1

By

Hemant VandekarHead Brand Promotion

Marketing and Promotions

Hit the Target2

Right

MKCL

Laptop Flyers3

MKCL

7/17/20084

Branding with a difference5

Unique

MKCL

Banners and Sinages6

MKCL

Product Positioning7

Reaching Masses8

Classes&

MKCL

MKCL

Television Advertisement9

MKCL

Television Advertisement

7/17/2008

10

MKCL

Radio Advertisements11

MKCL

News Paper Advertisement12

MKCL

13

News Paper Advertisement

MKCL

14

News Paper Advertisement

MKCL

15

7/17/2008

MKCL

MICIT

MICIT’s Marketing Mix

Learning and Content

Management System

Interim Performance

Test (IPT)

Latest need based

syllabus.

A good quality book

Cost effective pricing

Competitive edge

Payment in easy

installments

17

Product Price

MKCL

MICIT’s Marketing Mix

12,000+ Certified Teachers, Counselors, Coordinators and Systems Administrators ….

300 Member National level Central Team for Software & Content Development, networking, testing, quality assurance, business promotion and brand building Operations, Management and Leadership

Strategic media planning

on local, state level and

national level.

A free hand for local

marketing

18

People Promotions

MKCL

MKCL

Strategic Approach (Promotions)19

A comprehensive coverage in the best of media available

in state.

Planned releases of advertisements in consultation with

SLC’s

Addresses for ALC’s in the advertisement.

Combination of state and local flavored marketing.

A free hand at local level marketing

MKCL

MKCL’s Deliverables20

News Paper Advertisement on State and

National Level

Radio Jingles

TV Commercials

58888 SMS service to generate enquiries

and to send the addresses of ATC’s

Lap-top flyers to all SSC Students at

Exam Centers

MICIT T-Shirts, Umbrellas at SSC Exam

Centers

Advertisements in major mediums:

Trains, Bus

MICIT Marketing Kit for all Authorised

Learning Centers

MKCL

Marketing Kit21

Banners, Leaflets, Hoardings, Dangler Designs, Theatre Slides Designs, Bus,

Auto-Rickshaw, Scooter Panel, Posters, Radio Spots, ST Bus Stand Audio Spots,

TV Commercials, Images, Photographs, Films

Thank you22