1 Copyright © 2011 Tata Consultancy Services Limited

Best Practices of an Adarsh

Gramfrom TCS CAIM Krushi

Samruddhi (Warud, MH)

India lives in its villages.

– Mahatma Gandhi

Mahatma Gandhi’s vision for Rural Development

• Village Industrialization

• Gram ‘Swaraj’

• Prohibition of Social

Evils

• Welfare of

women

• Cooperation and

• Harmony

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Background: Krushi Samruddhi at Warud

The Background of Small and Marginal Farmers and more than 62% below Poverty Line

Implementation Agency: Tata Consultancy ServicesDistrict: AmravatiCluster: WarudNumber of Villages: 15Number of Beneficiaries: 4983

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Program Goal

The Program objectives are as follows:

Increase in income

Organic farming

Primary processing, Quality, Marketing

Empower women

Convergence of Government programsThe Goal and objectives of the Programme were shared with all teams including Partners to ensure alignment

Programe GOAL:The overall goal of the Programme is to contribute to thedevelopment of Resilient Farming

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Problem Statement

Warud is one of the “Over Exploited” Talukas

Low Productivity

Livestock Development

Status of Woman

Farmers do not get good Prices

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Approach

• Institutional Setup

• Soil Water Conservation

• Technology Dissemination

• Market Linkage & Enterprise

• Woman Empowerment

• Positive, Community Mindset

6 Village Development Committee

Taluka Coordination Committee

Extensive Partnership across diversified areas

Focus on-Leveraging Existing Organizational Strength -Bring accountability-Coordinated Execution of plan

Institutional Setup

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Save Every Drop for Crop

In-Situ Soil and Water conservations

Reduce Crop Residue

BCI, Global GAP – For Export

Focus on:

-Improving resources,

-Reducing cost and

-Improving Quality

Resource Conservation, Technology and Value Addition

Digital Knowledge Extension

Mobile based advisory and farmer training

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Market linkage and Enterprise Setup

Build Small Rural Enterprises –

Increase Women Participation in

BusinessDal (Pulse processing) Mills, SPARC Units Rental business

Direct Sale by Growers Org.

Increased margin for the growers

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A Positive mind gives strength to fight back the adversities; to get up and get out of the challenges and rebuild …

Mind is everything … Mindset Transformation:

from “demanding subsidy” to “Self Reliance”

Positive, Harmonious Mindset Development

JeevanVidya

Mission

Mindset Transformational Change

You are the Architect of Your

Destiny…

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Increase in Ground Water Level

Irrigated land. More productivity, new crops for Rabi

Impact

Improved Soil health, Crop Quality

Use of BBF Technology resulted in increase in productivity by 20%Use of mKRISHI®, Savings in Pesticide cost

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Less Pesticide Residue – New Market

Global GAP and BCI Certification resulted in exposure to International Standards and saving of more than 20%

Increase in income

Direct Market Linkage – Farmer Negotiation Power increased

People started participation in Collective activities

Increase in HH income

Enterprises resulted in increase in HH income generated, increase in confidence of SHG

Impact

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Summary: Good Practices

The TCS Team

• Shared Common Goal

• Consortium Partnership

• Participatory approach

• Understanding of Needs

• Project Management

• Quality focus approach

• Capacity Development

• Positive, Harmonious ThinkingAssets VDC Registers, Beneficiary registers, Intervention reports, Monthly Project Reports, Business Plans, SHG Records, Farmer Diaries etc.

Make In India Awards for Excellence - 2015

TCS Field Teams

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The Model “Unit” in this Programme comprising of

VDC- Village development Commitees, SHG- Self Help Group, JLG- Joint Liability Group,PGs- Producer Groups, Upasana Kendra ,

Consortium Partnerships and Processes

could be replicated in other districts and states while incorporating the changes as per the needs of the land.

Sustainable Unit

14 Copyright © 2011 Tata Consultancy Services Limited

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