1. introduction to selling oracle manufacturing operations center the foundation for continuous...
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Introduction to Selling Oracle Manufacturing Operations Center
The Foundation for Continuous Improvement in Manufacturing Operations
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This document is for informational purposes. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development,
release, and timing of any features or functionality described in this document remains at the sole discretion of Oracle. This document in any form, software or printed matter, contains proprietary information
that is the exclusive property of Oracle. This document and information contained herein may not be disclosed, copied,
reproduced or distributed to anyone outside Oracle without prior written consent of Oracle. This document is not part of your license agreement nor can it be incorporated into any contractual agreement
with Oracle or its subsidiaries or affiliates.
Safe Harbor Statement
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Agenda
Roll-out plan
Target Market : Up-sell Opportunities
Licensing Model
Early Adopter Program
Solution Overview
Positioning
Competition
Q&A
Appendix: Manufacturing Hub Screenshots
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Roll-out Plan
Oracle Manufacturing HubOracle Manufacturing Hub
May - June, ‘08March – April, ‘08 Beyond June
Apps Unplugged
Datasheet
Positioning Presentation
RCD
FAQs
Propduct Capability Sheet
Internal Landing Pad
TOIs
Analyst Reports – AMR, ARC
Product Release
Press Release
Magazine Interviews
Sign up Early Adopters
Early Adopter Press Releases
Documentation
Web Based Field Training (TBD
Partner Training (TBD)
In-person Field Training TBD)
More Partner Training
ADS Instance
More Analyst Reports
www-apps.oracle.com/mth)
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Agenda
Introductions
Roll-out plan
Target Market : Up-sell Opportunities
Licensing Model
Early Adopter Program
Solution Overview
Positioning
Competition
Q&A
Appendix: Manufacturing Hub Screenshots
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Target Market Sell Mfg Hub as both – Edge Solution, also part of EBS
EBSInstall Base
JDEInstall Base
The Mfg Ops Center is a key component of our Future Manufacturing Strategy to lead in Greenfield accounts and cross sell into existing EBS
and JDE install base
Greenfield &SAP
Install Base
Edge SolutionsMOCMOC
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Agenda
Introductions
Roll-out plan
Target Market : Up-sell Opportunities
Licensing Model
Early Adopter Program
Solution Overview
Positioning
Competition
Q&A
Appendix: Manufacturing Hub Screenshots
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Licensing Model
Mfg Ops Center Pricing Objectives• Minimize complexity of pricing model for the field• Create link between Mfg Ops Center and size and complexity of customer’s manufacturing
operations• Allow a low end entry level pricing for ‘Pilot’ projects creating significant up sell opportunities
Maintain consistency with pricing approaches of other related applications• Position MOC as price competitive relative to competitors such as SAP and Activplant
Scope of Pricing Model• Release 1 price includes all Oracle functionality in Release 1 – I.e., Data model, all available
dashboards, reports, EBS Adaptor, etc.• The price does not include technology pre-requisites• Release 1 price does not include partners solutions such as Kepware
New Application Name
Release Date
Price Metric Technology Prerequisites
Oracle Manufacturing Operations Center
May 2008
$1500 Per $ 1M COGS with a min of $50M in COGS
• OWB Paris version • OWB DQ • OBIEE 10.1.3.2 (Maui)
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Agenda
Introductions
Roll-out plan
Target Market : Up-sell Opportunities
Licensing Model
Early Adopter Program
Solution Overview
Positioning
Competition
Q&A
Appendix: Manufacturing Hub Screenshots
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Early Adopter Program SIP (Strategic Implementation Partner)
• Early adopters program on• Up to first 4 customers due to resource limitations
• Timeline• Sign up in Q4• Implement immediately following the product release in May 2008
• Other Details• Customers would implement licensed, released, GA code • Customer would be willing to be referenceable • Oracle Development would be involved all the way through go-live
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Agenda
Introductions
Roll-out plan
Target Market : Up-sell Opportunities
Licensing Model
Early Adopter Program
Solution Overview
Positioning
Competition
Q&A
Appendix: Manufacturing Hub Screenshots
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DisconnectedDisconnected
Supervisory Process Control
Advanced Controls, Process Models, Supervisory Control
Distributed Plant Systems
MES, Shop Floor Control, Maintenance Mgmt., LIMS, Quality
Enterprise Resource Planning Systems
Corporate Planning, Financials, Purchasing, Inventory
Manufacturing Operations Manufacturing Operations CenterCenter
Sensors and Actuators
Switches, Motors, Gauges, Probes, etc.
