1 copyright © 2014 ebiw ebiw jewelry data analytics -- business intelligence solution from ebiw...

1Copyright © 2014 EBIW

EBIW Jewelry Data Analytics

-- Business Intelligence Solution from EBIW

EBIW LLC, Global Operation Unit

Key Challenges

Features

Mitigation of the challenges


StructureStructure

Highlights of Indian Jewelry IndustryHighlights of Indian Jewelry Industry India is one of the largest consumer of Gold in the world

Official Gold consumption is over 900 tones per year

India is World’s largest cutting & polishing industry for diamonds

Nearly 9 out of 10 diamonds sold in the world are cut & polished in India

Over 350,000 registered Jewelers

The current market size of the Indian Gem & Jewelry industry is US $25 Billion

Domestic market size is estimated at US $16 Billion

One of the fastest growing segments in the Indian economy with annual growth rate of 15%


Key Trends… Driving the growthKey Trends… Driving the growth

Growing organized retail space

Aggressive marketing & advertising

Online retailing of jewellery

Preference towards affordable jewellery

Large scale shows & exhibitions

Fashion conscious youths have shown strong appetite for branded Jewelry


Challenges… Who.. What.. How ???Challenges… Who.. What.. How ???

Key questions in Jewelers mind:

Who are my customers?

What and how are my customers buying?

How can I sell them more?

How can I do it more profitably?


ChallengesChallenges

InventoryInventory

Cannot predict fast moving items, thus sometimes face a stock out situation for such products

No real time access to data & trends thus effecting business decisions

CustomerCustomer

Capturing customers data but not transforming them into Business Intelligence to help take the right decision

Need to know the changing consumer perceptions & preferences

Building customer relationships and loyalty

Contd…


PromotionsPromotions

How to retain first time customers visiting the store and holding on to the floating customers

No scientific way of planning sales promotions and often end up spending huge sums with very low returns

How to attract customers & boost sales during low seasons

Product & DesignProduct & Design

No evaluation of customers as to which age group buys what kind of product in terms of weight, design etc. provide right product to the right people

What products or services can be offered to customers, and to prospective customers that are meaningful, relevant and distinctive enough to make them visit the shop and not competitors

How to identify and remedy problems with products or services


ChallengesChallenges

Copyright © 2014 EBIW

Introducing … Introducing …

8

EBIW Jewelry Data Analytics (EJDA) is not just technology, it is

a strategic Business Intelligence tool to support and drive

business performance, the Jewelry Data Analytics is

engineered to satisfy subject areas by width and breadth of

business ready pre-built reports and analytics


Key Features of EJDAKey Features of EJDA

• Unlock trends hidden in transaction data • Provide the right products all the time

Improve Margins With LocalizedAssortments

• Apply business intelligence to every decision• Monitor inventory levels

Reduce Stock-Outs

• Track key metrics for efficient store management• Monitor shelf availability

Improve In-store Execution

• Determine customer segments• Target promotions to enhance loyalty

Increase Wallet Share


Answers Business QuestionsAnswers Business Questions

Customer Loyalty

Events & Promotions

Marketing

Profitability

Category Performance

Sales Trends

Business Areas Covered Sample Analytics

What are the characteristics of my most loyal customers?

How do customers feel about our company and products?

Which items drive sales? Which items are frequently purchased together?

If I discount an item, what impact will it have on sales and revenue?

Which prospects should I target to convert into loyal customers? What products or offers would be most effective?

Will my inventory levels meet sales forecast? When will we run out of stock?


EJDA - More Than Just a Data ModelEJDA - More Than Just a Data Model

Enterprise wide data model for Jewelry industry Over 20 Dimensions Over 150 tables and 1,408 attributes Over 21 industry measures and KPIs

Prebuilt sample reports, Out of the box reports

Automatic data movement across the warehouse

Easily extensible and customizable


What is EJDA?What is EJDA?

