1 pika technologies’ fully customizable pbx platform webinar: october 21, 2009 presenter: john...

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PIKA Technologies’ fully customizable PBX Platform

Webinar: October 21, 2009

Presenter: John Kumhyr

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Logistics

• Welcome! We will begin shortly.

• If the GotoMeeting control panelis blocking your screen, you can minimize it here

• Polling

• Questions – you may ask questions at anytime using the Question feature

• Your questions will be answered at the END of the session

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Agenda

• PIKA Corporate Overview

• PIKA WARP Appliance

• “PC + Boards” vs. Appliance

• Introducing WARP Enterprise PBX Platform

• Getting More Information and who to contact

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PIKA Overview

• 22+ years in telephony hardware• Primary business is CT Cards

• Major customers include

• Head Office: Ottawa, Canada

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PIKA Overview

• WARP appliance was designed with input from our Customers• 120+ developers worldwide working with WARP appliance today

including:• IP PBX developers• IVR developers• Gateway developers• Logging developers• Cable Companies• Service providers

• STRONG focus on quality and customer service

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Are you familiar with the WARP Appliance?

yes

no

POLL …..

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• “Purpose-Built” Telephony Platform

• Flexible port options – SIP, FXO, ISDN-BRI, FXS

• Ideal for Asterisk®/FreePBX®; also for Linux Developers

• Small form factor, low power (1/18th), greener

• Targeted for SMB deployments

• Reliable with Solid State components

• True Alternative to PC + Voice Cards

Pika Technologies, Inc. - ConfidentialPika Technologies, Inc. - Confidential

PIKA WARP Appliance

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Introducing WARP the appliance

PIKA WARP the Appliance is a small, low cost development platform that can be used to deploy telephony based applications using Linux and/or Asterisk/FreePBX in small office/home office (SOHO) and small/medium Enterprise (SME) markets.

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Introducing WARP the appliance

PIKA WARP the Appliance is a small, low cost development platform that can be used to deploy telephony based applications using Linux and/or Asterisk/FreePBX in small office/home office (SOHO) and small/medium Enterprise (SME) markets.

Unlike typical PC + board alternatives, the appliance eliminates hardware and software integration issues in a reliable, solid state and brandable form factor and includes traditional hardware based telephony features

1023-04-2123-04-21

Pika Technologies, Inc. - ConfidentialPika Technologies, Inc. - Confidential1010

FeaturesFeatures• The only customizable embedded platform!The only customizable embedded platform!• Pre-installed default Asterisk config files • Audio line-in/line-out (music on hold / paging)• One standard FXS port • Support for FXO/FXS/BRI/GSM modules• Power fail transfer ports (PFT)• Fully customizable – easily private labeled• Cross-compile environment with top-level GUI • Dynamic thermal management (fan)• Solid-state / no hard drive• Platform with Open Development Environment• Desk mount/stackable or wall mountable• Compact ready-for-market form factor• Regularity Approvals:

• North American telecoms and safety (FCC/UL/CSA)• European Union (CE)

ProcessorProcessor• Embedded • AMCC Power PC 440EP• 533MHz• 1,200 mips• Supports floating point and MMU

MemoryMemory• Internal flash – 256 MB• Internal RAM – 256 MB• External SD Card (4G+)

• Voice mail• Prompts• Configuration files• Custom settings

CapacitiesCapacities• 40 VoIP end points• 6 trunks

• 1 standard FXS port in every unit• Up to 8 additional FXS ports• Up to 8 FXO ports• Up to 4 ports/8 channels BRI• GSM trunk modules (future)

WARP - Features and Capabilities

DisplayDisplay• Liquid crystal (LCD)• 2 x 20 character programmable• Backlit• Invertible for wall mounting• API controlled• Toggle button

•Changes LCD display

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“PC + Card” versus Appliance

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PC + Cards versus Appliance

Component churn – every 9 (?) months results in increased procurement /integration/testing costs

Purpose built, stable telephony platform

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Greater integration effort (cards & drivers, choosing components and building PC)

Integration done by PIKA(expansion modules, Linux/Asterisk/FreePBX)

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Stigma: PC not as reliable as a proprietary PBX

Purpose built for telephony, solid state, more reliable

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Stigma: PC not as reliable as a proprietary PBX

Purpose built for telephony, solid state, more reliable

Large in size – greater power requirements

Small in size – low power requirements

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Size, Connectors and Ports

9¼ inches9¼ inches

~2 inches~2 inches

~7 inches~7 inches

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Connectors and Ports

RS232/Serial

(programming)

Intelligent Fan

Power Cable

USB

Ethernet(10/100)

FXS Port

AudioOut In

SD Card

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RS232/Serial

(programming)

Intelligent Fan

Power Cable

USB

Ethernet(10/100)

FXS Port

AudioOut In

SD Card

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Analog stn

module4 port FXS + PFT

Analog trunk

4 port FX0 + PFT


RS232/Serial

(programming)

Intelligent Fan

Power Cable

USB

Ethernet(10/100)

FXS Port

AudioOut In

SD Card

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Analog stn

module4 port FXS + PFT

Analog trunk

4 port FX0 + PFT

2 x BRI (4 channels)

Connectors and Ports2 x GSM Port

(in development)

RS232/Serial

(programming)

Intelligent Fan

Power Cable

USB

Ethernet(10/100)

FXS Port

AudioOut In

SD Card

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What is WARP Enterprise & why did we introduce it?

or

= + Asterisk + FreePBX

+ Market Leading FAXFAX Support + VoIP LCM + FOP2 + other add-on

+ ..