Shop Floor to Enterprise Bridging The Great Divide
Level 0,1
Level 2
Level 3
Level 4
Based on ISA-95 Hierarchy Model
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Mfg Integration & Intelligence Opportunity
Source: AMR Research, 2003
Production efficiency improvement -- 25%
Cycle time improvement -- 13 to 20%
Increase in asset utilization -- 10%
Annual payback potential -- 10x
Plus…• Eliminate discrepancy between manual data and machine data
• Perform preventive maintenance based on machine “actuals” vs. “best guess”
• Achieve visibility for lean and six-sigma programs
• Progressively eliminate on-hold and other production issues
• Gain competitive edge by sharing quality information with customers
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Mfg Intelligence & Integration : Market Size
The manufacturing operations software application market, currently tremendously underserved, will continue to grow, experiencing a five-year 13% CAGR and surpassing the $8B mark by 2011. - AMR Research
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Oracle Manufacturing Operations Center
The Foundation for Continuous Improvement in Manufacturing
Operations
Automation& Process
ControlSystems
ERPSystems
Users
PLC CNCMachines
DCS SCADASystems
AdvancedProcessControl
HumanMachineInterface
- MES- Quality- Cost Mgmt…
ManufacturingOperationsData Model
ManufacturingOperationsData Model
Role-BasedDashboards
Contextual-izationEngine
Corporate BI
Cross-PlantKPIs
HistoricalTrends
Plant-SpecificKPIs
Real-TimeUpdates
Device-Generated Data
Production ActualsSchedules
Item Master Data
ProductionManager
Plant Mgr /VP of Mfg
MES Shop Floor Communication Drivers
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Partner (Kepware) SolutionShop Floor Communication Drivers, OPC Server
DATA SERVICES & CONNECTIVITY
JMS QueueJMS Queue PL/SQL APIsPL/SQL APIs
Oracle Warehouse Builder
Contextualization Rules EngineContextualization Rules Engine
S-95 Data Model
Core Engine and Data ModelCore Engine and Data Model
Set-up UIs
Hub AdminHub Admin
OWB
EBS EBS AdaptorAdaptor
OBIEE (Analytical Data Model
and Dashboards)
Role Based Role Based DashboardsDashboards
MANAGEMENT&
MONITORINGBAM
Real-time Real-time DashboardsDashboards
AdaptorsData Historians
Interface TablesInterface TablesWeb ServicesWeb Services
CEP OAF OWBESB
AIA Stack
JDE JDE AdaptorAdaptor
AIA Stack
Other ERP Other ERP AdaptorsAdaptors
Tag Processing Contextualization Excel Integration
Error Correction
ESB/BPEL
Event Event ProcessingProcessing
AdaptorsThird Part MES
Flexible Hierarchies
Extensible Attributes
Manufacturing Hub –Release 1.0
Complete Partial Future
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Developed with Industry Leaders…Design Partners and Customer Advisory Board Members
DiscreteIndustries
ProcessIndustries
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Single Repository for Mfg Operations DataProvide Consistent Information for All Manufacturing Users
• Generic data model supports hierarchical structure for reporting or building KPIs and metrics
- Leverages ISA-95 standard reference model
- Out-of-the-box hierarchical dimensions: time, product, and equipment
- Flexible and configurable
• Open and extensible to meet the requirements of different industries
- Capture process variables
- Capture additional parameters for Item, Equipment, and Work Orders
Manufacturing
Operations
Data Model
Manufacturing
Operations
Data ModelGra
nula
rity
Enterprise Level- Products- Orders- Plans / Schedules
Plant Level- Work Orders- Batches- Mfg Routing
Equipment Level- Availability- Status- Output- Quality- Parameters
Device Level- I/O Tags- Sensor ID