EJDA is a comprehensive, retail-specific logical and physical data model

Retail-enterprise-level subject area coverage

Can serve as a retailer’s central repository for transaction-level data

Retail centric reports

Performance Management


Benefits of EJDABenefits of EJDA

Speed to ValueStandards-based, pre-built, pre-tuned data model with intelligent insight into detailed retailer and market data enabling retailers to quickly gain value

Reduced Total Cost of

Ownership

Fast, easy and predictable implementation, reduced technology & 3rd Party costs for both immediate and on-going operations by leveraging pre-built content

Best in ClassModern, topical and relevant Data Model developed using deep retail market expertise with leading Data Warehousing and Business Intelligence technology


EJDA – Combining Retail Knowledge with TechnologyEJDA – Combining Retail Knowledge with Technology

CustomerRequirements

Domain Knowledge

IndustryStandards

EJDA Design

Database Technology

BI Technology


Using EJDA to support Category StrategiesUsing EJDA to support Category StrategiesStrategy Objective Market Basket Value

Traffic Building Attracting consumers to the store, aisle, and category

Understanding purchase frequency and “driver” products within the market basket to drive traffic to the store

Transaction Building Enlarging the size of the average purchase

High volume, high share items. These items product a high basket ring. Understanding what else consumers buy allows retailers to focus on expanding the size of the basket

Profit Generating Yielding profits Understand the affinities between itemswith higher gross margin, higher turn items

Cash Generating Producing cash flow Understand affinities between frequently purchased, higher turn items

Excitement Creating Generating interest and enthusiasm among consumers

Understand product affinities to enable “solution” selling that focus on lifestyle oriented, seasonal and impulse purchasing

Image Enhancing Strengthening the view of the retailer held by the consumer

Understanding product affinities for frequently purchased, highly promoted, impulse, unique items, seasonal

Turf Defending Positioning the category strongly versus competitors

Understand product affinities for items used to draw traditional customer base


EJDA Out of the Box ReportsEJDA Out of the Box Reports

18

Reports Name Report Description

Sales Trends Composite data of a company's Annual or Monthly Sales Branch and Item wise

Trend Analysis An aspect of technical analysis of sales trend on Occasion, Income group, Age band and Branch wise to predict the future movement of a stock based on past data

Top Five Categories Showing the top five sellable product item Category wise

Top Five Items Showing the top five sellable product Item wise

Promotion Impact Examine the long-term effects of promotion on consumers brand

Event Impact Event Impact measures the economic value of an event

Planned vs Actual It shows year wise actual quantity & weight sold against planned

Costing It shows Operation cost Expense Month wise Retailer wise

Sales Index It tracks the sales year wise on weight and value

Net Profitability It shows net profit of retailer in last three year

Customer Loyalty It identifies the customer to continue to buy from a specific retailer or brand. Organizations employ loyalty programs which reward customers for repeat business

Gold Exchange It shows the weight and value of exchanged product whether the product belong to the same jeweler or other jeweler

Yearly & Qrtly Sale Comparison It shows the comparison of sales Quarterly and Yearly basis

Yearly & Monthly Sale Comparison It shows the comparison of sales Monthly and Yearly basis

Event & Promotion: Cost vs Sales It defines the effect of any Event & Promotion – Total sales done against cost incurred

Supplier Performance It shows the sales performance of products from different suppliers

Stone Wise Comparison It shows the sales comparison of different stones

Item Segment It shows item sold on MRP vs price break up (Gold price, Making Charge etc.)

Gold & Gem Wise Sales It shows the comparison sales of Stone and Gems


Sales TrendsSales Trends


Trend AnalysisTrend Analysis


Top Five CategoriesTop Five Categories


Top Five ItemsTop Five Items


Promotion ImpactPromotion Impact


Event ImpactEvent Impact


Planned vs ActualPlanned vs Actual


CostingCosting


Sales IndexSales Index



Net ProfitabilityNet Profitability

28

Customer LoyaltyCustomer Loyalty


Gold ExchangeGold Exchange


31

Yearly & Qtrly Sale ComparisonYearly & Qtrly Sale Comparison


32

Yearly & Monthly Sale ComparisonYearly & Monthly Sale Comparison


33

Event & Promotion : Cost Vs SalesEvent & Promotion : Cost Vs Sales


34

Supplier PerformanceSupplier Performance


35

Stone Wise ComparisonStone Wise Comparison


36

Item SegmentItem Segment


37

Gold & Gem Wise SalesGold & Gem Wise Sales


QuestionsQuestions


1 copyright © 2014 ebiw ebiw jewelry data analytics -- business intelligence solution from ebiw...

Documents

time customers

floating customers

prospective customers

loyal customers

ebiw ebiw llc

right products

data trends

ebiwkey trends