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What is WARP Enterprise & why did we introduce it?

or

= + Asterisk + FreePBX

+ Market Leading FAXFAX Support + VoIP LCM + FOP2 + other add-

on + ..

• Simply: A Higher Level of Enablement• Benefits new and existing WARP customers

• Eliminates routine development• Get to market quicker• Offers you a road-map of add-on functionality• Lets you focus on your differentiation

• Offers PC Developers a true alternative H/W Platform!

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IP PBX - Development Alternatives

Warp for Warp for Asterisk / Asterisk /

Linux (SDK)Linux (SDK)

Start / Start / ProcureProcure

Develop Develop Base ProductBase Product

StandardStandardProductProduct

Develop/AddDevelop/AddDifferentiationDifferentiation

Unique Unique ProductProduct

PC + Voice PC + Voice CardCard

WARP WARP ENTERPRISEENTERPRISE

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Integrate, deal with churn*,

add Asterisk +

GUI

BaseProduct

Market Ready

Solution



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Add Asterisk + GUI

BaseProduct

Market Ready

Solution









add Asterisk +

GUI

BaseProduct

Market Ready

Solution



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Add Asterisk + GUI

BaseProduct

Market Ready

Solution









add Asterisk +

GUI

BaseProduct

Market Ready

Solution



Market Ready

Solution

H/W + S/W (PBX + GUI) H/W + S/W (PBX + GUI) PADS (SDK)PADS (SDK)

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Are using FreePBX as your GUI?

yes

no

POLL …..

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• Low Level Developer • High Level Developer

What type of Developer are you?

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VAR/System-Integrator/Operators C Programmer



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VAR/System-Integrator/Operators C Programmer

• Engineering focused - very technical

• Comfortable to write in C or other

• Comfortable with Linux environment

• Possible Embedded experience

• Comfortable with SDKs (eg. PADS)

• Contribute to open source s/w

• Comfortable with forum-type support



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VAR/System-Integrator/Operators

• Integrate (H/W & S/W) systems for your customers

• Technical capability and knowledge of Asterisk but perhaps not C code

• Likely have capabilities in Web development and PHP coding

• Have a higher expectations of support • Technical capability at the configuration

and programming level

C Programmer










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C Programmer










PIKA WARPPIKA WARPDevelopment Development

PlatformPlatformWith PADS / SDKWith PADS / SDK

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C Programmer










PIKA WARPPIKA WARPDevelopment Development

PlatformPlatformWith PADS / SDKWith PADS / SDK

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Poll

How would you characterize your company’s development capabilities?

• Low-level • High-level• Both

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• Reduces overall product cost• Minimized hardware/component lifecycle churn when compared

to PC + boards• Simplified procurement and minimized inventory• System integration done for you

• PC + cards/drivers + software pre-loaded• Single vendor eliminates finger pointing

•Support - Single Recognized Technical Applications Team

• Increased reliability with solid state components• no hard drive

Asterisk and FreePBX pre-loaded on the Asterisk and FreePBX pre-loaded on the PIKA WARP appliancePIKA WARP appliance

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• Customization:• to promote your company, product, name or image

• Unique programmable LCD user interface • facilitates quick installation (IP address)

• Purpose built telephony hardware• Power Fail Transfer ports • Audio ports for MOH and Paging• 1 standard FXS port

Asterisk and FreePBX pre-loaded on the Asterisk and FreePBX pre-loaded on the PIKA WARP appliancePIKA WARP appliance

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• Standard Asterisk 1.4 features

Common Features

• Automated Attendant• Conference Bridging• Call Monitoring• Call Parking• Call Queuing• Call Waiting• Call Transfer• Database Integration• Dial by Name• Music on Hold• Time Conditions and Grouping• 911 Calling• Voice Mail to Email• Day/Night Control• CDR Reports

Common Features

• Automated Attendant• Conference Bridging• Call Monitoring• Call Parking• Call Queuing• Call Waiting• Call Transfer• Database Integration• Dial by Name• Music on Hold• Time Conditions and Grouping• 911 Calling• Voice Mail to Email• Day/Night Control• CDR Reports

Group Features

• Custom Inbound Routing• Call Groups• Call Queues• Announcements• System Recordings• Music on Hold Groups• Device Inventory• PIN Codes• Incoming Fax Detection• Conference Calling• Remote Office