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Integration with Manufacturing Equipment and Distributed Plant SystemsGather High Resolution Data Directly from Source
PLC CNCMachines
DCS SCADASystems
AdvancedProcessControl
HumanMachineInterface
Mfg OperationsCenter
Error Handling
OPC Servers
MESShop Floor
Communication Drivers
Adapters
OtherConnectors
3rd PartyOPC Client
• Support adapters for 3rd party systems, like data historians
• Build additional adapters using Fusion Middleware
• Tag data mapping
• Data filteringrules engine
Capture and process errors at every stage of data collection
Support broad range of devices
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Partner Solution Component - Kepware
Oracle Manufacturing Operations Center• The Ultimate Repository of Operations Information
KEPServerEX by Kepware Technologies • Plant Floor / Device – Data Collection Software
• First Level of Data Aggregation
• Store and Forward of Transactions Oracle MOC
• Optional Data Persistence through BBR
Kepware provides interfaces to all plant floor devices through existing device drivers or an OPC Client to third party OPC Servers. Kepware provides basic data aggregation – timers, counters and math and logic for machine level analytics. Results are aggregated to transactions which are passed to the Manufacturing Operations Center through a Store and Forward mechanism. Real-time persistence is optional and is provided through Battery Backed RAM (BBR), to preserve calculated or transactional data in the event of a system upset during operation. www.kepware.com .
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Shop Floor Data ContextualizationConvert Raw Data into Useful Business Information
• Define data transformation rules - Rules by tag type- Business-oriented aliases for tags- Additional tag attributes like rollover
values
• Use pre-built rules or create new rules
• Apply context to time series data- Work Order- WO Segment
• Apply out-of-the-box rules ordefine new rules
- Product- Shift
Automation& Process
Control Systems
Transform
Business Events
BuildContext
AnalyzableBusiness
Data
PLC
DCS
SCADA
…
IntelligenceSystems
CorporateBI
HubDashboards
Business ContextData
ERPSystems CRM SCM ERP
High ResolutionTag Data
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Integration with ERPEnable Seamless Information Flow
• Simplify integration to ERP -- rely on Manufacturing Operations Center for data cleansing, error handing, etc.
• Reduce the cost of ERP integration -- eliminate one-to-one integrations
Manufacturing Hub
Oracle EBS Mfgor Other ERP
Leverage…
- Metadata-driven integration toOracle EBS
- Fusion Middleware for SOA-based integration with other ERP
Shop floor transactions
Master data, plans,and schedules
ERP Adaptor
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Oracle Manufacturing Operations Center
Contextualize Plant Floor Data and Synchronize with ERP
Provide Real-Time Intelligence for Plant Operations
Enable Next Generation Manufacturing Operations Architecture
The Foundation for Continuous Improvement in Manufacturing Operations
Oracle Manufacturing Hub – Key Messages
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Role-Based Dashboards and KPIsDeliver Performance Measures by Responsibility
• Pre-built role-specific dashboards, reports, and alerts
• Graphical views
- Trend charts- Graphs- Tables
• Embedded best-practice calculations and KPIs
• Analytic workflows to drive actions
• Drill-downs into details forroot-cause analysis
• Leverages OBIEE+
• Configurable and customizable
Are we achieving our costand productivity targets?
What is happening now?What happened last shift?
How is the machine performing?
