11

Partnership:Partnership:

"Strengthening Teaching and Outreach Capabilities in Business "Strengthening Teaching and Outreach Capabilities in Business and Management Education at Tavrida National University, and Management Education at Tavrida National University,

Ukraine, Under a Market-Oriented Economy“Ukraine, Under a Market-Oriented Economy“

2000-20042000-2004

Between:Between:

Alabama A&M UniversityAlabama A&M UniversityBusiness SchoolBusiness School

Huntsville, AL, USAHuntsville, AL, USA

Tavrida National UniversityTavrida National UniversityManagement FacultyManagement Faculty

Simferopol, Crimea, Ukraine Simferopol, Crimea, Ukraine

2

Extending Educational Extending Educational Project Benefits through Its Project Benefits through Its

Effective Web-siteEffective Web-site

Andrey MartovoyAndrey MartovoyProject Communication CoordinatorProject Communication Coordinator

TNU Management FacultyTNU Management Faculty

33

Purpose of the Presentation:Purpose of the Presentation: To explore possibilities and ways of extension of To explore possibilities and ways of extension of

educational project benefits by constructing an effective educational project benefits by constructing an effective websitewebsite

Tasks:Tasks: To define what project benefits can be extended by mean of its websiteTo define what project benefits can be extended by mean of its website To study current situation of website usage by educational partnershipTo study current situation of website usage by educational partnership To present briefly structure and content of AAMU-TNU Project websiteTo present briefly structure and content of AAMU-TNU Project website To analyze the effectiveness of website of educational partnership (giving as an To analyze the effectiveness of website of educational partnership (giving as an

example AAMU-TNU Project website)example AAMU-TNU Project website) To present findings and recommendationsTo present findings and recommendations

44

NISCUPP Long-term Goals Are to:NISCUPP Long-term Goals Are to:1.1. Support the ability of academic institutions to contribute, through Support the ability of academic institutions to contribute, through

their curricula and applied research capacities, to the creation and their curricula and applied research capacities, to the creation and maintenance of democratic institutions, rule of law, and an maintenance of democratic institutions, rule of law, and an environment hospitable to foreign investment.environment hospitable to foreign investment.

2.2. Advance mutual understanding between the U.S. and the foreign Advance mutual understanding between the U.S. and the foreign partner countries by supporting on-going partnerships partner countries by supporting on-going partnerships characterized by significant mutual benefit.characterized by significant mutual benefit.

3.3. Diversify and expand international educational exchanges by:Diversify and expand international educational exchanges by:· Supporting linkages involving a variety of academic institutions;· Supporting linkages involving a variety of academic institutions;· Deepening relationships initially established through individual · Deepening relationships initially established through individual lectureships, research and graduate study fellowships, and training lectureships, research and graduate study fellowships, and training programs available under Fulbright and other Department of State programs available under Fulbright and other Department of State sponsorship.sponsorship.· Reaching out to the next generation of academic leaders across · Reaching out to the next generation of academic leaders across Eurasia. Eurasia.

4.4. Expand U.S. government/private sector cooperationExpand U.S. government/private sector cooperation

55

Possible Benefits of a Partnership :Possible Benefits of a Partnership :

For Ukrainian Partner:For Ukrainian Partner:• development of new and revised curriculadevelopment of new and revised curricula• development of outreach programsdevelopment of outreach programs• development of research capacitiesdevelopment of research capacities• development of teaching skillsdevelopment of teaching skills• professional development of faculty membersprofessional development of faculty members• increase in number of student enrollmentincrease in number of student enrollment• increase of image and prestigeincrease of image and prestige

For U.S. Partner:For U.S. Partner:• development of enhanced regional expertisedevelopment of enhanced regional expertise• participation in economic globalization processparticipation in economic globalization process• internationalization of educational curriculainternationalization of educational curricula• development of inter-culture knowledge and tolerance development of inter-culture knowledge and tolerance

through knowledge with people of Ukraine through through knowledge with people of Ukraine through collaboration with teachers and studentcollaboration with teachers and student

66

Key Aspects of a Web-site*Key Aspects of a Web-site*

FormForm

(Visual Aspect)(Visual Aspect)

FunctionFunction

(Technology)(Technology)

PurposePurpose

(Rational Aspect)(Rational Aspect)

*by Powell T.A. (2000)*by Powell T.A. (2000)

ContentContent

77

Some Possible ObjectivesSome Possible Objectives of Educational Project Web-site: of Educational Project Web-site:

To inform target and broader audience about a To inform target and broader audience about a PartnershipPartnership

To represent partners on the WebTo represent partners on the Web To promote partnership and programTo promote partnership and program