Group Features

• Custom Inbound Routing• Call Groups• Call Queues• Announcements• System Recordings• Music on Hold Groups• Device Inventory• PIN Codes• Incoming Fax Detection• Conference Calling• Remote Office

User Features

• Call Fwd Busy, N/A, Always• Call Hold/Transfer• Call Join, Conference• Call Parking Control• Last Number Redial• Online Voice Mail Retrieval• Voice Mail to Email• Do Not Disturb• Speed Dial• Black List (Call Screening)• Call Recording• Call Waiting• Call Presence

User Features

• Call Fwd Busy, N/A, Always• Call Hold/Transfer• Call Join, Conference• Call Parking Control• Last Number Redial• Online Voice Mail Retrieval• Voice Mail to Email• Do Not Disturb• Speed Dial• Black List (Call Screening)• Call Recording• Call Waiting• Call Presence

Features and Applications

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• Standard Asterisk 1.4 features

• VoIP QoS: Pre-assessment, Monitoring and Management

• The BroadSoft QoS Agent (PacketSmart) is tested, integrated and available today

• Value Statement:• QoS monitoring (proactive problem identification) = customer retention

• The right tool for trouble shooting = minimize support costs

• Other add-on’s in development:

• Microsoft Outlook & Google Integration (InGenius)

• Presence client (Flash Operator Panel - FOP2)

• Phone auto provisioning (Aastra)

• etc

Features and Applications

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LAMPA Based

• (L) WARP Linux Distro (based on std core kernel 2.6.26.5)

• (A) Lighttpd (Apache light) - webserver

• (M) Mysql – data base management

• (P) Php, Perl

• (A) Asterisk 1.4.25.1, FreePBX 2.5.1

WARP Enterprise Components

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Green Friendly

• Uses 18 times less energy than a PC with boards• power supply – low power usage

• 20 w = 175 kwh per year versus 350 w / 3000 kwh per year for PC with boards

• 10 times less end-of-life disposal space• 100% lead free• enviro-safe paint • outer packaging is 100% recycled materials

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• Get Enterprise “Up & Running” in < 30 minutes!Get Enterprise “Up & Running” in < 30 minutes!

• Simply download & install the image

Have a WARP already?

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• Get Enterprise “Up & Running” in < 30 minutes!Get Enterprise “Up & Running” in < 30 minutes!

• Simply download & install the image

• Go to http://www.pikatechnologies.com• Download 6 files onto USB stick• Insert the USB into WARP• Power up the unit and wait ~20 minutes

• WARP is now running Asterisk + the FreePBX GUI

• Connect to local network • Tap once on screen button to get IP address• Enter IP address in web browser to access the FreePBX log-in screen

• Configure Your PBX using the GUI

Have a WARP already?

USBConnect

To Network

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Customization: Promote YOUR Brand

1. Chassis branding 1. Chassis branding

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Front PanelFront Panel(2) Label - Template(2) Label - Template(3) Programmable LCD (3) Programmable LCD

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Front PanelFront Panel(2) Label - Template(2) Label - Template(3) Programmable LCD (3) Programmable LCD

INSERT COMPANY NAME HEREINSERT COMPANY NAME HERE

INSERT YOUR LOGO HEREINSERT YOUR LOGO HERE

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(4) Configuration GUI(4) Configuration GUI

• Customize your GUI using PHP and Stylesheets (CSS)Customize your GUI using PHP and Stylesheets (CSS)• Add your company/product name/images Add your company/product name/images • Modify the look and feelModify the look and feel• Add functionality (eg. “Live Person”) - PHPAdd functionality (eg. “Live Person”) - PHP

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• Quick time to market with Asterisk & FreePBX pre-installed• Software integration done for you• Benefit from the flexibility and customization of the

traditional WARP platform• For existing WARP users, less routine development

required

• Eliminate PC churn costs when compared to PC + cards• Purpose-built, stable, solid state telephony appliance

• MOH / Paging (audio in/out ports)• Power Fail Transfer

Recapping the benefits

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• Minimize hardware and driver integration costs when compared to PC + boards

• Increased Reliability – solid state memory, no hard drives

• Easily brandable – promote your business

• Flexibility: multiple connectivity options SIP/FXO/FXS/BRI and GSM (future)

Recapping the benefits

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PIKA Corporate – WebsitePIKA Corporate – Websitewww.pikatech.comwww.pikatech.com

Need more information?

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WARP ForumWARP Forumhttp://forum.pikawarp.orghttp://forum.pikawarp.org


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WARP Xtra – WARP Xtra – Community SiteCommunity Sitehttp://pikawarp.orghttp://pikawarp.org


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Twitter: skar_pikawarpTwitter: skar_pikawarp


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Thank you for your time!

Questions?

1 pika technologies’ fully customizable pbx platform webinar: october 21, 2009 presenter: john...

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