VP of Operations
Plant Manager
Production Manager
Production Supervisor
Operator
QA Engineer
- Red-yellow-greenindicators
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Production Capacity Analysis - OEE Identify Improvement Opportunities
Overall Equipment Effectiveness Summary Analysis of Production Loss Types
Details of Causes for Each Loss Type
- VP of Operations
- Plant Manager
- Production Supervisor
For
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Production Throughput Analysis Track Production and Identify Potential Bottlenecks
• Track against targets for shift, day, week, or month
• Monitor backlogs by individual equipment
Supervisors,Line Managers
Plant Managers,VP of Manufacturing
• View throughput by product, plant, line,and equipment
• Analyze monthly trends to ensure aggregate performance
Click to Click to view alert view alert
detailsdetails
Visual cues Visual cues quickly indicate quickly indicate
production production status status
Determine Determine equipment statusequipment status
Monitor production Monitor production volumes & throughput from volumes & throughput from anywhere in the enterpriseanywhere in the enterprise
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Manufacturing Delivery PerformanceMonitor Compliance within a Demand Driven Environment
Deliver Consistent Manufacturing Service Level Information to Customer Facing Organizations
- VP of Operations
- Plant Manager
- Customer-Facing Orgs
For
Track On-TimeCompletions
• % of orders completed on-time• Average batch cycle time• Actual production to schedule
Track vs. CustomerOrder Ship Dates
• Mfg performance to customer schedule date• Mfg performance to customer promise date• Mfg performance to customer request date
ManufacturingCustomer
Facing TeamsProduction Data Customer Order Info
KPIs & Trends KPIs & Trends
Hub Dashboard
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360º View of Equipment PerformanceMaximize Performance of Your Manufacturing Assets
Understand Key Factors that Impact Production Output and Quality
- Production Supervisor
- Line Manager
- Maintenance Supervisor
For
• Equipment downtime• Mean time to failure• Effective run-time
• Pressure• Temperature• Humidity
• Quantity produced• By hour, shift, week
• Quantity rejected• Quantity scrapped• Defects by reason code
Process Parameters
Availability
Production Quality
Production Output
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Production Process Monitoring Proactively Detect and Avoid Potential WIP Problems
• Define your own unique process parameters
• Generate control charts
• Define control limits and track violations
• Trigger workflows based on violations
- Production Operators
- Quality EngineersFor
Violation
Monitor TriggerWorkflow
Equipment SPC / SQC Charts Work Queue
03/17/2008
03/14/2008
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Extensible Analytical Engine and Dashboarding Tool Build a Decision Support System Unique to Your Environment
• Accelerate deploymentand adoption
• Easily adapt dashboards andmetrics to different types of production environments & roles
• Provides a comprehensive Operational Intelligence framework
Most standard Most standard KPIs availableKPIs availableout-of-the-boxout-of-the-box
Easy to use dashboarding tool Easy to use dashboarding tool enables users to identify, select, enables users to identify, select, modify, and format relevant KPIsmodify, and format relevant KPIs
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Agenda
Introductions
Roll-out plan
Target Market : Up-sell Opportunities
Licensing Model
Early Adopter Program
Solution Overview
Positioning
Competition
Q&A
Appendix: Manufacturing Hub Screenshots
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Oracle ® Manufacturing Operations Center
Contextualize Plant Floor Data and Synchronize with ERP
Provide Real-Time Intelligence for Plant Operations
Enable Next Generation Manufacturing Operations Architecture
The Foundation for Continuous Improvement in Manufacturing Operations
Oracle Manufacturing Hub – Key Messages
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What is Next-Generation Manufacturing Operations Architecture?