(as stated in “Eurasian Project Directors' Handbook” at (as stated in “Eurasian Project Directors' Handbook” at http://exchanges.state.gov/)http://exchanges.state.gov/)

To extend partnership knowledge and practiceTo extend partnership knowledge and practice To extend resultsTo extend results To increase an image of partner universityTo increase an image of partner university To be as a tool of communication (forums, To be as a tool of communication (forums,

discussions …)discussions …) To be as a tool of distance learningTo be as a tool of distance learning

88

Current Web-site UsageCurrent Web-site Usage by the Partnerships in Ukraine by the Partnerships in Ukraine

There are 28 Rolling Partnerships in UkraineThere are 28 Rolling Partnerships in Ukraine There are only nine web-sites of rolling U.S.- There are only nine web-sites of rolling U.S.-

Ukraine PartnershipsUkraine Partnerships Two of them are hosted and supported by Foreign Two of them are hosted and supported by Foreign

Partner (non-US)Partner (non-US)

99

Websites of U.S.-Ukraine PartnershipsWebsites of U.S.-Ukraine Partnerships Provide the Information Like: Provide the Information Like:

Databases and Resources on a subject covered Databases and Resources on a subject covered by the Projectby the Project

General information on project, partners, activity, General information on project, partners, activity, outreach programs, useful linksoutreach programs, useful links

Calendar or Plan of WorkCalendar or Plan of Work Forums for Project ParticipantsForums for Project Participants NewsNews Annual ReportsAnnual Reports PicturesPictures Contact informationContact information

1010

Allocation of PagesAllocation of Pages in the AAMU-TNU Project Web-site in the AAMU-TNU Project Web-site

Project ProfileProject Profile 7 (+13 docs)7 (+13 docs) 7 (+13 docs)7 (+13 docs) 14 (26) 14 (26) ParticipantsParticipants 33 33 6 6 BackgroundBackground 11 11 2 2 NewsNews 11 11 2 2 Curricula RevisionCurricula Revision 6 (+21 docs) 6 (+21 docs) 6 (+21 docs)6 (+21 docs) 12 12

(21)(21) Summer InstituteSummer Institute 2727 2525 52 52 ProcurementProcurement 11 11 2 2 Photo-galleryPhoto-gallery 3333 3333 66 66 Contact usContact us 11 11 2 2

TotalTotal 8080 7878 158158

English Non-English Total

http://www.crimea.edu/project/niscupphttp://www.crimea.edu/project/niscupp

1111

Overall Statistics on AAMU-TNU Project Overall Statistics on AAMU-TNU Project Web-site Visits During Last 4 MonthsWeb-site Visits During Last 4 Months

(June 11, 2003 – October 11, 2003)(June 11, 2003 – October 11, 2003)

NumberNumber

Visitors (number of unique visitors to the website)Visitors (number of unique visitors to the website) 334334

Hits (number of pages browsed by visitors)Hits (number of pages browsed by visitors) 749749

Hosts (number of visitors with unique IP address)Hosts (number of visitors with unique IP address) 324324

1212

Visitors Per Day

-2

0

2

4

6

8

10

12

14

16

19-M

ay-0

3

08-J

un-0

3

28-J

un-0

3

18-J

ul-0

3

07-A

ug-0

3

27-A

ug-0

3

16-S

ep-0

3

06-O

ct-0

3

26-O

ct-0

3

Tracking Visitors of AAMU-TNU Web-siteTracking Visitors of AAMU-TNU Web-site(June 11, 2003 – October 11, 2003)(June 11, 2003 – October 11, 2003)

1313

Hits Per Day

0

10

20

30

40

50

60

19-M

ay-0

3

8-Ju

n-03

28-J

un-0

3

18-J

ul-0

3

7-A

ug-0

3

27-A

ug-0

3

16-S

ep-0

3

6-O

ct-0

3

26-O

ct-0

3

Tracking Hits of AAMU-TNU Web-siteTracking Hits of AAMU-TNU Web-site(June 11, 2003 – October 11, 2003)(June 11, 2003 – October 11, 2003)

1414

How Do Visitors Find Us?How Do Visitors Find Us?(What Web-sites Do They Come From)(What Web-sites Do They Come From)

(June 11, 2003 – October 11, 2003)(June 11, 2003 – October 11, 2003)

VisitorsVisitors PercentPercent

http://www.yandex.ruhttp://www.yandex.ru 8989 2288..0707%%

http://www.google.comhttp://www.google.com 6464 20.24%20.24%

Website of the TNUWebsite of the TNU 5050 15.78%15.78%

http://http://www.rambler.ruwww.rambler.ru 3434 10.73%10.73%

Website of U.S. D.O.S.Website of U.S. D.O.S. 2222 6.94%6.94%

http://http://www.meta.uawww.meta.ua 1818 5.68%5.68%

OthersOthers 4040 12.65%12.65%

317317 100% 100%

1515

English Speaking Versus Non-English English Speaking Versus Non-English Speaking Visitors of the Web-site (% of all hits)Speaking Visitors of the Web-site (% of all hits)

38%

62%

English SpeakingVisitors

Non-EnglishSpeaking Visitors

1616

Which Country Do Visitors of the AAMU-Which Country Do Visitors of the AAMU-TNU Website Come From?TNU Website Come From?

