1 july, 2009 july, 2015. 2 overview launch date: march, 1996 broadcast in high-definition quality in...

1July, 2009 July, 2015

2

OverviewLaunch Date : March, 1996

Broadcast in High-definition quality in January, 2014

Satellite : Transmitted via ASIASAT 7 and APSTAR 6

Programme Type : Wide variety programs e.g. Info-tainment, Documentary, Drama,

News, Face-to-face interview

Penetration : Reaching 83 millions households in China#

Reaching 4,300,000 households in other Asia Pacific countries*

Data Source : # CSM Distribution Survey in China 2012

* Phoenix International Operations Division

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Worldwide Worldwide DistributionDistribution

4

PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE

5

ReachingReaching

83 Million83 Million

Households in China Households in China ##

Source : # CSM Distribution Survey in China 2012

6

Region TV Homes

Hong Kong (SMATV, i-Cable, NOW Broadband, TVB Pay Vision, HK Broadband TV) 2,200,000

Macau (Macau Cable TV, SMATV) 50,000

South Korea (SMATV) 60,000

Brunei (Kristal-Astro) 26,000

Indonesia (First Media/ Telkomvision/ PT Cipta Skynindo/ PT KMA/ PT Mega Media Indonesia/ PT Karya Kreatif Bersama )

100,000

Singapore (StarHub) 220,000

Malaysia (ASTRO) 840,000

Thailand (SMATV/ True Visions) 30,000

Vietnam (Nacencomm) 10,000

Others (Australia, Taiwan, Mongolia, Philippines, Japan, New Zealand, etc.) 760,000

Phoenix Chinese ChannelAsia Pacific Distribution

Source: Phoenix International Operations Division

4.3M homes in

Asia Pacific

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Well-knownWell-known Brand NameBrand Name

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Valued at RMB 40.39 billion, Phoenix Rated “China’s 500 Most Valuable Brands 2015”

In 2015, Phoenix was again named one of “China’s 500 most valuable brands” by World Brand Laboratory. Valued at RMB 40.39 billion, Phoenix was second only to CCTV in the media category. Since the event was first launched in 2004, Phoenix has received the honor for 12 consecutive years.

True to its pledge to connect Chinese worldwide, Phoenix produces and provides quality TV programs for Chinese in every corner of the globe and is recognized on the international stage with accolades and awards to its productions.

Based in New York, World Brand Laboratory is one of the world’s leading brand evaluation organizations. Led by chairman Robert Mundell, Nobel laureate and also known as “Father of the Euro”, it is made up of consultants and experts from Harvard, Yale, MIT, Oxford, Cambridge, amongst other prestigious academic institutes.

Source: World Brand Summit, June 16, 2015

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Phoenix named one of “Asia’s 500 Most Influential Brands ”For the 9th Straight Year

Source: “World Entrepreneur” magazine, September, 2014

Phoenix is named one of “Asia’s 500 Most Influential Brands”, nine years in a row in Hong Kong on September 24, 2014. Among the 56 media brands on this list, Phoenix is one of the Big Four alongside CCTV, NHK from Japan and TVB from Hong Kong. Phoenix has made notable progress by rising 7 spots this year.

The weighty brand list comprises 500 brands from 19 countries and regions.

China, including Hong Kong, Taiwan and Macau, has 206 brands out of the 500, overtaking Japan again.

The selection is jointly organised by the magazine “World Entrepreneur” and World Brand Laboratory led by Nobel Laureate Robert Mundell, also known as “the Father of the Euro”. Brand influence in Asia is measured by key indicators such as market share, brand loyalty and Asian leadership etc.

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Phoenix firmly on the list of the “Most Respectable Companies in China”

Source: The Economic Observer, Oct 2014

Phoenix scored “The Most Respectable Companies in China 2013-14” again, being the only TV media corporation to have garnered this accolade every year since the selection was first launched in 2001. The theme of this year’s criteria is “Pioneers in the Time of Change”. Phoenix is dedicated to developing its new media, print weekly, outdoor media and digital radio to realise the omni-media age and to make sure the change is beneficial to society. Phoenix has always been praised for living up to its vision of “connecting Chinese worldwide”, and being a bridge to link the mainland, Hong Kong and Taiwan. Its quality programmes ensure a unique news perspective, objective reportage and high levels of authority, winning many international accolades. Organized by The Economic Observer, “Most Respectable Companies in China” honored 30 companies selected from candidates nominated by hundreds of experts, media professionals, philanthropists and corporate leaders.