“It is often more expedient to install an abstraction layer built on a plant-level data store than to reengineer the plethora of existing applications to achieve normalization. We see this approach rapidly emerging as a best practice.” -- Alison Smith, February 2008
• Built on a common abstraction layerof production / equipment data
• Leverage existing investments in plant IT infrastructure – no rip & replace
• Allows for gradual upgrade of plant systems
Next-Generation Architecture
AbstractionLayer
ERP
Distributed Plant Systems
Automation & Control
Mfg Ops CenterMfg Ops Center
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Scenario: Distributed Manufacturing Provide Autonomous Performance Management for Each Plant
• Support 24x7 mfg in a high volume environment
• Employ local hubs to capture high resolution plant floor data
• Real-time operational intelligence via local hubs
• Plus, cross-plant intelligence via global visibility layer
Global Visibility Layer (via OBIEE+)Global Visibility Layer (via OBIEE+)
Plant 1Ops Center
Plant 1Ops Center
Plant 2Ops Center
Plant 2Ops Center
Plant 3Ops Center
Plant 3Ops Center
MES MES MES
Oracle / 3rd Party ERP
Shop Floor Devices / SCADA
Shop Floor Devices / SCADA
Shop Floor Devices / SCADA
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Scenario: Outsourced Manufacturing Achieve Centralized Performance Mgmt Across Plants & Partners
• Emphasis on global coordination over local execution
• Provide visibility in a virtual manufacturing environment
• Support multiple plants in a single, central instance
• Simplify contract manufacturer integration and on-boarding
Legacy ERP Systems
Global Manufacturing Operations Center
Global Manufacturing Operations Center
MES
OutsourcedManufacturer
OutsourcedManufacturer
Shop Floor Devices / SCADA
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Implement Based on Business PrioritiesGenerate Value Regardless of Implementation Scope
Tactical OEEfor Line or Cell
Manage Plant-Wide Performance
Manage Network of Plantsor Fleet of Assets
ScopeLocal Global
Val
ue
Identify opportunities for streamlining operations
Focus on line and machine performance
Provide decision support for executives and supervisors
Move emphasis to service levels and on-time delivery
Build common manufacturing operations architecture
Move from emphasis on local execution to global coordination
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Oracle Manufacturing Operations Center
The Foundation for Continuous Improvement in Manufacturing Operations
Contextualize Plant Floor Data and
Synchronize with ERP
Contextualize Plant Floor Data and
Synchronize with ERP
Provide Real-Time Intelligence for
Plant Operations
Provide Real-Time Intelligence for
Plant Operations
Leverage Next Generation Manufacturing
Operations Architecture
Leverage Next Generation Manufacturing
Operations Architecture
• Consistent mfg information for all users
• Convert equipment data into useful business info
• Ensure rapid response to manufacturing issues
• Leverage existing plant IT infrastructure
• Enable gradual upgrade of plant systems
• Simplify IT support for your core mfg strategy
• Deliver performance metrics & trends by role
• Easily build dashboards to your unique needs
• Identify performance improvement opportunities
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Agenda
Introductions
Roll-out plan
Target Market : Up-sell Opportunities
Licensing Model
Early Adopter Program
Solution Overview
Positioning
Competition
Q&A
Appendix: Manufacturing Hub Screenshots
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Competition
Category Company• Niche
Players• Activplant
• Informance
• Incuity
• ERP Vendors
• SAP - xMII
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Differentiators Against SAP xMII
• We leverage ISA-95 as a reference model• First solution in the industry leveraging the reference as a data
model
• Complete solution not just a toolkit• SAP xMII is only a toolkit – customers have to build the content• We offer pre-built KPIs and dashboards with flexibility of a toolkit
• Data model, Data model, Data Model• SAP xMII does not have a persistent operational data store
• High cost of deployment• Each xMII deployment starts from scratch• No pre-built content
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Contacts….
AGSS
David [email protected] : Phone: 201.218.3245
Larry [email protected] Phone: 214.636.7758
Linda [email protected] Phone: 949.466.8401
Product Strategy
Amit K. [email protected]: 650 506 3693
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Key Takeaways
• Oracle Manufacturing Operations Center is now released.
• Oracle Manufacturing Operations Center is an edge solution• Distributed architecture, separate install from EBS• Sell into EBS and JDE install base• Potentially sell into SAP install base
• We do have space for early adopters
• Close more manufacturing business in Q4 and Q1,09• Makes us more competitive in greenfield accounts• Great opportunity in install base