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In the news……….

Yahoo & HotJobs Deal with Newspapers

www.jigsaw.com Ordering Your Turkey Online

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November 20: Organization and Managerial Issues

Finish up marketing mix Management Issues Employee Productivity & Motivation Corporate Culture Human Resource Issues Small Business Formulas for Success Class Exercise on Employee Motivation Yahoo Discussion

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Google.com Small business success story Core source of revenue: text-based ads Not banner ads Text ads reduce download time Text ads are highly targeted/relevant Click rate on ads is high Google can charge more Examples

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What is management?

Planning Organizing Controlling A process

Planning

OrganizingControlling

Continuous

Process

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Management Process The management process is the ongoing

planning, organizing, and controlling of all sorts of activities that personnel throughout the organization are engaged in, including marketing, finance, production and operations, human resources, and so forth.

The word process suggests that these activities are continuous and never-ending.

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Management Process (Cont’d)

The management process begins with planning—the setting of goals (longer-term) and objectives (shorter-term) to strive for at each of the three primary organizational levels of the firm (corporate, divisional/strategic, and operating/functional) and with the development of activities to achieve them.

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Organizing Organizing is the grouping of

activities and the marshaling of the necessary resources (material, human, financial and informational) in order to achieve specific goals and objectives.

After the planning process has established what the firm intends to do, organizing answers the questions of how it will be done, by whom, and with which resources.

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Controlling

Controlling involves the monitoring, evaluating, and adjusting of activities to assure the successful achievement of the targeted goals.

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The Importance of Feedback

Evaluate progress Assists in goal achievement Provides information needed to make

decisions May force changes in the plan Feedback should be ongoing Contributes towards success

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Types of Organizational Structures

Bureaucratic Organic Matrix

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Organizational Charts

Spans of control Flat organizations – minimal layers Tall organizations – many layers

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Operations Management

Operations management involves the coordination of all the activities related to the production of the products and services that the organization provides to its customers.

Drives productivity and efficiency

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Productivity Productivity refers to the amount of

output that an individual worker can produce within a set period of time.

Productivity is influenced by a variety of things, including the efficiency and skills of the employees, the tools they have to work with and the training they have received, and the organization structure and management methods, including leadership and motivation, that are in place.

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The Effects of the Internet on Productivity

Reduction in costs of customer service Reduction in costs in many areas Savings in one area can be directed to

expansion elsewhere Volume of communication is becoming

unmanageable

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How can productivity be increased?

Increase employee motivation Outsource to other firms that

specialize in those areas Improve employee training

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Leadership, Motivation, and Corporate Culture

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Motivation

Motivation in a business environment refers to the drive that individuals feel to perform their assigned tasks.

Research suggests that employees are more likely to be motivated in the work they do when the firm has clearly defined goals and realistic objectives for them to strive for.

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Employee Motivation

Good leadership is key Create a culture of trust Encourage risk taking Foster ownership Goal-directed

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Theories of Motivation

Maslow’s Hierarchy of Needs Equity Theory Expectancy Theory

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Maslow’s Hierarchy of Needs

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Theories of Motivation Equity theory suggests that people are

motivated by their personal sense of equity in a situation. This means that if an individual perceives that he or she is well treated and rewarded, then that individual will complement this belief with an appropriate level of motivation and effort to perform his or her work.

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Theories of Motivation

Expectancy theory suggests that motivation is associated with how much an individual wants to achieve the objective presented and the degree to which she or he believes it can be achieved.

The message of expectancy theory is that management must be sure to make the accomplishment of the assigned tasks both important to the individual employees and achievable in their minds. Weaknesses in either one of these factors will undermine the individual’s level of motivation to complete the set tasks successfully.

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Motivation Discussion

What do you consider most important?

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The Corporate Culture

General values and behaviors considered normal in an organization

Sets the tone for ethical behavior Do you think e-business

encourages a different kind of corporate culture? Why?

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Other Issues in E-Business Management Today

Human Resource Issues Small Business Issues

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Small Business Issues Web can flatten the world, but….. More competition Effects on various industries Formula for success:

Focus on those strategies that will generate revenue the soonest

Target a market that has at least $1 billion in sales

Do you agree with this formula? Why?

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E-Business Effects on the HR Function

Compressed technology cycle Growing demand for faster and better

service Shortage of critical skills Recruiting and filling jobs needs to be

done quickly Good job prospects may have

competing offers

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Guidelines for Human Resources in E-Business

Be creative. Identify new ways to communicate. Obtain support of senior mgmt for

proposed changes. Create a team that can act quickly Use an IT system that is flexible and

scalable Monitor feedback and make changes

if necessary

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Special Human Resource Issues

Employee Internet Use

Blogs and Corporate Misinformation

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Employee Internet Use

Employers are being held responsible for employees who use the internet for illegal activities

Doe v. XYC Corp Question: Would a company rather by

sued by the potential victim of the employee’s suspected criminal conduct or by its own employee?

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Employee Blogging

What is a blog? Significant legal issues for employers Blogs used a marketing tools Employees are using blogs to post

sensitive information What can an employer do?

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Notable Recruiting Websites

Monster.com HotJobs.com CareerBuilder.com Craigslist.com Jigsaw.com

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Attracting Googlers: Raising the Bar in Hiring

Rigorous hiring process Collaborative process Candidates meet with many people Podcast Do you think grades are a good

performance indicator? Why or why not?

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Class Discussion:The Peanut Butter Manifesto

Yahoo Executive Calls for Change Yahoo shares have fallen 31% this

year Rival Google is up 20% this year