1 product innovation event 2013 novoseal vs250. 2 product description why is it developed? ...

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1 Product Innovation Event 2013 NovoSeal VS250

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Page 1: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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Product Innovation Event 2013NovoSeal VS250

Page 2: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

2

Product Description

Why is it developed?

Customer Segments

Product Positioning

Competitor Products

USP’s, Advantages

Sales Arguments

Pricing

Documentation

Conclusion

NovoSeal VS250

Content

Page 3: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

Product Specs

Seal for City Vans and Mini Busses

Completely closed surrounding

Adjustable horizontal cushiono Height adjustment

Special foam side cushiono In order to adapt to all kind of

door hinges

Integrated rain channel

Page 4: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

Why developed?

Increasing demand for energy savings

Growing demand on city van loading bays

(Internet sales/parcel services)

Draft problems with existing seal in combination with Vans

Vehicle contours bring up the problems with the existing seals

Rain water is damaging the goods

Page 5: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

Market Segments

Cross Docking Projects

Parcel deliverers (DHL, Hermes, Post NL,…)

Building companies that are specialized in these projects

Through out Europe

Page 6: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

Position

Completely closed entrance between vehicle and building

Suitable for a great diversity of vehicles

Suitable for a great diversity of different doors from Vans

Until recent only cushion seals or curtain seals were used

Far better sealing in comparison with existing versions

Special seal with extraordinary performance in sealing the opening against draft and rain between the van and the building

Page 7: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

Competitor products

A wide variety of solutions for some customers in the market (by different producers)

Loading Systems tries to copy our solution

The known and existing cushion seal from different producers

Page 8: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

Pricing

NovoSeal VS250 ca. 2.480 €

NovoSeal S420 ca. 1.090 €

NovoSeal S220 ca. 1.450 €

The prices are not really comparable due to the fact that the existing Shelters do not meet the requirements.

Page 9: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

USP‘s, Advantages

Side parts from special foam and design (patent pending)

The only cushion seal on the market with integrated rain gutter

Height adjustable top cushion without counter balance weights

Sloping side cushions

Wear parts are easy and simple to change

Energy saving calculation is under construction and will be available

USP

USP

USP

Page 10: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

Sales arguments

An almost 100% seal against draft

An almost 100% seal against rain

Unique construction which closes a great variety of vehicles

High energy savings

Easy to handle

Page 11: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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NovoSeal VS250

Documentation

Product data sheet

Installation manual

Pricelist

Page 12: 1 Product Innovation Event 2013 NovoSeal VS250. 2  Product Description  Why is it developed?  Customer Segments  Product Positioning  Competitor

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Absolute an Unique product

Patent pending special foam and design side cushions

Perfect seal against draft and rain

Only cushion seal with integrated rain gutter

A great variety of Vans are sealed

High level of energy saving

Simple wear parts change

NovoSeal VS250

Conclusion