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1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 review the following document for more information about requesting and placing advertisements. /adweb.nikkeibp.co.jp/adweb/wad/doc/bp_kitei.pdf

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Page 1: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

1

PC Online Advertising Menu October 2014

IT and Mobile Device Information Site for Businesspeople

20141030Please review the following document for more information about requesting and placing advertisements.http://adweb.nikkeibp.co.jp/adweb/wad/doc/bp_kitei.pdf

Page 2: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

2

What is PC Online?

サイトパフォーマンス

▶Site Data

Monthly page views 4,768,522Monthly unique users* 1,053,604

*Based on the number of unique browsers◆As of August 2014 (Data collected by SiteCatalyst)

Number of homepage page views 373,781

Segment No. of page viewsMobile devices & smart phones 1,006,984PCs, peripherals, and cameras 976,102Cloud computing, software & security 1,067,403DIY PC Online 295,209Education & ICT Online 42,222

Segment Total 3,387,920

■Breakdown

PC Online provides features and explanatory articles carefully selected from Nikkei BP’s various PC-related publications for online access. In addition to abundant information relating to PC, peripheral, and software use, PC Online is also a site for the early provision of information on the latest trends concerning iPads and smart phones. When introducing new products and services, PC Online provides useful and valuable information to businesspeople.

IT and Mobile Device Information Site for Businesspeoplehttp://pc.nikkeibp.co.jp/

Contact information: [email protected]    [AD Web] http://adweb.nikkeibp.co.jp/adweb/wad/

Page 3: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

3* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

PC Online Advertising Menu (Part 1)

Menu Appears On Appearance Availability DurationEstimated

ImpressionsAd Rates Remarks

Home page welcome page 35,000imp

Home page 85,000imp

Top rectangle Home page Fixed 1 1 Week 85,000imp JPY500,000 Fixed period

Welcome banner Article welcome page Rotation 2 1 Week 150,000imp JPY900,000 Fixed period

First rectangleAlmost all pages except for the home

page and education & ICT pages

Theme site first rectangle(mobile devices)

Mobile device & smart phone pages

Theme site first rectangle(PCs)

PC & Mac pages, peripheral & camerapages, beginners pages

Theme site first rectangle (IT)Cloud computing pages, security

pages, software pages

Theme site first rectangle (DIY) DIY PC pages

Theme site first rectangle(education & ICT)

Education & ICT pages Rotation 2 1 Month 35,000imp JPY100,000 Fixed period

Second Rectangle Almost all pages Rotation ― Any ― JPY0.5/imp Fixed imps

Rectangle beneath article Almost all pages Rotation ― Any ― JPY0.2/imp Fixed imps

Text ad (PC Online's Weekly) Almost all pages Fixed 4 2 Weeks 1,600,000imp JPY300,000 Fixed period

Advertorial site ― ― ― 1 Month ― JPY200,0000 Fixed period

PC Online e-mail header ad ― ― 3 Once 255,000 JPY250,00038 two-byte

characters x 5lines

PC Online e-mail center ad ― ― 1 Once 255,000 JPY150,00038 two-bytecharacters x

10 lines

JPY0.8/imp Fixed imps

Fixed periodTop welcome banner +Top rectangle

Fixed 1 Week1 JPY1,000,000

Rotation ― Any ―

Page 4: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

4* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

PC Online Advertising Menu (Part 2)

Menu Appears On Appearance Availability DurationEstimated

ImpressionsAd Rates Remarks

Web welcome panelWelcome page of sites optimized for

smartphones (iPhone & Android)Fixed 1 1 Week 50,000imp JPY150,000 Fixed period

First web panelAlmost all page of sites optimized for

smartphones (iPhone & Android)Rotation ― Any ― JPY2.0/imp Fixed imps

Second web panelAlmost all page of sites optimized for

smartphones (iPhone & Android)Rotation ― Any ― JPY1.5/imp Fixed imps

Smartphone rectanglebeneath article

Almost all page of sites optimized forsmartphones (iPhone & Android)

Rotation ― Any ― JPY0.8/imp Fixed imps

Smartphone text adAlmost all page of sites optimized for

smartphones (iPhone & Android)Fixed 1 1 Week 100,000imp JPY200,000 Fixed period

Page 5: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

5* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Top Welcome Banner & Top Rectangle