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Source: Sina, Weibo (March 2015)

Phoenix comes top of “Ten Most Influential Weibo in Hong Kong” again

Phoenix TV stayed on top of the “Ten Most Influential Weibo in Hong Kong” two years in a row, with over 7 million fans and over 37,000 tweeting messages.

The result was announced on March 17, 2015 by Sina, Weibo.com. It was judged on comprehensive activeness, degree of broadcasting and coverage of various media on weibo.

Over 7 million registered fans followed Phoenix TV since the official launch on Sina platform and they actively retweet, comment, and check out our updated info throughout the day. The edge of Phoenix is news and features that capture public attention and win audience’s support.

Other award-winning media included South China Morning Post, Wen Wei Po and Sing Pao.

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Phoenix listed on“The World’s 500 Largest Media Companies”

Phoenix again made the list of “The World’s 500 Largest Media Companies”, climbing 28 places from last year, as announced in New York on 29 December, 2014.

Out of the 500 media companies, a total of 67enterprises from mainland China and Hong Kong were chosen. That made China, overtaking Japan, the country with the most awarded companies in Asia and second to the US in the world.

Source: World Entrepreneur Forum 2014 in Beijing, December 29, 2014

The award has entered its second year. From a total of 3,000 companies worldwide, 500 were selected based on their earnings during the financial year between 2013 and 2014. Business of the companies on the list covered broadcasting, films, publications, satellite services and other forms of mass media. Out of the top ten on the overall list, seven were from the US.

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RenownedRenowned On-screen EliteOn-screen Elite

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Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China,

Taiwan and Hong Kong

Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com

“The Most Influential Female in Entertainment Media Industry” by the Chinese edition of

“Variety” magazine in 2006

One of “The Most Valuable Presenters in China 2005” valued at RMB100 million

by World Brand Laboratory, lauded as “professional, steady, classy,

the most influential presenter from Taiwan"

“Media Ambassador” by the 7th World Chinese Entrepreneurs Convention

in 2003

One of the “Top 20 Most Influential Females in the World” by Globe magazine in 2001

Sally

Wu

Presenter

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Named “5-Star TV Presenter” on the 15th Anniversary 5-Star Grand Honor list at China TV Program Awards 2014

held by New Weekly

Ranked second on “The Most Valuable Presenters in China 2008" by World Brand Laboratory,

valued at RMB 330 million

“Best Talk Show Program Presenter” at China TV Program Awards 2006 organized by

New Weekly

“Best China TV Chat Show Presenter ” at China TV Presenter Forum, Annual Award Ceremony 2005

His program “Inside Big Cases” was awarded “The Best Social Portrayal and Critics” at China TV Awards 2008 organized by New Weekly,

lauded as “frank, smart, versatile”

His program “Behind the Headlines with Wen Tao” was awarded “China Benchmark Brand 2008 & 2009”

by Columbia Journalism Review

Presenter

Dou

Wen Tao

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Named “5-Star TV Presenter” on the 15th Anniversary 5-Star Grand Honor list at China TV

Program Awards 2014 held by New Weekly

One of “The Most Valuable Presenters in China 2008" by World Brand Laboratory, valued

at RMB 310 million

“TV Program Presenter of the Year” and “Best Talk Show Program Presenter ”

at China TV Awards 2005 by New Weekly

“Best China TV Interview Program Presenter" at China TV Presenter Forum,

Annual Award Ceremony 2004

Her program “A Date with Lu Yu” was awarded “Interview Program with Most Effective

Cross-media Marketing Power” at China TV Awards 2009 organized by

New Weekly

“China Benchmark Brand 2008 & 2009” by Columbia Journalism Review and

“Most Amiable Talk Show” at China TV Program Awards 2006 by New Weekly

Presenter

Chen Lu

Yu

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Hua Ding Award of “Best Performance by a Male TV Presenter of Feature Programs” in 2010

“China Youth Leader of our Time 2008” by Southern People Weekly

Awarded “TV Program Presenter of the Year” and “Best Talk Show Presenter”

at China TV Program Awards 2007

“Best News Anchor, Bronze World Medal” at New York Festivals 2007

“Most Amiable and Intelligent Presenter” by China TV Artist Association and

Presenter Professional Committee in 2007

“Stars of Screen” by China TV Artist Association and Presenter Professional Committee in 2006

