1 #ridetogetherbc provincial campaign october 2013
TRANSCRIPT
![Page 1: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/1.jpg)
1
#RideTogetherBCProvincial Campaign October 2013
![Page 2: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/2.jpg)
2
Provincial Campaign:# Ride Together• Umbrella Campaign supports brand & message• The bus is the “original social media”• Soft launch on shelters, benches & buses – spring 2013
![Page 3: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/3.jpg)
3
Ride Together BCInstagram Contest Page
• Full launch September 2013• Focus on Instagram contest• Launched through social media & IBCs• Includes webinar for regional partners• Based on “I-spy game”
Your Mission – Funky Footwear
![Page 4: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/4.jpg)
What isInstagram?
Instagram is:A photo-taking and sharing app.
BC Transit launched our “iSpy” inspired Ride Together BC contest using Instagram.
4
![Page 5: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/5.jpg)
5
How do I play?
Three Missions:
1. Funky Footwear2. Dazzling Destinations3. Snappy Signs
![Page 6: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/6.jpg)
How does it Work?
1. Customers post images on their Instagram page
2. Include hash tag “ridetogetherbc”
3. BCT’s moderator approves
4. Viewers vote for favourite image
6
![Page 7: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/7.jpg)
7
Licence to Ride: Learn how to ride
A. Look for answers throughout the images
B. Include your phone & name
C. Print out Licence
![Page 8: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/8.jpg)
Promote your Transit System!
Here’s your chance for community participation – and regional competition!
8
![Page 9: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/9.jpg)
9
Visit the Marketing Resource Centre
Find more information on the Marketing Resource Centre www.bctransit.com/marketing
![Page 10: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/10.jpg)
1010
Find us onBC Transit’s home page
Ride TogetherWebpage: Public
And on the Go Green webpage www.bctransit.com/gogreen
On your system’s home page
![Page 11: 1 #RideTogetherBC Provincial Campaign October 2013](https://reader036.vdocuments.mx/reader036/viewer/2022062619/5519024f5503462f428b45d8/html5/thumbnails/11.jpg)
11
Thank you
[email protected][email protected][email protected]
250-385-2525
Questions? Click on the Heart image to go directly to the #RideTogetherBC Instagram Page