Menu Top Welcome Banner + Top Rectangle

Appears on Top Welcome Page + Top page

Appearance FixedAvailability 1

SizeTop Welcome Banner: W 640 x H 480 pixelsTop Rectangle: W 300 x H 300 (250) pixels

Ad Material Flash/GIF or JPEGStart Date TuesdaysEstimatedImpressions

Top Welcome Banner: 35,000impTop Rectangle: 85,000imp

Duration/Frequency

1 Week

Ad Rate JPY1,000,000

NotesFrequency control for the welcome banner is set every 12 hours(to control the number of displays launched by user access)

Page 6: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

6* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Top Rectangle

Menu Top Rectangle

Appears on Top page

Appearance Fixed

Availability 1

Size W 300 x H 300 (250) pixelsAd Material Flash/GIF or JPEG

Start Date Tuesdays

EstimatedImpressions

85,000imp

Duration/Frequency

1 Week

Ad Rate JPY500,000

Page 7: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

7* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Welcome Banner

Menu Welcome Banner

Appears onArticle Welcome Page (shown when accessing an articlepage)

Appearance RotationAvailability 2Size W 640 x H 480 pixels Ad Material Flash/GIF or JPEGStart Date TuesdaysEstimatedImpressions

150,000imp

Duration/Frequency

1 Week

Ad Rate JPY900,000

NotesFrequency control for the welcome banner is set every 12 hours(to control the number of displays launched by user access)

Page 8: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

8* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

First Rectangle

Menu First Rectangle

Appears onAlmost all pages except for the home page and education &ICT pages

Appearance RotationAvailability ―Size W 300 ×H 300 (250) pixelsAd Material Flash/GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY0.8/imp.

Page 9: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

9* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Theme Site First Rectangle (Mobile Devices)

Menu Theme Site First Rectangle (Mobile Devices)Appears on Mobile device & smart phone pagesAppearance RotationAvailability ―Size W 300 × H 300 (250) pixelsAd Material Flash/GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY0.8/imp.

Page 10: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

10* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Theme Site First Rectangle (PC)

Menu Theme Site First Rectangle (PC)

Appears onPC & Mac pages, peripheral & camera pages, beginnerspages

Appearance RotationAvailability ―Size W 300 ×H 300 (250) pixelsAd Material Flash/GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY0.8/imp.

Page 11: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

11* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Theme Site First Rectangle ( IT )

Menu Theme Site First Rectangle (IT)Appears on Cloud computing pages, security pages, software pages Appearance RotationAvailability ―Size W 300 ×H 300 (250) pixelsAd Material Flash/GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY0.8/imp.

Page 12: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

12* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Theme Site First Rectangle ( DIY )

Menu Theme Site First Rectangle(DIY)Appears on DIY PC pagesAppearance RotationAvailability ―Size W 300 × H 300 (250) pixelsAd Material Flash/GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY0.8/imp.

Page 13: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

13* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Theme Site First Rectangle ( Education and ICT )

Menu Theme Site First Rectangle (Education and ICT)Appears on Education & ICT pages

Appearance Rotation

Availability 2

Size W 300 × H 300 (250) pixelsAd Material Flash/GIF or JPEG

Start Date First day of month

EstimatedImpressions

35,000imp.

Duration/Frequency

1 month

Ad Rate JPY100,000

Page 14: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

14* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Second Rectangle

Menu Second RectangleAppears on Almost all pagesAppearance RotationAvailability ―Size W 300 × H 300 (250) pixelsAd Material Flash/GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY0.5/imp.

Page 15: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

15* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Rectangle beneath Article

Menu Rectangle beneath ArticleAppears on Almost all pagesAppearance RotationAvailability ―Size W 300 × H 300 (250) pixelsAd Material Flash/GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY0.2/imp.

Page 16: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

16* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Text Ad ( PC Online's Weekly )

Menu Text Ad (PC Online's Weekly)Appears on Almost all pagesAppearance FixedAvailability 4Size Maximum 38 two-byte charactersAd Material TextStart Date TuesdayEstimatedImpressions

1,600,000imp.

