

On-premise data

Cloud data

Big Data analytics

Traditional analytics

Simplify your job

All analytics in one product

All business questions

All data

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Experience a new product design

People-centric design

Agile analytics

Embedded insights

SAP Digital Boardroom

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SAP Digital BoardroomPowered by SAP Cloud for Analytics

Total transparency

Instant data-driven insights

Simplified boardroom processes

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SAP Cloud for Analytics

All analytics capabilities in one product

Consumer-gradeuser experience

Embedded and standalone

High-performance,real-time platform

Agile VisualizationSAP Lumira 1.29

Advanced AnalyticsSAP Predictive Analytics 2.4

SAP’s strategy for analytics

Enterprise BISAP BusinessObjects Business Intelligence suite 4.2SAP BusinessObjects Design Studio 1.6SAP BusinessObjects Analysis, edition for Microsoft Office 2.2

EPMExample: SAP Business Planning and Consolidation 10.1 (SAP NetWeaver SP08 )

GRCExample: SAP Risk Management 10.1 SP11

On-premise and private-cloud deployment options

Software as a service in the public cloud

Continue to invest in existing solutions

Provide new SaaS analytics

capabilities

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SAP Cloud for Analytics

SAP Cloud for Analytics

Corporate

Public cloud

On premise

Private cloud

Analytic applications

BI, predictive, EPM, and GRC

Business units

Leverage on-premise data sources for hybrid scenarios

Integrate data from cloud applications

Of course you can use both

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SAP Cloud for Analytics can help you

Integrated analytics Save time by not having to jump between products to do your job. Reduce errors by not having to integrate multiple point solutions. Serve the needs of all and break down silos between functions.

Line of business analytics for your cloud applications Deliver best-of-breed analytics for data that stays in the cloud. Mash up data sourced from different cloud applications.

Expand analytics to new users and use cases Tackle big data analytics and Internet of Things use cases with access to Hadoop and SAP HANA in the cloud. Add analytics to your applications on SAP HANA Cloud Platform. Extend insights to your customers, suppliers, and partners.

SAP Cloud for Analytics

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CompleteEnd-to-end analytics solutionson premise and in the cloud

#1Leader in analytics1

>65,000Analytics customers

>13,000+Partners with a proven track record of success

1 Gartner – “Market Share Analysis: Business Intelligence and Analytics Software, April 2015

The SAP difference

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Thank you

Mustafa AydoğduSolution Managermustafa.aydogdu@sap.com