Russia23%

U.S.A.20%

Others21%

Australia4%

Israel2% Great Britain

1%Germany

2%

Ukraine27%

In total, visitors of the AAMU-TNU website represent 44 countries!In total, visitors of the AAMU-TNU website represent 44 countries!

1717

Contacts4%

News5% Background

2%

Summer Institute9%Project Profile

5%

Procurement4%

Curricula Revision18%

Project Home Page14%

Photo-Gallery7%

Participants32%

What is the Most Popular on What is the Most Popular on the AAMU-TNU Web-sitethe AAMU-TNU Web-site

1818

Comparison of Popular Sections of the Comparison of Popular Sections of the AAMU-TNU Web-site Among English and AAMU-TNU Web-site Among English and

non-English Speaking Visitors (% of all hits)non-English Speaking Visitors (% of all hits)

EngEng Non-EngNon-Eng

Project Home PageProject Home Page 10.66 %10.66 % 8.97%8.97%

Project ProfileProject Profile 13.52%13.52% 10.77%10.77%

ParticipantsParticipants 31.15%31.15% 20.51%20.51%

BackgroundBackground 3.28%3.28% 1.79%1.79%

NewsNews 6.15%6.15% 2.56%2.56%

Curricula RevisionCurricula Revision 7.38%7.38% 21.54%21.54%

Summer InstituteSummer Institute 8.61%8.61% 20.77%20.77%

ProcurementProcurement 0.41%0.41% 4.87%4.87%

Photo-galleryPhoto-gallery 16.39%16.39% 5.90%5.90%

Contact usContact us 2.87%2.87% 2.31%2.31%

100%100% 100% 100%

1919

FindingFinding

In appropriate conditions Educational Partnership Web-site can In appropriate conditions Educational Partnership Web-site can be as an effective tool for project benefits extension to larger be as an effective tool for project benefits extension to larger

audience interested in the field covered by a projectaudience interested in the field covered by a project

2020

RecommendationsRecommendations

In order to build an EFFECTIVE Web-site of an Educational In order to build an EFFECTIVE Web-site of an Educational Partnership it could be advisable:Partnership it could be advisable:• To define a target audience (-s)To define a target audience (-s)• To think about the purpose of a websiteTo think about the purpose of a website• UTILITY for users is a PRIORITY No 1UTILITY for users is a PRIORITY No 1• USABILITY for users is a PRIORITY No 2USABILITY for users is a PRIORITY No 2• The Web-site must comprise of at least 50 pagesThe Web-site must comprise of at least 50 pages• For broader exposure the Web-site must to have AT LEAST two For broader exposure the Web-site must to have AT LEAST two

language versions: Ukrainian and Englishlanguage versions: Ukrainian and English• English version of a web-site should focus on:English version of a web-site should focus on:

Information about participantsInformation about participants Photo-GalleryPhoto-Gallery Project ProfileProject Profile

2121

Recommendations Recommendations (continued)(continued)

In order to build an EFFECTIVE Web-site of an Educational In order to build an EFFECTIVE Web-site of an Educational Partnership it could be advisable:Partnership it could be advisable:• Ukrainian version of a web-site should focus on:Ukrainian version of a web-site should focus on:

Project Results (like curricula, course outlines, databases, other Project Results (like curricula, course outlines, databases, other educational resources)educational resources)

Outreach Programs (resources, services …)Outreach Programs (resources, services …) Project ProfileProject Profile

• The information on Project procurement is not popular in The information on Project procurement is not popular in English language versionEnglish language version

• Project Background information is not popular in non-English Project Background information is not popular in non-English language versionlanguage version

• There are visitors who are interested in 2/3 of all information There are visitors who are interested in 2/3 of all information available on a web-siteavailable on a web-site

• The web-site must be registered at most popular search The web-site must be registered at most popular search enginesengines

• The link from U.S. Department of State, Bureau of Educational The link from U.S. Department of State, Bureau of Educational and Cultural Affairs should be establishedand Cultural Affairs should be established