1 penn state/napster 2.0 trial russell s vaught associate vice provost, information technology...

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Penn State/Napster 2.0 Trial

Russell S VaughtAssociate Vice Provost, Information Technology

[email protected] Russell S. Vaught 2004. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.



Copyright Infringement

• Concern about copyright infringement for last decade– Originally software piracy – Increasing concern about entertainment media in last

five years

• Presidential level concern– President Spanier is co-chair of Joint Committee– Made decision in summer of 2003 to provide content to

students– Hired recent graduate for Project Fall 03



Goals

• Provide a legal alternative– Change attitudes about infringement– Reduce student risk of prosecution

• Provide educational material– Augment the University’s large music

collection

• Facilitate the paradigm shift to new ways of delivery



Project Description

• First phase started Spring Semester– Residence Halls only

• Summer Sessions– All students attending Summer Session

• Second phase started Fall Semester– All students at all locations– Faculty and staff for a fee



Student Use• Spring Semester

– 13,500 Students• 85% of those with Napster capable machines

– Between 80,000 and 100,000 tracks per day

• Fall Semester– 19,000 Students– 80 Employees

• Around 160,000 tracks per day



Survey

• Conducted a survey towards the end of the semester– Residence Hall students only– Received a little over 500 responses

• Will repeat survey during Fall Semester



Frequency of Use

31.90%

40.50%

22.00%

5.60%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

Response Percent

Everyday Few Times a Week Few times a month Never



Feature Preference

56.9%

34.8% 33.9%

43.6%

7.8%

33.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Featurescould chose up to three

Streaming Tethered Downloads Web radioCustom Playlists Purchase song Catalog Searching



Finding Preferred Content

17.5%

27.8%

40.0%

14.8%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Success Rate

0-25% 26-50% 51-75% 76-100%



Napster Helped Decrease File Sharing

7.1%

32.8%

15.9%

24.9%

19.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Percent

Strongly Agree Agree Neutral Disagree Strongly Disagree



Conclusions from Survey

• Most students who have the service use it frequently

• Finding desired content determines whether students use Napster or another service

• Essentially all students view price for purchased tracks as too expensive– Probably need to lower price

– Students need better education on true cost of music



Plans

• Interest in technical alternatives for Mac and LINUX users

• Instruction– Two Music Courses this fall– Napster in Labs

• Streaming client only



Observations

• Most students who have service value it– Considerable interest by students at other

institutions

• Complaint focus– Valued and new tracks not available– Macs not supported

• Piracy may have decreased– Content is king



Schools with Napster

• Penn State• Rochester • USC • U of Miami• Cornell

• George Washington • Wright State • Middlebury• Vanderbilt

1 penn state/napster 2.0 trial russell s vaught associate vice provost, information technology...

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