1

National Postal ForumNashville, TN

Briefing for:Mailer’s Technical Advisory Committee

February 23, 2005Washington, DC

Marty EmeryManager, Customer and Industry Marketing

2

NPF NASHVILLE, TN

Sunday March 20 – Wednesday March 23

Opryland Hotel, Nashville, TN

Key Elements:

Sunday through Tuesday Exhibit Hall

Monday morning PMG keynote address

Monday, Tuesday, Wednesday symposiums

Tuesday Awards Luncheon

Tuesday night PCC gala event

Wednesday general session luncheon

Wednesday closing event

General Information & Format

3

NPF NASHVILLE, TN

General Sessions

Symposiums

Business Tracks

Workshops

Exhibit Hall

Recognition of attendance

EDUCATION… The Number One Customer Need

4

NPF NASHVILLE, TN

MONDAY

PMG keynote address

WEDNESDAY

General session luncheon

TOM RIDGE

General Sessions

5

NPF NASHVILLE, TN

Marketing Symposium (Monday)

Package Services Symposium (Monday)

Periodicals Symposium (Tuesday)

Mail Research and Intelligence Symposium (Tuesday)

Printers Symposium (Wednesday)

Plus… New PCC Leadership Conference(Sunday – Monday)

Symposiums

Brand New

All New Content

All New Content

All New Content

Brand New

6

NPF NASHVILLE, TN

13 Business Tracks: Direct Mail Marketing Mail Quality Mail Services Provider Database Management Mail Production Mail Technology Periodicals Non-Profit Package Shipping Solutions Colleges & Universities Mail Center Management Government PCC Leadership

Business Tracks

Previous tracks

New for Nashville

New for Nashville

New for Nashville

New for Nashville

7

NPF NASHVILLE, TNWorkshops

Track # Workshops # New # Revised

Direct Mail Marketing 14 8 6

Mail Quality 7 3 4

Mail Services Provider 5 5 0

Database Management 6 6 0

Mail Production 11 3 8

Mail Technology 7 4 3

Periodicals 6 1 5

Non-Profit 5 5 0

Package Shipping Solutions 13 11 2

Colleges & Universities 8 2 6

Mail Center Management 22 5 17

Government 6 1 5

PCC Leadership 6 6 0

Total 116 60 56

8

NPF NASHVILLE, TN

11 USPS Certificate Programs Direct Mail Marketing Professional

Quality Mail Preparation

Professional Mail Service Provider

Data Base Mail Management

Colleges & Universities Professional

Printers’ Professional

Mail Center Professional

Mailpiece Design Professional

Periodicals Professional

PCC Leadership

Professional Package Shippers

Certificate Program

New

New

New

New

New

New

9

NPF NASHVILLE, TN

Main “sales” exhibit

Marketing Solutions

Mailing & Shipping Solutions

On-Line Solutions

Reply & Return Solutions

Service & Consultation exhibit

Service-related programs and products

Expanded to 20 workstations

Special booth on Transformation

USPS Exhibits

10

NPF WASHINGTON, D.C.

Saturday NPF golf tournament

Sunday Opening reception in exhibit hall

Monday USPS Area receptions Industry receptions

Tuesday Awards Luncheon PCC gala reception (Wildhorse Saloon)

Wednesday Closing event (Sara Evans)

NETWORKING… The Number Two Customer Need

Expanded

11

NPF WASHINGTON, D.C.

Registrations again very high

Increase in “C-level” registrations

Vendor participation now exceedsWashington, DC level

Back-to-back growth in vendor participation(First time in 14 Forums)

See you in Nashville!

Attendance