1-Page(orHomepage)WebsiteTemplate1)Calloutyourtargetmarket(Thisisoptional–somewebsiteshavearelativelysmalltextpre-headline)Example:‘Coaches,healers,consultants’or‘Singleworkingdads’2)HeadlineLargetext,askanengagingquestionExample:Wouldyouliketoachieveyourgoals,makemoremoney,feelmorefreedom–quicklyandeasily?3)AskthePainQuestionsPart1:EngagingquestionExample:Areanyofthesetrueforyou?OrDothesesoundlikeyou?Part2:PainPointsExample:

• I'mstressedtryingtocreateasuccessfulbusiness.

• Marketingmybusinessfeelsuncomfortableandinauthentic.• I'msufferingfromprocrastinationandoverwhelm,andcan'tshakeit.• Ihaveafearofpublicspeaking.

4)Turnaroundheadline–introducethesolutionExample:Whatifyoucouldachievesuccesseasily?

5)Testimonial(Optional,butaddscredibility)Hint:Makethetestimonialshort,orusealongertestimonialbutBOLDthepartsofitthataremostpowerful.Example:

6)ExpandontheSolutionPart1:‘Imagine’Example:Imagineyourselfsaying:Part2:BenefitstatementsExample:

• Marketingmybusinessfeelseasyandauthentic!• Ifeelateasespeakinginfrontofpeople.• I'mtotallycomfortablequotingmynewhigherfees.• Mybusinessisorganizedandrunningsmoothly.• IlovetalkingtopeopleaboutwhatIdo.

7)InvitethemtoTaketheFirstStepInvitethemtosignupforyourfreebie!Template:Getstartednow__________(creatingthebenefityouoffer)bydownloadingmyfree(report,audio,video,checklist,template)…Example:Getstartednowgrowingyourcoachingbusinessbydownloadingmyreport‘The5BiggestBrandingMistakesCoachesandHealersMake’.