1 powering the mobile internet anil malhotra may 3, 2006
TRANSCRIPT
1
Powering the Mobile Internet
Anil Malhotra
May 3, 2006
www.bango.com
2
Bango Overview
• Founded 1999 to enable content providers to reach their customers through the mobile internet
• More than 2,000 leading content providers now use Bango to “set up shop” in over 130 countries across 250 carriers
• Partnerships with operators (e.g. Cingular, Vodafone, Proximus, O2, Orange, Telefonica, T-Mobile) to accelerate mobile commerce
• Operate in Düsseldorf, Madrid, Cambridge, San Francisco, New York
3
Bango Enables D2C on Mobile Internet
Bango
Off-Portal D2CPromote and engage
directly with phone users
Whole Whole MarketMarket
On-PortalCommercial Relationship with each Mobile Operator
4
Providing Customer Choice
5
Progre
ss
Europe: Move to an Open Market
Encourage Customer Choice
Ease Payment
OPEN
OPEN
Customer
Heaven
DE
UK
UK
FR
UKDE
US WirelessCarriers
6
Europe: Problems with SMS services…..
• Too many print instructions
• Expensive to promote in print
• Complicated user experience
• “How much am I paying??”
• More complaints, more support costs
7
Bango Enables Off-Portal “Browse & Buy”
• The “Internet Model” on mobile
• Better user flow than PC:integrated identification and billing
• Adopted by Operator Portals
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What will I End Up Paying?
• Wariness of subscription services
• Flight to trusted brands
• Transition to “WAP Billing”
• Avoids double opt-in requirement (e.g. USA)
• Industry initiatives to regulate PSMS + promote consumer confidence
9
Browse and Buy builds Trust
• More pre-buy information
• Opportunity to pre-view (or even pre-listen)
• Supplier brand visible
• Price visible at time of purchase
• User can Cancel
• Ts and Cs can be browsed
• Complaint can be filed from the handset
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Mobile content provider
Mobile User
Billing&
PaymentCollection
Identification& Age
Verification
RevenueTracking
&Audit
Access&
Discovery
PricingRules
Market&
Advertise
Content creation
delivery & hosting
Billing&
Paymentcollection
Identification& Age
Verification
Pricingrevenuetrackingreporting
Support
Access,discovery &promotional
tools
What Bango does for you
OptionOption
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Bango: Automatic global payment
Flexible pricing in multiple currencies
Automatic or manual currency conversions
Native language payment interface
Mobile Operator, PSMS, stored value, credit and debit card, PayPal and other methods are all automatically available
Country code and operator information available (Target package)
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Bango: Multiple payment options
€
$
£
¥P-SMS
User pays to.. Biller pays to.. Bango pays to.. Content provider
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Repeat Spending
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Multiple Purchases Each Visit
Day
Main Download Revenue ($)
Incremental Download Revenue ($)
PercentageExtra
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(free for first day only)
11,420 N/A
2 57,011 7,768 12.70%
3 41,759 6,744 16.04%
4 38,566 3,981 10.32%
5 43,397 5,390 12.40%
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Sample User Spending
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Set prices and monitor results in the Members’ Lounge
Easy monitoring of revenue &
trafficRevenue by day/hour
Easy to manage access to content
& pricing
Tools to help you provide excellent customer service
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Summary of benefits of Bango service
• Immediately engage with massive market opportunity
• Simple integration flexible pricing
• Create a portal-style “Browse and Buy” service
• Eliminate the heavy lifting of dealing with each mobile network
• Pre-integrated billing services to give world-wide payment
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Brands Choose Browse & Buy
• Reach every customer with an internet mobile phone
• Cross-operator, cross-territory
• Same familiar user experience as operator portal
• Trusted by consumers
1995: Brands moved from email -> web
2005: Brands moving from SMS -> Mobile Internet
