1DRAFT FOR DISCUSSION PURPOSES ONLY- EMC CONFIDENTIAL

Paul SwedbergSr. Technical Business ConsultantTelco Media & Entertainment

EMC today

2

EMC has Evolved as the Market has Evolved

InformationInfrastructure

2005+

InformationInfrastructure

2005+

Storage andInformation

Management

2003–2005

Storage andInformation

Management

2003–2005

StorageCompany

1991–2002

StorageCompany

1991–2002

3

EMC’s Evolution

Revenue Mix 2000

Software and Services Are Now 54% of Revenues

Software16%

Services10%

Systems74%

Revenue Mix 2005

Systems46%

$4.487B

Services17%

$1.569B

Software37%

$3.575B

4

Managed IT andCommunicationsDigital Media

EMC Focus on Telco Media and EntertainmentValue-Added

Services

Mobile Content Delivery Services

IPTV/Video on Demand

Operational Excellence

Consolidation anddata management

Network management (OSS)

Content creation

Contentmanagement

Business continuity/ disaster recovery

PC and device backup

VERTICAL AND HORIZONTAL SOLUTIONS ACROSS TME BUSINESS AREAS

Content distribution

E-mail archiving

Billing, CRM

Content management

Virtualization/Grid

Managed Services

Next-generation messagingAdvertising insertion

Broadcast TV Video Surveillance

5

The Toolkit or the EMC technology stack

6

Architecture- Illustrative

workflows: Automated, manual, design, test

Manage

ControlAccess: user, business, time Applications

ProcessexternalInternal3rd party

Render translate

Transcode Encrypt

DRM

Capture

Normalize

Manage

Future

Adaptable scalingDynamic expansion

Infrastructure and application Virtualization

Application Systems

Online Nearline Archive Remote

Backup and HA techniques

System ManagementSupport Monitoring Analysis Reporting

aggregate

Ingest

Import

Distribute

Export

Unwrap

Wrap

QCContentBuss

Servers Switches Appliances Load bal

Sin

k / to

So

urc

e / fro

m

DRAFT FOR DISCUSSION PURPOSES ONLY- EMC CONFIDENTIAL