1. promoción y mercadeo para una entrada exitosa en el mercado canadiense

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Page 1: 1. promoción y mercadeo para una entrada exitosa en el mercado canadiense

www.kisserup.com

Page 2: 1. promoción y mercadeo para una entrada exitosa en el mercado canadiense

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Kisserup InternationalKisserup International

• Established in 1998• Offices in Canada and Europe• Main focus is Export Development• Worked on projects in over 50 countries • Have Canadian, Colombian, Danish,

Bajan and Trinidadian staff

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Canadian Market PlaceCanadian Market Place

Economic, Trade & Investment (2011)

Canada Colombia

GDP (billion CAD) $1,720.70 $324.83

GDP Per Capita $49,900.00 $7,053.66

GDP Growth Rate (%) 2.4 5.9

Inflation (%) 2.9 3.4

Unemployment (%) 7.4 10.8

Foreign Direct Investment into $1 (million) $1,685 (million)

Sources include: Statistics Canada, IMF

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CanadaCanada

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Population by ProvincePopulation by Province

Estimates of population, Canada, provinces and territories

Source: Statistics Canada. Table 051-0005 - Estimates of population, Canada, provinces and territories, quarterly (persons), CANSIM (database).http://www5.statcan.gc.ca/cansim/a26?lang=eng&retrLang=eng&id=0510005&paSer=&pattern=&stByVal=1&p1=1&p2=31&tabMode=dataTable&csid=

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Canadian Consumer TrendsCanadian Consumer Trends

Consumer prices rose 1.3% in the 12 months to July, following a 1.5% gain in June. Higher prices for the purchase of passenger vehicles, food purchased from restaurants, meat and electricity were major factors in the increase of the July Consumer Price Index (CPI).

Source: http://www.statcan.gc.ca/daily-quotidien/120817/dq120817a-eng.htm

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Language Language

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Labelling in dual languagesLabelling in dual languages

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TemperatureTemperature

http://www.theweathernetwork.com/

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SeasonsSeasonsW

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Culture Culture

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I am Canadian!I am Canadian!

http://youtu.be/BRI-A3vakVg

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Business Etiquette Business Etiquette

Source: http://www.kwintessential.co.uk/resources/global-etiquette/canada.html

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Trade FlowsTrade Flows

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Major ExportsMajor Exports

Major Exports from Colombia to Canada Major Exports from Canada to Colombia

Products 2011 (CAD Million)

Coffee 212,493

Coal 168,829

Crude Oil 146,499

Banana 68,971

Flowers 68,176

Sugar 21,172

Products 2011 (CAD Million)

Wheat 210,493

Leguminous Vegetables 68,812

Potassium Chloride 48,870

Newsprint 35,538

Parts of boring andsinking machinery

33,464

Preparations of noncrudeoils

26,036

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Canadian Investment in ColombiaCanadian Investment in Colombia

Colombia is the fifth largest recipient of Canadian investment in Central and South America

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LogisticsLogistics

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What is an HS/TARIFF CODEWhat is an HS/TARIFF CODE

The classification of products is based on the Harmonized System (HS) developed and maintained by the World Customs Organization (WCO). The HS is structured upon a six-digit nomenclature and the first six digits can be broken down into three parts. The following provides a description with an example for dried papayas: Code Product Description

08 EDIBLE FRUIT AND NUTS; PEEL OF CITRUS FRUIT OR MELONS

0813 Fruit, dried, other than that of headings 0801 to 0806; mixtures of nuts or dried fruits of this chapter

0813 40 -Other fruit

0813 40 50 --Papaws (papayas)

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HS/TARIFF CODESHS/TARIFF CODES

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INCOTERMS 2010INCOTERMS 2010

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Legal SystemLegal System

Canada has two legal systems that are very distinct:

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Contract LawContract Law

A contract is an agreement that the law will enforce. In Canada, contract law is mostly

“judge made”. None of the provinces except Quebec have fully codified their contract law

into legislation. Instead, it derives from English common law and continues to evolve

incrementally in judicial decisions.

Source: FITT Legal Aspects of International Trade

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Validity of the ContractValidity of the Contract

A contract may be validly created but could be considered invalid or unenforceable. The most common grounds for an invalid contract are:•Fraud•Duress •Gross unfairness•Undue influence•Illegality•Incapacity of the parties

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Meeting International StandardsMeeting International Standards

Every exporter needs to know the standards of each market in each country. Below are links to begin your research to discover the regulatory

standards

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Meeting Canadian StandardsMeeting Canadian Standards

The following is a list of Canadian Government departments that may provide useful information about the Canadian standards and regulatory

requirements:

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HACCPHACCP

Source: http://www.inspection.gc.ca/about-the-cfia/newsroom/food-safety-system/haccp/eng/1346306502207/1346306685922

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Organic Organic

• As of June 30, 2009, the Organic Products Regulations require mandatory certification

• Certification Bodies Providing Organic Certification Services Under the Canada Organic Regime http://www.inspection.gc.ca/food/organic-products/certification-and-verification/certification-bodies/eng/1327860541218/1327860730201

• The Canada Organic Trade Association provides useful industry trend information - http://www.ota.com/standards/canadian.html

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Organic TrendsOrganic Trends

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Gluten Free TrendGluten Free Trend

Sin Gluten

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One size does not fit allOne size does not fit all

SIZE

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Canadian BorderCanadian Border

Chart description: The 12-month change in the Consumer Price Index

The Canada Border Services Agency (CBSA) ensures the security and prosperity of Canada by managing the access of people and goods to

and from Canada.

www.cbsa.gc.ca

From outside Canada call 204-983-3500 or 506-636-5064.Agents are available Monday to Friday (08:00 - 16:00 local time / except holidays).

E-mail us at [email protected] for general questions about our services and programs.

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Colombia – Canada FTAColombia – Canada FTA

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CERTIFICADO DE ORIGENCERTIFICADO DE ORIGENTratado de Libre Comercio entre Canadá y ColombiaTratado de Libre Comercio entre Canadá y Colombia

http://www.cbsa-asfc.gc.ca/publications/forms-formulaires/bsf267-s.pdf

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Professional ServicesProfessional Services

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Colombia – Canada FTAColombia – Canada FTA

The FTA enhances and supports Canadian investment in Colombia by:• Promoting two-way investment flows through reciprocal commitments;• Offering Canadians the right to establish, acquire and operate

investments in Colombia on equal footing with their Colombian counterparts;

• Protecting against unlawful expropriation;• Safeguarding Canadian investments through nondiscriminatory

treatment;• Providing investors access to international arbitration to resolve

disputes.

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Colombia – Canada FTA Colombia – Canada FTA

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Colombia - CanadaColombia - CanadaInformation about the FTA can be found on

Foreign Affairs and International Trade Canada’s website - http://www.international.gc.ca/trade-agreements-accords-commerciaux/agr-acc/

colombia-colombie/index.aspx?view=d

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Gracias!Gracias!

Kisserup International Trade Roots