His program “Tiger Talk” was awarded“China Benchmark Brand 2008 & 2009”

by Columbia Journalism Review, “TV Program of the Year” and “Best Talk Show” at China TV Program Awards 2007

by New Weekly

Tiger

Hu Presenter

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Hua Ding Award of “Best Performance by a Female TV Presenter

of News Programs in China” in 2008

One of “The Most Valuable Presenters in China 2008" by World Brand Laboratory,

valued at RMB 160 million

Praised as “pleasant and appealing, a fine lady in the Mandarin-speaking

broadcasting world ” by World Brand Laboratory 2005

Her program “Starface” was awarded “China Benchmark Brand 2008 & 2009”

by Columbia Journalism Review

Interviewed countless celebrities including Nobel laureate Mo Yan, world-class investor

George Soros, pianists Lang Lang and Li Yun Di, film directors Ann Hui and Zhang Yi Mou, top sportsmen Kobe Brian and Yao Ming,

Spanish tenor José Plácido Domingo, tennis champion Li Na,

various Olympic gold medalists, etc

Olivi

a Xu

Presenter

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Qiu Zhen

HaiHe currently hosts programs

“Peter Qiu’s Talk” and “Strategy Room” .

Qiu demonstrates his expertise in analyzing international issues, particularly regarding

European affairs and Sino-European relationships. Recently he has begun to focus

on China’s diplomatic orientation, Sino-US relations, Sino-Japanese relations,

Cross-strait issues and the Korean Peninsula.

His newspaper articles are often published in different languages abroad.

Previous to joining Phoenix, he was senior journalist with Wen Wei Pao and

worked for Deutsche Welle.

Commentator

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Xiao Nan

Special Award of the Panel Committee “Pursuit of Truth TV Heroines”

at China TV Award 2009

“Woman of the Year” by Cosmopolitan in 2008 for her extraordinary performance after

the Sichuan earthquake

“Star of Screen” by China TV Artist Association and Presenter Professional Committee in 2006

Her program “Secret Documentary, Special Feature” were awarded:

“Silver Plague for Documentary: Arts &Humanities” at

the 45th Chicago International Film Festival in 2009

“Silver Hugo Award for Documentary: Arts & Humanities ” at

the 43rd Chicago International Film Festival in 2007

Presenter

Chen

Presenter

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She currently hosts prime-time“Eye on World”, “From Phoenix to the World”

and “Global Characters”

Awarded Finalist Certificate for best news anchor at 2014 New York Festivals for hosting

“Global Character: Kim Jong-un”

Participated in the making of “Journey to North Korea 2009”,

a program highly commended by the jury for the History Documentary Category

at the International Media Excellence Awards 2010 organized by

the Association of International Broadcasting

She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of

Shenzhou VI, US presidential election, Tsunami in Southeast Asia and

the fifth anniversary of the Macau handover, etc

Awarded “First-class State Announcer in China” in 2005

Lu Chen

Presenter

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He hosts “Lawrence’s Viewpoint” of the “Phoenix Horizons” prime time series on Phoenix Chinese Channel on Monday

and “Emergent China”

Lawrence is distinguished by his quality reportage of significant news events.

Distinct, direct and crystal-clear comments are his hallmark style.

He has written several highly regarded and bestselling books, including

“New China Premier Zhu Rongji”, “The Biography of Wang Dao Han”

and “The Third Gulf War”.

Commentator

Lawrenc

e Ho

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Shih is a well-known political and finance commentator, hosting “Shi Ping Financial Insight” and appearing in “Financial Journal”.

He has been the Deputy Secretary of Straits Exchange Foundation and Senior Executive Officer of Council for Economic Planning and Development of Taiwan.

He has been the Chief Editor of Business Weekly and researcher of Chinese University of Hong Kong and Hong Kong Institute of Asia-Pacific Studies.

A frequent guest speaker in political and finance forums held by various TV stations.

He has written several award-winning books. His incisive opinion and daring comments is a guiding light to the audience.

Commentator

Shih Chi Ping

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Jiang Xiao

Feng Senior reporter and current affairs observer

September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea,

reporting on the struggle to defend China’s maritime rights

August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage

of a Chinese Diaoyu campaign on TV

2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters

in a Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances

Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India;

Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran etc

Reporter

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Host of “The Tactics” on Chinese Channel, and commentator on various news programmes.

A veteran media worker who has extensive experience in journalism from reporting, editing,

and presenting for radio, newspapers to magazines.

Columnist of Singapore-based newspaper “Lianhe Zaobao” for nearly 15 years and also

visiting professor at renowned universities.

He was first posted as chief correspondent for China Radio International in European Union and NATO,

where he developed good connections with diplomatic circles.

