ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Skyjacker

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for Integrated Advertising, Promotion & Marketing Communications 7eClow & Baack

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Skyjacker

• Established in 1974• Family business• Manufacturer of suspension lift kits and shocks

• 4WD trucks, SUV’s and Jeeps.• Sell & distribute products internationally

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Lift Kits - Leveling Kits - Strut Kits

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ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

• Chevy / GMC

• Dodge• Ford• Honda• International

• Isuzu• Jeep• Mazda• Nissan• Toyota

Skyjackerextensive line of products

for

Skyjackerextensive line of products

for

Year models range from 1955-PresentYear models range from 1955-Present

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ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Full service agencyMarketing researchLarge format printingVinyl graphicsAll advertisements leave

print ready

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In-House Marketing Department

Lee McGuire, Director of Marketing & Operations

Skyjacker marketing team hard at work

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Channel membersAdvertisingPoint-of-purchase displaysTrade promotions

ConsumersAdvertisingConsumer promotions

Event marketing

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Integrated Marketing

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Trade Print Advertising

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Advertising in:Accessories TodayDCI Specialty Automotive PWAOff-Road IndustryPro-Pickup Magazine

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Skyjacker

DealersWarehouse Distributors

Skyjacker

DealersWarehouse Distributors

Skyjacker provides Point-of-Purchase Items for dealers

Reach traditional and non-traditional 4WD Jobbers

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support for

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Trade Point-of-Purchase Displays

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Counter/Wall Catalog Display Holder

Consumer CatalogsAuthorized Dealer Decals

Indoor & Outdoor Banners

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

MPMC Media Trade Conference Los Angeles, CA January 19-21Easter Safari Moab, UT March 29-April 24 Wheel Jamboree Nationals Bloomsburg, PA July 9-11PA Jeep Show York, PA July 17-18Carlisle Truck Nationals Carlisle, PA August 6-8Off Road Expo Pomona, CA October 8-10SEMA Las Vegas, NV November 2-5

Trade and Consumer Shows

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ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

SEMA Trade ShowLargest Automotive After-Market Trade ShowLas Vegas Convention Center30x50 display, 2-story booth with display vehicles

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Click on photo to see a video about the SEMA trade show and what Skyjacker sells.

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Consumer Target MarketMostly males ages 18-34HuntersCommercial/Industrial trucksOff-Road enthusiastsActive/Extreme sports

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ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Consumer Advertising

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Celebrity Spokesperson

Willie RobertsonDuck Dynasty

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Consumer Website Advertising

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Advertising on:

Offroad.com 4x44u.comTruckmoxie.com Truckworld.com Catalograck.com Skyjacker.com

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Consumer Television Advertising

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Advertising on:Speed ChannelSpike Trucks TVSpike Xtreme 4x4Outdoor Channel – Buck CommanderESPN2 – Stacy David’s GearzCORR Racing – Commercials – NBCA&E – Billy the Exterminator

Billy the Exterminator

Buck Commander

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Consumer TV Advertising

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TV Ads

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Consumer Print Advertising

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Advertising in:

Four Wheeler JP 4 Wheel & Off Road Off Road 4WD Sport Utility Sportsman's Gear Off Road Adventures Dusty Times Dirt SportsTrucks4x4 Builder

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Trade Shows

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John Godwin of Duck Dynasty talks about Skyjacker.

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Consumer Promotions

Cash Back Rebateon

Shock and Leveling Kits

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ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Event Advertising/Promotions

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Off-Road Driver Sponsorships

Carl Renezeder - CORR Pro-4, Pro-2Ross Hoek - CORR Pro-4, Pro-2

Scott Taylor – CORR Pro-2

Watch video

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

Event Advertising/Promotions

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Jeep SafariMoab, Utah

ClowBaack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc.

In one year sales increased 14%Continue to gain market share through

effective sales Skyjacker has opened a new market in Dubai,

which was previously untappedWon SEMA Global Media Award

Marketing Results

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Skyjacker