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MEET COMMPAC
Hawaii’s leading integrated communications company offers media
relations, marketing, crisis & issues management, event planning, community
building and enculturation services.
1969
48
20+
Founded
Years serving our clients’ needs
Professional staff members, including Baby Boomers, Generation Xers and Millennials from Hawaii and the mainland.
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OUR TEAM
Kitty LagaretaChief Executive Officer
Russell PangExecutive Vice President
Lloyd YonenakaDirector
John McNamaraPresident
Maggie JarrettDirector
Nicole FuertesVice President
Sherri RiggVice President
Francesca WeemsSenior Account Executive
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OUR TEAM
Mari GaliherAccount Executive/
Social Media Strategist
Camille BertelmannFinance Manager
Joy WatariProject Management andHuman Resources Services
Bernadine ParrishAccountant
Chase ConchingDesign Director
Dawn ChunExecutive
Administrative Assistant
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OUR MISSION STATEMENT
CommPac is committed to delivering the highest level of strategic counsel and execution. We take ownership of our clients’ goals and objectives, ensuring that we are fully invested in the success of each and every project.
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WHAT SETS COMMPAC APART
INNOVATIVE APPROACH
At CommPac, there’s no such thing as a cookie-cutter approach. We tailor our innovative planning and execution to best fit our clients’ specific situations and goals. Our dynamic team of professionals serves as your strategic counselors, problem-solvers, and partners in delivering the best possible results.
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WHAT SETS COMMPAC APART
COLL ABORATIVE STYLE
With the most experienced staff in Hawaii, CommPac brings together some of the brightest minds in the business to collaborate with you on your initiatives. Before a plan is launched, its various facets are reviewed and vetted in order to help ensure success and satisfaction.
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WHAT SETS COMMPAC APART
STRATEGIC PL ANNING
In today’s fast-moving business environment, strategic planning is the true difference-maker. From inception to execution, a well-scripted plan includes detail and clarity, while also providing the flexibility to deal with unforeseen circumstances.
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WE KNOW AND LOVE HAWAII
While we’re primarily known as a communications and marketing agency, our community building efforts have also earned us a reputation for bringing about positive civic, cultural, environmental and economic outcomes for our clients. We’re recognized for our culturally sensitive approach to everything we do.
COMMUNITY BUILDING Community building is the art of bringing together people and ideas, minimizing conflict and building relationships that foster a “community trust bank.” Constructive engagement starts with trust.
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We are the only agency in Hawaii that provides “enculturation training,” a tailored program that prepares clients and their partners to do business in Hawaii and deliver communications that respect and honor our Islands’ people, culture and aina (land).
WE KNOW AND LOVE HAWAII
ENCULTURATION
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OUR REACH IS GLOBAL
CommPac is the only Hawaii agency invited to be a member of IPREX, a worldwide network of independent communications agencies with 1,500 staff and more than 100 offices around the globe.
IPREX partner agencies work across a spectrum of industry sectors and practice disciplines.
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OUR CLIENTS AND PARTNERS
2015: Looking Ahead
January July
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February August
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March September
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April October
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May November
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June December
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2016
COMMPAC’S SERVICES
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MANAGING YOUR MESSAGE
KEY MESSAGEDEVELOPMENT
COMMUNITYBUILDING
ENCULTURATIONTRAINING
EXECUTIVEPOSITIONING
EMPLOYEECOMMUNICATIONS
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COMMUNICATING YOUR MESSAGE
RESEARCH &STAKEHOLDER
MAPPING
COMMUNICATIONSSTRATEGY
COPYWRITING &EDITING
MEDIATRAINING
GRAPHICDESIGN
MEDIAREL ATIONS
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CONSUMERMARKETING
ADVERTISING
DIGITALMARKETING
WEBSITEDEVELOPMENT
GRASSROOTSMARKETING
SOCIALMEDIA
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MARKETING YOUR MESSAGE
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HOW WE WORK WITH THE MEDIA
STRATEGIZE MEDIAOUTREACH PL AN
DEVELOPMESSAGE
TARGETEDOUTREACH
COMMUNICATEAND PL AN
BUILD AWARENESS
Identify the who, what, where, when and why
Identify the appropriate voice, craft message appropriately
for each media outlet
Follow up with media, secure story placements, interviews, media
appearances
Get the message out, determine next steps, identify appropriate spokesperson » Develop additional content as needed (i.e.
talking points, key messages) » Provide expert media training as needed » Bolster employee engagement » Increase client base and sales
Strategically pitch
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MEDIA REL ATIONSHIPS
CommPac knows Hawaii’s media. We work with all print, broadcast and online media outlets, including specialty publications and blogs. We also work with national and international media, as appropriate, to meet individual client’s needs. In addition, we partner with various media outlets for client promotions and events.
CBS & ABC Affiliate FOX Affiliate ABC Affiliate
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HOW SUCCESS IS MEASURED
Tailored metrics and content
analytics based on desired objectives
Community and audience
awareness
Lead sourcing: were the results
met?
Client Results Report: Monthly recap report of
all activities and outcomes
Third-party assessment and
evaluation
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STRATEGIC COLL ABORATION
What’s going to keep you on top?
What are you doing to reach your audience?
What makes you unique?
Who are you?
BRANDSTRATEGY
BRANDPOSITIONING
BRANDDIFFERENTIATION
BRANDIDENTITY
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SUCCESSFUL PARTNERSHIP
TRUST SYNERGY SUPPORT VALUE
CONTACTKITTY LAGARETA, CHIEF EXECUTIVE OFFICER
(808) 543-3508 | [email protected]
JOHN McNAMARA, PRESIDENT(808) 543-3515 | [email protected]
RUSSELL PANG, EXECUTIVE VICE PRESIDENT(808) 543-3591 | [email protected]