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Grow PCBN
PCBN
Pacific Coast Business Networking
August 12, 2015
Outline
Review the elements of a successful networking group
Conduct a situation analysis
Identify your mission and goals
Gain visibility and promote PCBN
Follow the best networking practices
What Makes a Networking Group Successful?
The essential elements of a successful networking group:
Purpose — How will attendees benefit from attending meetings and making new contacts? Is there a "passion" that will encourage participation?
People — What common interest or need holds your community together?
Promotion — How do you reach out to new people in the area who share an interest in the networking group's purpose for meeting?
Do a Situation Analysis
Who is the Competition for networking events?
Do a Situation Analysis
What are reasons for competitors success?
Do a Situation Analysis
What are competitors’ distinctive values?
Do a Situation Analysis
What are competitors’ recruiting strategies?
Situation Analysis
What is PCBN’s distinctive value?
Situation Analysis
Why do the present members stay?
Situation Analysis
What are the reasons for turnover / defections?
Obstacles for Members Joining / Leaving
Lack of money
Lack of time
Lack of leads
Personality conflicts
Situation Analysis
What are your recruiting strategies?
Situation Analysis
What are the goals for PCBN – size, variety, etc?
Mission and Purpose
What is the purpose of PCBN?
Mission and Purpose
How will people benefit by attending your networking events?
Mission and Purpose
How will people grow their business through PCBN?
Promoting PCBN's Meetings
What are the best ways to gain visibility?
Best Networking Practices
1.- Present yourself well
2.- Don’t bombard – interact
3.- Exploit all opportunities
4.- Define the group – why it is different
5.- Be selective and diligent in attracting members
6.- Help others
7.- Develop professionally and personally