Media Studies

Institutions and AudiencesInstitutions and Audiences

Course requirementsCourse requirements

Creative realisation of Media Coursework

Micro deconstruction of Media Textual analysis Coursework

Macro level analysis Representation

Understanding how media institutions currently operate

Ability to explore ideas about how audiences use media

Creative realisation of Media Coursework

Micro deconstruction of Media Textual analysis Coursework

Macro level analysis Representation

Understanding how media institutions currently operate

Ability to explore ideas about how audiences use media

ExamExam

Counts for 50% of overall marks 1 compulsory question relating to

unseen extract from TV drama, shown 4 times in the exam

1 compulsory essay

Marks divided equally

Counts for 50% of overall marks 1 compulsory question relating to

unseen extract from TV drama, shown 4 times in the exam

1 compulsory essay

Marks divided equally

Exam question exampleExam question example

Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied

This question carries the equivalent of 1/4 of the AS marks

GET IT RIGHT!GET IT RIGHT!

Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied

This question carries the equivalent of 1/4 of the AS marks

GET IT RIGHT!GET IT RIGHT!

InstitutionsInstitutions

In a media context an institution is“An organisation or company that

provide media content whether for profit or other motive”

Involves the relationship between The business, The media product The audience

In a media context an institution is“An organisation or company that

provide media content whether for profit or other motive”

Involves the relationship between The business, The media product The audience

The Media TriangleThe Media Triangle

The Organisation

The Media TriangleThe Media Triangle

The OrganisationOriginator

The Media TriangleThe Media Triangle

The Organisation

The Product

Originator

The Media TriangleThe Media Triangle

The Organisation

The AudienceThe Product

Originator

The Media TriangleThe Media Triangle

The Organisation

The AudienceThe Product

£

£

Originator

Traditional viewTraditional view Single media companies

Broadcast Newspapers Recordings Publishing Film Video games Magazines

IF ONLY IT WAS THAT SIMPLE

Single media companies Broadcast Newspapers Recordings Publishing Film Video games Magazines

IF ONLY IT WAS THAT SIMPLE

The multimedia realityThe multimedia reality

Companies today are all involved in multi-media activities

Companies today are often global New media brings new

opportunities

Companies today are all involved in multi-media activities

Companies today are often global New media brings new

opportunities

News InternationalNews International

BSkyB/Fox/Astra - Broadcasting Programme making - Simpsons Sky digital subscriptions Times/Sun/Wall Street Journal -

papers

BSkyB/Fox/Astra - Broadcasting Programme making - Simpsons Sky digital subscriptions Times/Sun/Wall Street Journal -

papers

Examine in detail

The SunThe Sun

Newspaper Website Mobile phones Calendars Games via bingo

Newspaper Website Mobile phones Calendars Games via bingo

ActivityActivity

In groups, discuss to report back on the following organisations BBC Sony AOL Time Warner Virgin Media

In groups, discuss to report back on the following organisations BBC Sony AOL Time Warner Virgin Media

Report backReport back

Media Studies

Institutions and AudiencesInstitutions and Audiences