1 from clicks to cash online business models that work nic brisbourne – nmk 2007 13 june
TRANSCRIPT
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From Clicks to CashOnline Business Models that Work
Nic Brisbourne – NMK 2007 13 June
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• Scale of the opportunity
• Strategies for digital media businesses– Get bought
– Get big
• Future gazing
Agenda
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Whole industries turning on their heads
• Music first, video next
• Social networks – whole new category
• Value creation at a pace we haven’t seen before– UGC
• Mismatch of media consumption and ad spend
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Building to get bought
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Advertising
• This is the BIG ONE– Facebook
– YouTube
– MySpace
All rely on it…
• As do most of the smaller sites– Adsense
• Atomisation of content – monetise in the feed
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Microtransactions
• Habbo revenues - €51m last year
• StarDoll revenues – running 8 figures now
• Gifts on Facebook – free and paid
• Second Life – land sales
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Freemium
• WAYN
• Flickr
• Newspapers
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eCommerce
• Amazon style buying things
• Lovefilm style subscription services
• Betfair style P2P exchanges
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Future gazing
• TV – notion of channel will die, and existing distribution platforms become irrelevant
• User generated advertising– Advocacy
• Launch costs for consumer internet businesses will rise
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Conclusion
• Lots of ways to make money on the web
• Becoming increasingly important that you do– Year of monetisation for social networks
• Tension between growth and monetisation
We are only at the beginningWe are only at the beginning