Winner of multiple professional accolades, including the 1st China News Awards and

the 1st China Radio Awards.

Commentator

Du Ping

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Unique Unique and and

Quality ProgrammingQuality Programming

27

Phoenix Honored for 4th Straight Year at“2015 Chicago International Film Festival” TV

Program

Awards“Social Watch: Arsenic

Contamination in Shimen” won “Certificate of Merit” in

Investigative Reporting/ News Documentary Category

“2015 Chicago International Film Festival”, April 22, 2015 The Festival is a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image. Phoenix features have won awards at this esteemed festival for three consecutive years. The quality of Phoenix programs is beyond doubt.

“Phoenix Focal Point” won “Certificate of Merit” in

Special Achievement: Visual Effects Category

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“Music Video Selection: Somewhere Out There” won Silver World Medal for Best Direction as well

as Finalist Certificate for Best Camerawork in Television – Craft: Program

Phoenix Scores Three Awards at“2015 New York Festivals”

Source ︰58th New York Festivals, April, 2015The Festivals honor programming in all lengths and forms from over 50 countries. It is dedicated to both the TV and film industries. Its categories mirror global trends and encourage the next generation of story-tellers.

“Promotional video for Phoenix Afternoon Express” won Finalist Certificate for

News Promotion in Television – Promotion/

Open & IDs

TV Production Awards

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TV Program

Awards

“News Zone: Pig Carcasses in Huangpu

River”won “Gold Plaque” of

Investigative Reporting / News

Documentary*

“The Journey to North Korea 2013” awarded “Certificate of

Merit” of Investigative Reporting / News

Documentary*

“Omni Media Online”awarded “Silver Plaque” of

Art Design, Production Design*

Phoenix Programs won awards at“2014 Chicago International Film Festival”Three years in a row

“2014 Chicago International Film Festival”, April 10, 2014 The Festival is a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image. Phoenix features have won awards at this esteemed festival for three consecutive years. The quality of Phoenix programs is beyond doubt.

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“Weekend Spectacular: The Great Epic in South Xinjiang” won Finalist Certificate in Cultural Issues Group of Documentary Category

“News Zone: Pig Carcasses in Huangpu River” won Finalist

Certificate in the Best Investigative Report/News

Documentary Category

Three Phoenix Productions won awards at“2014 New York Festivals”

Source ︰57th New York Festivals, May, 2014The Festivals honor programming in all lengths and forms from over 50 countries. It is dedicated to both the TV and film industries. Its categories mirror global trends and encourage the next generation of story-tellers.

TV Program Awards

Presenter Lu Chen awarded Finalist Certificate in the Best News Anchor Category for hosting “Global Character: Kim Jong-un”

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Phoenix TV Awarded“5-Star TV Channel”

Dou Wen Tao Awarded“5-Star TV Program

Presenter”

“China TV Festival 2014”15th Anniversary 5-Star Grand Honour Phoenix Bagged 4 Awards

“Behind the Headlines with Wen Tao” Awarded “5-Star TV Programme”

Chen Lu Yu Awarded“5-Star TV Program

Presenter”Sources ︰“China TV Awards 2014” News Weekly, April 1, 2014“China TV Awards” is running in its 15th anniversary, it is considered as the most authoritative, fair and people-oriented ceremony in China’s TV industry.

Channel/

Presenter/

Programme Awards

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“2013 Chicago International Film Festival”, April, 2013 The Festival has grown to become a world-renowned annual event. It is dedicated to fostering better understanding between cultures and to making a positive contribution to the art form of the moving image.

Phoenix Documentaries won awards at“ 2013 Chicago International Film Festival ”

TV Program Awards

“The Journey to North Korea 2012” awarded “Glod

Plaque” of Investigative Reporting / News

Documentary*

“Enhancing Rural Education in China” awarded “Silver

Plaque” of Investigative Reporting / News

Documentary*

“The Left-behind Children in China” awarded “Silver Plaque” of Public Affairs /

Video News Release*

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─ Gold World Medal (Best Investigative Report)─ Silver World Medal (Social Issues) ─ Finalist Certificate (Best Public Affairs Progam) *

“Silver Plaque ” of Investigative Reporting/News Documentary #

“The Secret Truth of Hogwash Oil – Unravelling the Chain of Deception” won awards at“2013 New York Festivals” and“2012 Chicago International Film Festival”

Source ︰# “2012 Chicago International Film Festival”, April, 2012* “2013 New York Festivals”, April,2013 The Festivals honors programming in all lengths and forms from over 50 countries. It is dedicatd to both the TV and film industries, categories mirror today’s global trends and encourage the next generation of story-tellers.

