1 leisure activities in sungei buloh wetland reserve
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Leisure Activities in Sungei Buloh Wetland Reserve
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Our team
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Founded in 1924
Kuo Chuan Presbyterian Secondary School
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School Vision
An exciting school of choice
An incubator of influential thinking and deeds, grounded in Christian values
Founded in 1924
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School Mission
Provide a cohesive and creative culture
Equip students with skills to stay relevant in a changing world
Contribute towards the community and beyond through continuous learning and service
Founded in 1924
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Sungei Buloh Wetland Reserve
Source: http://www.sbwr.org.sg/
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Sungei Buloh Wetland Reserve
Location: Northwest of Singapore
Fame: Important site for migratory birds by Wetlands International
Main Feature: Mangrove swamps
Land area: 130 Hectares
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Map of Sungei Buloh Wetland Reserve
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Objectives of Study
Investigate whether the leisure activities in Sungei Buloh Wetland Reserve cater to the visitors’ needs and interests
Recommend strategies to enhance the
current activities available so as to attract more visitors
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Leisure Activities- Guided tours
Starts at 9.30 am & 3.30 pm
Duration: 1 ½ hours
Every Saturday (excluding Public Holidays)
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Leisure Activities- Guided tours
Marine Fish Tour
Starts at 9.30a.m & 3.30p.m
Duration: ½ hour
3 times per month on every Friday
Prawn Watch Tour
Starts at 9.30am
Available only on
certain dates
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Leisure Activities-‘Art In Wetland’
Guest Artist: Mr Tham Pui San
Time : 8.30 am to 11.30 am
Every last Sunday of the month
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Leisure Activities-Bird Watching
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Information of the activities
No. Type Time
1 Free Guided Tour 9.30am, 3.30pm
2 Marine Fish Tour 9.30am, 3.30pm
3 Prawn Watch 9.30am
4 Art Session with Mr Tham Pui San
8.30am
5 Bird Watching Appropriate time
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Research Method-Survey
A questionnaire was crafted to gather visitors’ views on the leisure activities in the reserve
The survey was conducted last November to December
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Excerpts from a completed survey form
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Research Method-Purpose
We can better understand the needs of the visitors
Recommend changes to the reserve and create interesting activities for visitors to enjoy and learn
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Key Points of Survey-Profile
Age range of visitors will indicate whether the reserve attracts more youths, adults or senior citizens Nationality of visitors will show whether the reserve attracts more locals or tourists
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Key Points of Survey-Profile
The visitor’s time of arrival will reflect their most preferred time of visit
Frequency of visits to the wetland will show if the activities organized by the reserve are favoured by visitors
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Key Points of Survey-Marketing
The visitor’s source of information of Sungei Buloh will show the effectiveness of the reserve’s advertising methods
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Key Points of Survey-Marketing
Knowing about the visitor’s awareness of the activities offered will demonstrate the reserve’s effectiveness in notifying visitors on upcoming activities
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Key Points of Survey-Raising Awareness
Understanding about wetland conservation will indicate whether visitors are more aware of the importance of protecting the environment
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Findings-Profile
0
10
20
30
40
50
60
70
80
No. 73 22 33 4
10 to 20 21 to 30 31 to 59 60>
% 55 16 24 5
Age Range of visitors
Majority of the visitors are youths
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Findings-Profile
Most of the visitors are Singaporeans
Nationality of Visitors
110
92 8 2 4
0
20
40
60
80
100
120
Nationality of Visitors 110 9 2 8 2 4
Singapore Malaysia Indonesia China England Others
% 82 7 1 6 1 4
Nationality of Visitors
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Findings-Profile
Visitors' time of arrival
0
20
40
60
80
No. 72 2 2 1
0830 to 0959 1000 to 1029 1030 to 1059 1100 or later
% 95 2 2 1
Visitors’ time of arrival
Many visitors arrived in the morning, between 8.30 am to 10 am
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Findings-Profile
Frequency of visits to the Reserve
0
20
40
60
80
100
Frequency of visits tothe Reserve
94 3 0 0 5 21 6
For the first
Once a week
Once a
Once a
Once a year
Twice a year
Others
% 73 2 0 0 4 16 5
Frequency of visits to the reserve
Many visit the reserve for the first time
a montha fort-night
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Findings-Marketing
Source of Information of the Wetland
0
20
40
60
80
Source of Information ofthe Wetland
73 13 14 16
Friends or relatives
Magazines or
Internet Others
% 63 11 12 14
Source of information
Most visitors knew about the activities through word of mouth or the Internet
or brochures
Magazines
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Findings-Raising Awareness
Understanding of Wetland Conservation
0
50
100
150
Understanding ofWetland Conservation
111 1 21 2
Yes No Not sure No response
% 82 1 16 1
Understanding of wetland conservation
82% of the visitors feel that they understand wetland conservation better
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Many visitors gave positive feedback about their visit to the reserve.
Findings-General
The Free Guided Tour was the most popular with the visitors.
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1. Conduct games related to nature and the wetland.
Recommendations
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2.Organise photography and creative workshops and art competitions
Recommendations
Creative workshopWall painting
Stone painting
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Recommendations
3. Sell calendars and mugs which feature flora and fauna.
CattailsTypha augustifoliaBanat (Malay)
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4. Emphasize the importance of conserving flora and fauna.
Recommendations
Reflection
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Done by:
Pay Zhen Qiang Rayson
Yap Yanting Aaron
Lim Yan Shuo Gilvey
Yap Yanliang Amos