1

Culture and Technology

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Council of Europe Values

• Sustaining participation and access in cultural life

• Supporting cultural diversity and creativity

3

Old economy

Culture An Elite Sector

New Economy

Culture Business of Everyday Life

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Three Characteristics of the New Economy:

• Vitally linked to the new technologies especially Information technologies

• Global technologies favour transversal local, regional, international management partnerships

• Creativity and Diversity vital force in New Economy

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Activities of the Project

• The Cultural Development Agency – Network

• The Cultural Portal - Network

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The Cultural Development AgencyPartners

Cultural Producers

Cultural Industries Cultural

DevelopmentAgency

Cultural Tourism

Local Municipal

StateGov’t

Cultural Institutions

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Agency Tasks:• To develop a data bank of information on

local cultural resources, industries, institutions etc.;

• To promote partnerships between cultural actors;

• To facilitate cultural exchanges, training business links;

• Training for creativity;• Training for cultural entrepreneurs;• Cultural tourism and marketing of the

locality;

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TECHNOLOGYImplement open and flexible portals using the internet to allow all cultural participants to communicate and share data, resources and connections.

CREATIVITYAllows individual

expression

The Project is designed to provide an effective interface between governments, cultural managers, public and private institutions,

cultural producers and cultural consumers.

STRATEGYPolicy (agency)

intervention

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Aggregation:Aggregation: Through the network of interconnected

portals, data aggregation occurs immediately and transparently.

Personal Influence

ManyOthers.. Activities

Cultural Agencies

HistoricalContextGeographic

Context

Policies

ArtsSector

Cultural Institutes

Publications

(CAD/Word/ Excel/pdf)

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Database Design

• The design of the interactive Cultural Exchange System will incorporate a flexible database model.

• The data model will have multiple levels of input and multiple levels of access.

• It will include standard data fields that will be common to all States and Regions, yet will allow Local Participants to create additional fields, according to their particular needs.

• It will also include a sophisticated form generation program that will allow additional data capture and surveys as the system builds.

• The system will have to be able to capture all types of mixed media. This includes graphics, pictures, audio, video and data.

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Unique Identities, Common Database

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System Design

The most unique element of the system resides in the fact that it will be designed to serve the needs of distinct cultural sectors/communities on the basis of information received from the sectors/communities concerned.

In a fast changing cultural landscape, the system is designed to remain plastic enough to evolve alongside its public.

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Cultural Actors/ Cultural

Institutions

Cultural Actors/ Cultural

Institutions

Cultural industriesCultural

businesses

Cultural industriesCultural

businesses

Local /city AuthoritiesLocal /city Authorities

Cultural Tourism/Festivals

Cultural Tourism/Festivals

Agency

Agency

PortalPortal

Cultural fundCultural fund

Sustainable Cultural Capital

Benefits•Access to data and statistics on cultural industries sector •Capacity to generate government information across broad cultural sector easily and cheaply•Capacity to use electronic platform for e-government•Capacity to target cultural funds to promote cultural employment, social cohesion and urban regeneration

Governments Private sectors

The Agency revenues streams are derived from:Partnership feeTax on value of transactionsAdvertising revenueEvent ticketing percentage of salesFestival and event organization percentage of salesHotel and travel organization percentage of costsTraining revenueData ownership revenueCultural tourism advertising revenueLocal Government direct financing as part of culture promotion policy, small business support, city image promotion;

Benefits•Access to current industry data•Promotion/marketing tool•Virtual storefront or gallery•Cultural/commercial exchange•Direct access to creative partnerships•Access to technology at low costs•Industry development forum•Training and skill development

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CREATION OF CULTURAL CAPITALCREATION OF CULTURAL CAPITAL

INTERVENTIONINTERVENTION

CULTURAL EXCHANGECULTURAL EXCHANGE

CULTURAL PRODUCTIONCULTURAL PRODUCTION

VALUE REALIZATIONVALUE REALIZATION

Cultural Value CreationCultural Value Creation

Cultural Consumption/ProductionCultural Consumption/Production

PolicyPolicy

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Conclusion