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Improve Patient Outcomesand Increase Market Share by Encouraging Adherence

                                                                                       

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In a nationwide survey* conducted by Harris Interactive, 40% of adults have admitted difficulty in swallowing their medication

Of those:

– 22% have delayed or skipped taking doses – 4% have discontinued their medication regimen

Most patients who had trouble taking pills described the sensations as:– Having something stuck in their throat (80%)– Having a bad smell and/or taste & aftertaste (48%)– Gagging due to size of pill (32%)

A study** published in the Southern Medical Journal found that more than 50% of children were unable to swallow a standard size pill or small capsule.

*Nationwide survey conducted by Harris Interactive, published in October, 2004 in USA Today Magazine.**Parental Report of Medication Acceptance Amount Youth, Southern Medical Journal, Vol 101, Number 11, November 2008

Market Needs

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When someone has difficulty swallowing a pill it is often the case that the health of that patient suffers due to a lack of adherence to their medication regimen; in turn, the brand may suffer a loss of market share.

According to market research* patients who experience pill-swallowing difficulty include those who have:

• Pill “intimidation”—hesitation caused by size or shape of pill or transition from liquid to pills • Pill anxiety—fear of choking or pill getting stuck; bad smell, taste or aftertaste of a pill• Medication phobia—fear of medicine’s impact on the body• Dysphagia—difficulty swallowing foods or liquids

(estimated to affect approx. 18 million U. S. adults)• Esophageal disorders—complications with the swallowing reflex

*Hamacher Resource Group Market Research prepared for FlavorX, October 2008

Causes for Noncompliance

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Target MarketsMillions of Americans who take medications, vitamins or supplements may have a swallowing problem. The target market of those taking solid dosage forms include:• 59% of Americans age 65 or younger who have a prescription drug expense• 91% of Americans age 65 or older who have a prescription drug expense• 150 million Americans who use dietary supplements*

Patients who may experience the most problems in swallowing pills include:• Children transitioning from oral liquid medicines to solid forms• Adults on multiple medications, supplements and vitamins• Diabetics• Cancer patients• Stroke victims• Alzheimer’s patients• Parkinson’s patients• People with pill anxiety, or fear of choking on tablets and capsules• Homeopathic consumers and patients

*Hamacher Resource Group Market Research prepared for FlavorX, October 2008

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Introducing Pill Glide

Pill Glide is a new product from FlavorX, manufacturers of FDA-approved flavoring aids for liquid medicine to help patients have a positive experience taking medicine. FlavorX is available in 35,000 chain pharmacies and 3,000 independent pharmacies and has been used in over 43 million prescriptions since 1995. Patients using FlavorX in their prescription regimen are over 90% compliant.

Pill Glide provides a solution for patients with difficulty swallowing pills and to caregivers responsible for administering pills. It is now available in 16,000 pharmacies.

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• Two great FLAVORx flavors• Sugar Free• Dye Free• No Active Ingredients• Non Allergenic

Introducing Pill GlideA NEW SOLUTION

TO A UNIVERSAL PROBLEM

Pill Glide is a lubricated flavored spray that is sprayed into the mouth coating the back of the mouth and tongue creating a lubricated surface that facilitates the swallowing of solid dosage forms of medication. It is regarded by physicians and parents as a tool to facilitate medication administration. Its characteristics include:

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January, 2011

“Pill Glide is being used successfully in the pediatric day unit at Addenbrooke’s. For some children it is making a huge difference. We have one three year old now able to take capsules. This alleviates a huge problem for the child, his family and our department. He hated taking the made up formula and this was very distressing for both the child and the family. As a department we have not had to take risks in splitting capsules. For another child who did not like liquid medications, he has now

been able to take tablets.”

Clare Clark Senior SisterAddenbrooke’s Hospital, UK

A Compliance Success Story

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• Ted Herget- Baltimore, MD– Pill Glide saved my life! As a throat cancer patient it became impossible to take any pills after my

surgery, chemotherapy, and radiation. The gagging and vomiting would leave me exhausted until I found Pill Glide. Now I spray Pill Glide into my mouth, take a glass of water and I am able to swallow up to 6 pills at the same time. It's changed my life.....I recommend it to everyone that I know that has a problem swallowing pills.

• Linda Sharp - Corcoran, CA– "I have difficulty swallowing pills and avoid taking them when possible. Before Pill Glide I would

cut my pills into little pieces to help with getting them down. Pill Glide has allowed me to simply place the pill in my hand, squirt some Pill Glide and swallow quickly and easily with water. I highly recommend this product for anyone that suffers when trying to swallow a pill.”

• Tim Burger - Allison Park, PA– “Although I do not have difficulty taking pills, using Pill Glide made taking my large vitamin tablet

very easy - this pill seems to virtually disappear without much of a conscious effort to swallow it. The taste of the product (both Orange and Peach) is very pleasant and leaves a brief but nice aftertaste. I can see where this product will be an excellent health aide to individuals that have difficulty in taking oral medications.”

• Maureen Spada - Concord, MA– “My 9 year old daughter could never swallow pills. Each time we tried, she became anxious and

upset. The very first time we tried pill glide she was able to swallow medication with no problem at all. We were delighted that it was so easy! Now, whenever she has to take a pill, we give her two spays of pill glide and she swallows medication easily, without any concern. I highly recommend pill glide to any parent whose child has difficulty taking medication.”

Testimonials

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We are committed to partnering with select pharmaceutical and nutraceutical companies to improve patient compliance.

From FLAVORx to Pill Glide, we have solutions that lead to better patient outcomes and increased market share for your brand. Please contact us today

if you are interested in exploring a mutually beneficial partnership.

info@flavorx.com(800) 884-5771

In Conclusion