1 konceptudvikling til interaktivt digitalt tv og bredbånd modul 2 4. september 2001 peter olaf...
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Konceptudvikling til Konceptudvikling til interaktivt digitalt tv og interaktivt digitalt tv og
bredbåndbredbånd
Modul 2 4. september 2001Modul 2 4. september 2001
Peter Olaf LoomsPeter Olaf Looms
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4 September 20014 September 2001
• Analysis of existing show formats, Analysis of existing show formats, services and demos (1 of 3)services and demos (1 of 3)
• review of eTV and iTV genre review of eTV and iTV genre • group work - analysis of existing enhanced group work - analysis of existing enhanced
services on digital television in the UK and Finlandservices on digital television in the UK and Finland• autonomous work withautonomous work with O'Driscoll, Gerard. The O'Driscoll, Gerard. The
Essential Guide to Digital Set-top Boxes and Essential Guide to Digital Set-top Boxes and Interactive TV. Prentice Hall 1999Interactive TV. Prentice Hall 1999
• assignment – research on digital assignment – research on digital television as part of cross-media reality television as part of cross-media reality showsshows
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TVTV MobileMobile
iTViTVchatchat
e-maile-mail
m-commercem-commercem-bankingm-banking
e-commercee-commercee-bankinge-banking
eTVeTVt-commercet-commerce
t-bankingt-bankingGamesGamesGamblingGambling
InternetInternet
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Digital tv, services, eTV and Digital tv, services, eTV and iTV - what’s the difference?iTV - what’s the difference?
In forma tion-service s
Commun icat ionservice s
Transact iona lservice s
Entertainment
DTV- Digital TV(plain vanill a
TV-channe ls (lotsof them)
TV-entertain-ment and f ictionusing the phoneto interac t
eT V- Enhanceddigital TV(interact ivit ywi th no returnchanne l)
TV-channe lsEPG Elec tron icProgrammingGuide2. gene ration TT V
Ind ividualis ation"Te ll M e More"
Sho ws, games ,quizzes , ka raokeusing the remotecon trol tointerac t
iTV Interact ivedigital TV &service s(interact ivit yneed ing areturnchanne l)
EPG Elec tron icProgrammingGuide2. gene ration TT V
"Te ll M e More"Pe rsona lisation -My TV
e-mailcha tcommun iti es
t-commercet-bank ingt-gamb lingVO D,NVOD, nearvideo on demand
Entertainmentapplica tionsrunning on thesame infra-struc ture
Interact ivedigital TV withVDR/PDR
iTV - but moreflex ible, morepersona l, easi er touse
iTV - but moreflex ible, morepersona l, easi erto use
iTV - but moreflex ible, morepersona l, easi erto use
iTV - but moreflex ible, morepersona l, easi erto use
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Related platformsRelated platformsIn forma tion Commun icat ion Transact ion Entertainment
Son yplaystation II
WWW e-mailcha t
Multiple userson the Web
GamesDVDDigital T Vprogramme s
Broadband oncompu ter o rTV
WWWTV channe lsEPG2nd gene rationTT V
"Te ll M e more"Pe rsona lisation -My TV
e-mailcha t
e-comme rcee-bank inge-gamblingNVO D, VOD
Programmeswi th game s,polls or qu izK araokeGames onparallelchanne ls
Interact ivedigital tv (withreturnchanne l)
TV channe lsEPG2nd gene rationTT V
"Te ll M e more"Pe rsona lisation -My TV
e-mailcha t
e-comme rcee-bank inge-gamblingNVO D, VOD
Programmeswi th game s,polls or qu izK araokeGames onparallelchanne ls
Mobile phone SMSWAP
e-mailcha t“remote con trol”for ana logue T V
m-comme rce Logo sTone s
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Traditional set-up for digital Traditional set-up for digital satellite television satellite television
Traditionel satellit tv-broadcast
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YLE (Finland)YLE (Finland)
• National capacity allocation on National capacity allocation on DVB-TDVB-T
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Services Services BBC - 2nd generation TTVBBC - 2nd generation TTV
• For Sky Digital and ITV DigitalFor Sky Digital and ITV Digital
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Services Services BBC - 2nd generation TTVBBC - 2nd generation TTV
• For Sky Digital and ITV DigitalFor Sky Digital and ITV Digital
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Services Services BBC - 2nd generation TTVBBC - 2nd generation TTV
• For Sky Digital and ITV DigitalFor Sky Digital and ITV Digital
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Services Services BBC - 2nd generation TTVBBC - 2nd generation TTV
• For Sky Digital and ITV DigitalFor Sky Digital and ITV Digital
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Services Services BBC - 2nd generation TTVBBC - 2nd generation TTV
• For Sky Digital and ITV DigitalFor Sky Digital and ITV Digital
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Services Services BBC - 2nd generation TTVBBC - 2nd generation TTV
• For Sky Digital and ITV DigitalFor Sky Digital and ITV Digital
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Services Services BBC - 2nd generation TTVBBC - 2nd generation TTV
• For Sky Digital and ITV DigitalFor Sky Digital and ITV Digital
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Services Services BBC - 2nd generation TTVBBC - 2nd generation TTV
• Version for TeleWest (digital cable)Version for TeleWest (digital cable)
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Sky DigitalSky Digital
• eTV - Sky News Active eTV - Sky News Active • Background detailsBackground details
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Sky DigitalSky Digital
• eTV - design and naavigation og eTV - design and naavigation og Sky News ActiveSky News Active
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Sky DigitalSky Digital
• eTV - compatibility problems with eTV - compatibility problems with other appsother apps