TV Program Awards

2012 Chicago International Film Festival 2013 New York Festivals

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Phoenix Reportage won awards in Taiwan & London

TV Program Awards

Source ︰* “The 16th Cross-Strait Relations and Mainland News Reporting Award”, organized by the Chinese Development Fund Management Association and School of Communication, Ming Chuan University, on November 14, 2012 The awards aim to encourage journalists to engage in a higher-quality, more comprehensive and more in-depth news coverage of Greater China region to promote the news media to pay more attention to cross-strait relations and the mainland news reports. # Global Media Excellence Awards gala in London on November 7, 2012 The awards are organized by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world..

“Reunion-Huang Gongwang and Dwelling in the Fu Chun Mountains”

awarded “TV Feature Award”*

“China’s Wenzhou Train Collision” awarded “Highly Commended Award for Clearest Live News Coverage – TV

” #

The 16th Cross-Strait Relations and Mainland News Reporting Award

Global Media Excellence Awards

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Bronze award of “Health and Wellness” and

“Social Responsibility” #

Source ︰# “33 rd Telly Awards”, March 22, 2012 The award honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs.▲ “2012 Chicago International Film Festival”, April, 2012* “Record China” , May, 2012‧ The award honors outstanding documentaries, programs and documentary producers in order to promote China's documentary development.

“China Dolls” bagged three awards at“33rd Annual Telly Awards”, “2012 Chicago International Film Festival” and “Record China ”‧

Silver Plaque of “ Investigative Reporting/News Documentary”▲

Second class prize of “Record China” *‧

33 rd Telly Awards

2012 Chicago International Film Festival

TV Program Awards

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Phoenix Documentaries won awards at“2012 New York Festivals”

Source ︰* “2012 New York Festivals”, April,2012

“The Way Home – A Motorcycle Journey” awarded

“The Finalist Certificate” of Social Issues/Current Events *

“China Sizzles – The Way Out to Address Climate Change”

awarded “Silver World Medal ” of Environment & Ecology *

TV Program Awards

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Phoenix Presenter Excels at“China TV Award 2011”

Source ︰* “China TV Awards 2011” News Weekly, April 1, 2012 “China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China.

Yu Chi Lin Jia awarded “The Best Talk Show

Presenter”*

TV Program Awards

38

“Journey To North Korea” Awarded“Best Historical Documentary – television”

Source:Global Media Excellence Awards gala in London on November 9, 2010The awards are organised by The Association for International Broadcasting (AIB) annually, it is unique and independent from commercial interests – independent panel of judges consisting of respected professionals from the broadcasting and wider industries select the winners among entries submitted from all over the world.

Phoenix Productions won“Global Media Excellence Awards 2010”

“Earth Rescue Operation” Awarded

“People’s Choice” TV Program Awards

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Phoenix Program and Presenters Honored at“China TV Award 2009”

Chen Xiao Nan was given Special Award of the Panel Committee “Pursuit of Truth TV Heroines”

Source ︰“China TV Awards 2009” News Weekly, March 15, 2010“China TV Awards” is considered as the most authoritative, fair and people-oriented ceremony on TV industry in China.

“Secret Documentary” is named “The Best Humanity Program”

TV Program Awards

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Up-scaleUp-scaleViewershipViewership

41

% watched Past 4 weeks

Phoenix Chinese and InfoNews are the most popular overseas regional

channels

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Channels watched in Past 4 weeks

42

News Programme CompetitivenessViewers who select the channel with favorite News TV programmes ,

divided by the channel penetration rate in Phoenix homes

Programme competitiveness%(Top channels)

Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2014

43

Must-watch channels when there is breaking/important/hot

news

% agree

Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2014

Base: respondents who are able to receive the channels

44

Profile %

Phoenix Chinese viewers are well-educated

over 78% Phoenix Chinese viewers receive professional or above education

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix Chinese viewers (14,255,835/3,992)

45

Profile %Monthly household income

Phoenix Chinese viewers are more affluentover 60% Phoenix Chinese viewers with monthly household income RMB10,000 or

above

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix Chinese viewers (14,255,835/3,992)Remarks - “Refuse to answer” respondents are excluded.

46

Profile %

Phoenix Chinese viewers hold higher positions

60% Phoenix Chinese viewers with managerial grade or above occupation

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix Chinese viewers (14,255,835/3,992)Remarks - “Refuse to answer” respondents are excluded.

