1 ralph van lysebeth sales & marketing director packard bell belgium, luxembourg &...
TRANSCRIPT
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Trends & contexts
1.The on-demand lifestyle is here
2.Everybody is short in time -> you must make choices
3.No more customer sacrifices
4.Media becomes unbound
5.End of browsing ? -> too much content
6.Consumers start generating own content
Adapted from G. Leonhard
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The future...
• In less than 5 years, the entire population in most “rich” countries will ALWAYS be connected, anywhere and with a decent bandwith
• All content & entertainment will be available on this “ALWAYS ON” Network (legal or not)
• The content will live on the network – not in your box, therefore the power is in the network.
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Another trend: from buying to renting
• Consequences:– Broadband explodes even faster
– Prices drop dramatically
• CD in store: 16 € • CD online, fysical delivery: 14 €• Album online, downloaded: 9.99 €• Song online, song of choice: 1 €• Song streaming on demand: 0.01 €
Less customer sacrifices
in terms of time & choice
Renting
Buying
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For the channel: what to sell ?
• Hardware:
– Media (Sharing) Devices• Mobile
• Home
• Content Service Provider Contracts
• Own content ?
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Recommandations for the channel
• Follow the trends• Diversify or enlarge the product offering
– Content providers, products & services• Focus on solutions
– Show benefits to customers– Create needs– “Usage” is key
• Adapt the showroom• Adapt communication
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Packard Bell is evolving…
2004-20052004-2005 - 1 year- 1 year
1990-20001990-2000 - 10 years- 10 years
The brand of the Home Pc
2001-20032001-2003 - 4 years- 4 years
Home Entertainment
Position the brand into the consumer electronic world
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TV LCD& monitors
LCD TVAudio / Video
Devices
DVD
Digital Media Devices
Set Top Box
DVD/DivX
Multimedia adapters
Home Networking
WiFi
CPL Mobile Audio / Video
MP3 Players
PC Home Server
PC Centric
TV programsrecording
Digital Photo, Music and video acquisition
VODVOD