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NCEA Level 2 – 90235 Design 2010

Examples of Candidate Work

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Excellence

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This submission was verified at the highest end of the Excellence grade.

This portfolio presents evidence beyond the requirements of The New Zealand Curriculum, Learning Media, Ministry of Education, 2007, and relates to the following strands in Visual Arts, Level 7: Understanding the Arts in Context; Developing Practical Knowledge; Developing Ideas; Communicating and Interpreting.

Ideas have been generated around an album release including a logo, CD cover, magazine layout and poster. Clear intent from the outset provided the candidate with an in-depth range of options to further explore and experiment. Ideas have not all been exhausted and options have been provided for further possible outcomes.

Within the chosen stylistic approach the candidate has integrated the hand-rendered work with photographic materials and a strong sense of contemporary established practice, relevant to the candidate’s own proposition; e.g. illustrative photomontage (Eduardo Recife).

This candidate has demonstrated a high level of proficiency in the use of design conventions, processes, procedures, materials and techniques.

All aspects of the criteria have been exceeded, with the inclusion of a wide range of options within each brief. The careful and considered placement, editing and scale of final outcomes, demonstrate a hierarchy of ideas and enhances this submission.

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This submission was verified at the lower end of the Excellence grade range.

This portfolio presents outstanding evidence to meet requirements of The New Zealand Curriculum, Learning Media, Ministry of Education, 2007, and relates to the following strands in Visual Arts, Level 7: Understanding the Arts in Context; Developing Practical Knowledge; Developing Ideas; Communicating and Interpreting.

Ideas have been developed around a sound proposition of designing promotional material for a sporting hero, including a brochure, billboard and poster. Each work within the brief has carefully considered composition within the constraints of format, scale and purpose.Typography exploration has provided a valid starting point with the literary concept and its appearance. However, the use of the body text in the brochure has held this submission at the lower end of Excellence, as colour choice and clarity are not appropriately resolved.

The candidate has demonstrated a high level of competency in the use of processes, procedures, materials and techniques, especially with digital media. Photographic imagery has been successfully drawn upon to push ideas further. The submission moves away from the reliance on the appropriated imagery, which could easily have dominated design outcomes.

For this submission to sit more comfortably within a mid-Excellence grade range, the candidate would need to show a more in-depth exploration of body and text placement in the double page spread. Additionally the format of the bi-fold brochure has limited exploration of other folding formats and subsequent, body text possibilities.

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Merit

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This submission was verified at the higher end of the Merit grade range.

This portfolio presents sound evidence to meet the requirements of The New Zealand Curriculum, Learning Media, Ministry of Education, 2007, and relates to the following strands in Visual Arts, Level 7: Understanding the Arts in Context; Developing Practical Knowledge; Developing Ideas; Communicating and Interpreting.

Ideas have been developed around promotional material for the solar eclipse event including a logo, poster, T-shirt and billboard.

The candidate has generated a large range of resource material, which provides continuity of imagery, with varied and appropriate outcomes. The strong geometric qualities of the motif allow for controlled and systematic compostional arangements. Within the billboard, the use of the by-line “Can you survive?” may have been integrated and more carefully considered. This prevents this submission from reaching an Excellence grade.

The candiate has demonstrated understanding of processes, procedures, materials and techniques consistently throughout both panels.

For this submission to move into an Excellence grade, the candidate would need to have paid careful attention to the selection and editing of works, allowing more space to display relevant exploration of their own work and rengeneration of ideas (in particular the poster and billboard concepts).

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This submission was verified at the lower end of the Merit grade range .

This portfolio presents sound evidence to meet requirements of The New Zealand Curriculum, Learning Media, Ministry of Education, 2007, and relates to the following strands in Visual Arts, Level 7: Understanding the Arts in Context; Developing Practical Knowledge; Developing Ideas; Communicating and Interpreting.

Initial ideas have been generated around promotional material for a sports store - logo, brochure and a series of posters. Panel one shows an understanding of established design practice, which is relevant to the chosen subject matter. The inclusion of large and varied contexts for the work allowed potential for the extension of ideas.

The candidate has demonstrated control of processes, procedures, materials and techniques in the utilisation of hand-rendered and computer- generated drawing processes, particularly on panel one. The die-cut edge of the brochure echoes the front and back end of a skate/snow/wakeboard and the wheel of the skateboard is well acknowledged within the logo.

For this submission to sit more comfortably within the Merit grade range, the candidate would need to consider how the design elements function in the conventions of large format work. For example, the logo could evolve (be extended) across the successive briefs through a more varied treatment.

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Achieved

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This submission was verified at the higher end of the Achievement grade range.

This portfolio presents sufficient evidence to meet requirements of The New Zealand Curriculum, Learning Media, Ministry of Education, 2007, and relates to the following strands in Visual Arts, Level 7: Understanding the Arts in Context; Developing Practical Knowledge; Developing Ideas; Communicating and Interpreting.

Ideas have been generated within the brief of designing promotional material for the music festival ‘Macstock’. Generation and development of ideas has clearly been explored in each of the six design briefs including: logo, ticket, magazine cover, double-page spreads, t-shirt and poster. The final outcome is the result of a well-considered process whereby each work within the brief is not overly reliant on previous options.

Appropriate control of processes, procedures, materials and techniques has been demonstrated in the thematic use of colour and treatment of photographic imagery, creating a cohesive presentation.

For this submission to move closer to a Merit grade, the candidate would need to have shown an understanding of the spatial confines of the double page spread; such as readability of text in combination with imagery and placement of text in relation to the gutter. Also, the candidate would need to have considered presenting the final outcome within the cover brief and T-shirt designs as an extension of previous concepts, as opposed to an alternative outcome. This has limited the student’s opportunity to extend ideas with understanding and holds this submission in the Achieved grade.

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This submission was verified at the lower end of the Achievement grade range .

This portfolio presents sufficient evidence to meet requirements of The New Zealand Curriculum, Learning Media, Ministry of Education, 2007, and relates to the following strands in Visual Arts, Level 7: Understanding the Arts in Context; Developing Practical Knowledge; Developing Ideas; Communicating and Interpreting.

Ideas have been generated within the brief in relation to an unspecified music genre including projects for a logo, CD, magazine layout and poster. The parameters of each brief have been clearly defined.

The candidate has been awarded an Achieved grade because of their ability to use a systematic approach to generating and developing ideas within the conventions of each design brief and their ability to recognise strengths from the initial poster ideas.

The generation of resource imagery on the top of panel one relates to genre, however, the candidate has not chosen to develop these ideas in subsequent works which reduces the potential for a better grade. Acknowledgement of the sources for photographs used would have been appropriate and informative.

For this submission to sit more comfortably within an Achieved grade, the candidate would have needed to consider exploring a variety of layouts and scale as well as relationships between image and text in the three works at the bottom of panel two. The final solution for the poster should show more investigation of other options, as this would communicate the ideas more effectively.

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