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Business Logistics:Business Logistics:A Vital SubectA Vital Subect

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Logistics in !isto"#

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4&IntroductionChapter 1

Logistics P"inci,le 2

Logistics ;s Pe".asi.e" A**ects 7.e"# As,ect o* Business2 eac& (ustome"s

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41IntroductionChapter 1

Logistics P"inci,le 3

Logistics (ont"ibutes to (om,an#1se.enues ' "o

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4'IntroductionChapter 1

Logistics P"inci,le 4

Logistics Pla#s ?e# ole in Ma">etingSt"ateg#" Su,,o"ting St"ategies

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43IntroductionChapter 1

Logistics P"inci,le 5

Logistics Acti.ities A**ect One Anot&e"' Ot&e" unctions o* Ma">eting" =ot a Single Acti.it#

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Logistics P"inci,le 6

Logistics ul*ills P"omises Ma-e b#Ot&e" acets o* Ma">eting" P"omises to (ustome"s

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