Duration/Frequency

2 week

Ad Rate J PY300,000

Page 17: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

17* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

PC Online Special   Tie-Up Site Standard Package

Rate: JPY2,000,000 (excluding tax)

* When a magazine advertorial is used, the standard package is provided for JPY1 million (excluding tax). Please inquire for further details. * Remote report require a separate fee.

A site that provides useful and valuable information when businesspeople introduce new products and services with an emphasis on operators and small and medium-size businesses and individuals in large corporations (business consumers).

Advertorial site ★PC Online Email

5

Theme Site

4

3

1

Homepage

22

1

3

Advertorial site

Appears on AppearanceDuration/

FrequencyEstimated

ImpressionsSize

★Advertorial site (incl. ad postingand production fees)

― ― ―Approx. two A4-sized pages (approx.3,000 characters)

1 PICK UP Almost all pages Rotation 3,500,000imp. Max. 20 two-byte characters

2 Visual Box Homepage Rotation 1,350,000imp.W 70 x H 70 pixels (GIF/JPEG)Max. 15 two-byte characters x 2 lines

3 Text Ad (PC Online's Weekly) Almost all pages Fixed2 week (from

Tuesday)1,600,000imp. Max. 38 two-byte characters

4 Rectangle beneath Article Almost all pages Rotation 1 month Fixed 200,000imp. W 300 x H 300 (250) pixels

5 PC Online e-mai (2 lines) ― ― 4 times 255,000Max. 37 two-byte characters, secondline is URL

Menu

1 month

Page 18: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

18* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

PC Online e-mail Header Ad

Menu PC Online e-mail Header Ad

Availability 3

Size Max. 38 two-byte characters x 5 lines

Ad Material Text

Duration/Frequency

Monday, Wednesday & Friday of each week

Estimated Numberof Deliveries

255,000

Ad Rate JPY250,000

Page 19: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

19* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

PC Online e-mail Center Ad

Menu PC Online e-mail Center Ad

Availability 1

Size Maximum 38 two-byte characters x 10 lines

Ad Material Text

Duration/Frequency

Monday, Wednesday & Friday of each week

Estimated Numberof Deliveries

255,000

Ad Rate JPY150,000

Page 20: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

20* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Web Welcome Panel

Menu Web Welcome Panel

Appears onWelcome page of sites optimized for smartphones (iPhone &Android)

Appearance FixedAvailability 1Size W 300 × H 300 (250) pixelsAd Material GIF or JPEGStart Date TuesdaysEstimatedImpressions

50,000imp.

Duration/Frequency

1 week

Ad Rate JPY150,000

Notes6-second display (can be looped)Frequency control is set every 12 hours (to control the numberof display times resulting from user access)

Page 21: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

21* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

First Web Panel

Menu First Web Panel

Appears onAlmost all page of sites optimized for smartphones (iPhone &Android)

Appearance RotationAvailability ―Size W 320 × H 50 pixelsAd Material GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY2.0/imp.

Page 22: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

22* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Second Web Panel

Menu Second Web Panel

Appears onAlmost all page of sites optimized for smartphones (iPhone &Android)

Appearance RotationAvailability ―Size W 320 × H 50 pixelsAd Material GIF or JPEGStart Date AnyEstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY1.5/imp.

Page 23: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

23* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Menu Smartphone Rectangle below Article

Appears onAlmost all page of sites optimized for smartphones (iPhone &Android)

Appearance Rotation

Availability ―

Size W 300 × H 300 (250) pixels

Ad Material GIF or JPEGStart Date Any

EstimatedImpressions

Duration/Frequency

Any

Ad Rate JPY0.8/imp.

Smartphone Rectangle below Article

Page 24: 1 PC Online Advertising Menu October 2014 IT and Mobile Device Information Site for Businesspeople 20141030 Please review the following document for more

24* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates. * Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.

Smartphone Text Ad

Menu SmartphoneText Ad

Appears onAlmost all page of sites optimized for smartphones(iPhone & Android)

Appearance FixedAvailability 1Size Maximum 38 two-byte charactersAd Material TextStart Date TuesdaysEstimatedImpressions

100,000 imp.

Duration/Frequency

1 Week

Ad Rate JPY200,000