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    Logistics ManagementLogistics ManagementOPMA 4302 /5369OPMA 4302 /5369

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    Business Logistics:Business Logistics:A Vital SubectA Vital Subect

    The supply chain issimply another way of

    saying the wholeprocess of business.

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    3IntroductionChapter 1

    Logistics in !isto"#

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    4IntroductionChapter 1

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    IntroductionChapter 1

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    11IntroductionChapter 1

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    1'IntroductionChapter 1

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    4&IntroductionChapter 1

    Logistics P"inci,le 2

    Logistics ;s Pe".asi.e" A**ects 7.e"# As,ect o* Business2 eac& (ustome"s

    2 ("eate B"an- Lo#alt#

    " Manu*actu"e"s =ee- Pa"ts ' Su,,lies" etaile"s =ee- oo-s to Sell

    " Se".ices =ee- 7ui,ment ' Su,,lies

    " =otFo"FP"o*it O"ganiations Must eac&

    (lients ' Se".ices

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    41IntroductionChapter 1

    Logistics P"inci,le 3

    Logistics (ont"ibutes to (om,an#1se.enues ' "o

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    4'IntroductionChapter 1

    Logistics P"inci,le 4

    Logistics Pla#s ?e# ole in Ma">etingSt"ateg#" Su,,o"ting St"ategies

    2 P"ice

    2 P"o-uct He.elo,ment2 Se".ice2 P"omotion

    " P"omote (ustome" Lo#alt#

    " eac& =e< Ma">ets" Segment Ma">ets" (om,etiti.e A-.antage

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    43IntroductionChapter 1

    Logistics P"inci,le 5

    Logistics Acti.ities A**ect One Anot&e"' Ot&e" unctions o* Ma">eting" =ot a Single Acti.it#

    " (ombination o* ;nteg"ate- unctions

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    Logistics P"inci,le 6

    Logistics ul*ills P"omises Ma-e b#Ot&e" acets o* Ma">eting" P"omises to (ustome"s

    2 Pe"*o"mance

    2 A.ailabilit#

    2 P"ice

    " ("eates Heman-