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LIFE+ communicationPresentation at

LIFE+ Kick-off meetingWarsaw, 13 January 2011

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Contents of presentation

External communications team LIFE communication tools Your project’s communication

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External Communications Team

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Role of the CoT

AEIDL Communications Team

EC

ASTRALE Monitoring Team

Beneficiaries

Assisting the EC with LIFE communications to facilitate transfer of experience and know-how to promote the LIFE programme to the general public based on information provided by monitors and beneficiaries

Providing communication assistance to beneficiaries

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Communications Team: organigramme

Coordinator

Ref. Persons- Env. Pol & Governance

- Nat & Biodiversity-Info & Com

Editorial

Pool of 7 journalists

Production Webmaster

Graphic & web design/Layout

InfoDoc

Information AnalystDatabase Manager

Dissemination Knowledge Transfer

Facilitator (dissemination of

results)

Assistant

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What does the CoT do: LIFE communication tools

1. Website2. LIFEnews3. Thematic brochures4. Best projects brochure5. Project database 6. New projects compilation7. General dissemination

material8. Multimedia archive9. Communication

assistance to projects (e.g. factsheets)

www.europa.eu/life

For more information (including advice for good project

communication) see also your “LIFE+ Welcome package”, that was sent to

you on the LIFE USB stick.

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Your project’s communication

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Why communicate?

improve participation of relevant stakeholdersshare knowledge and experienceachieve synergies with other projectspromote yourself and your product

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Communication requirementsCommon provisions (CP) and contractual obligations

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1. Visibility (CP §13.1)

Publicise project and its resultsAcknowledge the support given by the Community in all documents and media: books, brochures, press releases, videos, software, audio-visual material

Details to be given in each activity report

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2. Website (CP §13.4)

Create a new or use an existing website should be online the latest 6 months after project start

and kept for at least 5 years after project end shall be regularly updated

disseminate project activities, progress and resultsWeb address must be indicated in the reports

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3. LIFE logo (CP §13.2,13.3, 13.8)

should appear on all documents, media and durable goodsLIFE+ Nature projects shall also use the Natura 2000 logoHowever LIFE logo may not be referred to as a certified quality

label or eco-label

Please note: products not bearing the logos are considered ineligible costs (CP §26)

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4. Notice boards (CP §13.5)

Erect and maintain notice boards describing project display at strategic places

accessible carry LIFE (Nature 2000) logo

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5. Layman’s reportContractual obligation:

In electronic and paper formatTo present the project, its objectives, its actions and its results to a general publicFor decision-makers and non-technical parties5-10 pagesIn English and in the beneficiary’s language

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6. After-LIFE communication and conservation plans

Contractual obligation for ENV&POL, INF&COMM and BIO projects:as a separate chapter of the final reportin paper and electronic format sets out plans for continued dissemination and communication of results after the project’s end in the project's language and (optionally)in English

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7. Further requirements

Events Inform Commission of and invite to all seminars and

public conferences (at least 3 weeks in advance)

Audio-visual material (CP§13.9.) The EC shall not be considered “co-producer” Credits shall include an explicit and readable mention of

the LIFE support (e.g. “With the contribution of the LIFE financial instrument of the European Union”)

Non-exclusive rights are granted to the EC to reproduce, dub, distribute and use any audio-visual documents produced by the project

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Last but not least

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Use the external communications team!

Send them: News of your project Meetings and events Prizes the project has won, etc.

Products (in e-format) Photos (captions, credits) DVDs Guidelines and

recommendations Newspaper clippings, etc.

To be uploaded on the LIFE website or database

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Contact the Communications Team

Please do not hesitate to contact the CoT directly

life@aeidl.beTel.: +32 (0) 2 736.49.60

…. As always, with a copy to your ASTRALE monitoring team.