47

Phoenix Chinese viewers are more financially aware

Profile %

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix Chinese viewers (14,255,835/3,992)

*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Overseas Investments, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.

48

Phoenix Chinese has a higher proportion of Business Decision Makers and Affluent

consumers4 Markets HK/Sin/KL/TP

% profile – BDM & Affluent Index vs. Ipsos Affluent

Survey

100

124

Ipsos AffluentSurvey Respondents

Phoenix Chineseviewers 21.9%

17.6%

Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)

49

Phoenix Chinese viewers are more financially aware

4 Markets HK/Sin/KL/TP O

wn

ers

hip

of

Fin

an

cia

l P

rod

ucts

11.7%

21.7%

25.6%

29.0%

26.9%

50.0%

50.5%

74.6%

13.3%

22.3%

27.2%

30.6%

32.2%

52.6%

54.8%

75.7%

Offshore accounts forinvestment purposes

Other properties you own orinvest in

Unit trust fund/mutual fund

Foreign currencies as aninvestment

Privilege/priority bankingaccount

Stocks/securities/bonds

Property you are living in

Life insurance

Phoenix Chinese viewers

Ipsos Affluent Survey respondents


50

Phoenix Chinese viewers love luxury products

4 Markets HK/Sin/KL/TP

23.0%

29.9%

19.6%

30.6%

25.7%

20.1%

32.5%

32.9%

Own Quality/ Designerclothes/ Leather goods

(US$1,000+per item)

Own Jewellery (US$1,000+ peritem)

Own Luxury watch (US$2,000+per item)

Own Luxury watch (US$1,000+per item)




51

Phoenix Chinese viewers are high flying consumers

4 Markets HK/Sin/KL/TP

# I

nte

rnati

on

al Flig

hts

(past

12

mon

ths)

2.5%

10.8%

33.1%

70.2%

2.7%

13.4%

40.7%

75.6%

12+

6+

3+

1+




52

Phoenix Chinese viewers are high tech consumers4 Markets HK/Sin/KL/TP

27.2%

45.7%

42.8%

70.5%

29.6%

46.8%

47.0%

73.9%

Own Smart TV

Own SLR digital stillcamera

Own digital videocamera

Own HDTV




53

Phoenix Chinese Channel Programming

Primetime Series Information Features Culture Interviews News

Phoenix Horizon :-Mon: Lawrence’s Viewpoint-Tue: Taiwan Talk Show-Wed: Peter Qiu’s Talk- Thu: Shi Ping Financial Insight- Fri: The Tactics

Phoenix Buster Series:- Eye on World- Secret Documentary- Observation Post of Military

Situation- Social Watch- Head Start in Finance

new

new

new

Approaches to Politics & Business

Panoramic Eyeshot of Phoenix

Tiger Talk

Elite Converge

Global Characters

Strategy Room

China Forum

Current Affairs Debate

Premium Spectacular

Phoenix Selection

Charity China

Harmony Society

Good Morning China

Today’s Headlines Morning

Morning Financial News

Phoenix Afternoon Express

Noontime Financial News

Weekend Morning News

The World this Week

The Asian Journal

Weather Forecast

Phoenix Midnight News Update

Phoenix Midnight Finance Express

Phoenix News Express

Info Express

Pic of the Day

Talk with World Leaders

Mainland Q & A

Behind the Headlines with Wen Tao

Starface

A Date with Lu Yu

Emergent China

Earth Report

Architecture’s Dream

Cultural Kaleidoscope

The Days We’ve Been Through

Omni Talk

Trendy Guide

Music Video Selection

Inside Phoenix

Health Express

A Quote from the Celebs

Summary of Press

From Phoenix to the World

Grasp a Dream

Phoenix Focal Point

Chit Chat With Me

Showbiz Express

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One-stopOne-stop Integrated PlatformIntegrated Platform

55

ONE-STOPONE-STOPINTEGRATED MARKETING OPPORTUNITIESINTEGRATED MARKETING OPPORTUNITIES

Phoenix WeeklyPhoenix New Media

ifeng.com

Phoenix Chinese

On-air

In-print On-line Digital Audio Broadcasting

Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNE Phoenix HK

Phoenix U Radio

Phoenix Multimedia Platform

56

Advertisers

57

Advertisers

Mercedes Benz

58

Thank YouThank You

1 july, 2009 july, 2015. 2 overview launch date: march, 1996 broadcast in high-definition quality in...

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