1 copyright © 2011, oracle and/or its affiliates. all ...the state of enterprise data integration...

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Accelerate your Business by optimized Data Integration

Michał Kuratczyk

principal presales consultant

EMEA Data Integration Solutions

ORACLE

PRODUCT

LOGO

Your Data Center Today Complexity and Cost is Growing Rapidly

3

4

• Increased operational costs

• Lack of agility or budget for innovation

• Decreased productivity and competitive power

4

Impact on Your Business From Dispersed, Inefficient Infrastructure Pieces

The State of Enterprise Data Integration Key Data Integration Challenges

Source: Forrester Research, Inc., Forrester TechRadar™: Enterprise Data Integration, Q1 2010, February 2010.

Exponential data volume growth for critical enterprise applications.

Integration of structured data with unstructured content and semi-structured data.

Support for real-time information

The need to ensure delivery of trusted data, not just moving garbage from point A to point B.

5

Enterprise Data Integration Essential Ingredient for Information Agility

6

BI/DW

Database

Consolidation

Modernization

Data Integration

SOA

• Consistency for major enterprise initiatives like BI, DW, & MDM

• Common technical foundation platform across data silos

• Central point for data governance, availability and controls

Strategic Value of Data Integration:

Master Data Management

Certified for

100s of

Sources

Certified for

100s of Targets

• Data at the right time

• Resilient and scalable

architecture

• Highest performance

• Fast, simple deployment

• Heterogeneous coverage

Oracle Data Integration Next Generation Solutions for the Enterprise

Oracle GoldenGate

Availability, Query Offloading, Zero Downtime and Data

Distribution

Oracle Data Integrator

Bulk Loading, Transformation, ELT Simpler, Faster, Lower

TCO

Oracle Enterprise Data Quality

Trusted Data for the Enterprise

via Data Profiling Quality

Oracle Active Data Guard

High Availability and Query Offloading for Oracle 11g+

Database

Legacy

New Application/ OS/ Database/Hardware

Distributed Systems

Replica/ Standby

Log-based, changed data

Zero Downtime Upgrade & Migration

Query Offloading, Disaster Recovery

Data Synchronization across the Enterprise

Real-time BI, Operational Reporting

ODS/Data Warehouse

Message Bus

Message Bus

Event Driven Architecture,

SOA

Oracle GoldenGate 11g Low-Impact Real-Time Data Integration & Transactional Replication

LAN/WAN

Internet

TCP/IP

Bidirectional

Capture Trail

Pump Delivery Trail

Capture: committed transactions are captured (and can be

filtered) as they occur by reading the transaction logs.

Trail: stages and queues data for routing.

Pump: distributes data for routing to target(s).

Route: data is compressed,

encrypted for routing to target(s).

Delivery: applies data with transaction

integrity, transforming the data as required.

Source

Oracle & Non-Oracle

Database(s)

Target

Oracle & Non-Oracle

Database(s)

Real-Time Replication with GoldenGate Technical overview

High Performance ELT/ETL with Data Integrator Batch-oriented data movement and transformations

Fastest E-LT Bulk/Batch performance

• Runs directly on Exadata

• Complex data transformations

• Zero reliance on mid-tier for faster data

transformations

• Linear ETL Scalability

• Fully Leverages DBFS/Infiniband, Smart

Storage, and Advanced Compression

• Fastest Real-Time Data Integration

• Change data movement

• Filtering and compression

• Decoupled architecture

• Transaction grouping & record batching

Exadata

7 TB/ hr

E T L

10

Solution

• Shared Data Services infrastructure integrated with the SOA architecture

• Provides automated batch data processing for all applications

Results

Improved data quality and

consistency with data correction,

monitoring, & audit capabilities

Saved several millions of dollars

by standardizing on a single

solution

50% performance enhancement

on batch processing

Increase Agility with Shared Data Services While Reducing Costs

Shared services layer via ODI and SOA Suite

BI systems ERP

Heterogeneous data sources

CRM

Legacy Systems

Enterprise Data Quality – Profiling Build for The Business User

12

• Interactive exploration of data

• Identify distribution and

outlying values

• Charting, metrics, drill-downs

Enterprise Data Quality – Matching Match, Merge, Standardize

Title: Mr

First: Robert

Last: Fulmar

Gender: Male

DoB: 12/05/1978

Phone: 555-120-1329

Address:

9405 Main St

Fairfax

Virginia

22030

First: Bob

Last: Fulmar

Gender: Male

Email: [email protected]

Title: Dr

First: R

Last: Fulmer

DoB: 01/01/1978


Address:

9407 Main Street

Fairfax

VA

22031-4001

• Match & Merge data from disparate sources

• Create ‘best’ record based on survivorship rules

Title: Dr

First: Robert

Last: Fulmar

Gender: Male

DoB: 12/05/1978


Phone: 555-120-1329

Address:

9407 Main St

Fairfax

VA

22031-4001

Real-Life Examples

14

DW

Solution

• Migrate OLTP database workloads onto Oracle RAC running on Red Hat Linux v5.4 using GoldenGate

• 400 databases in 5 data centers are moving onto this standard architecture

Results

• 70 database schemas migrated

onto 17 RAC clusters

• Achieve economies of scale

• Increase IT service quality & agility

• Reduce complexity and cost

• Improve scalability

Database Consolidation to Oracle RAC Upgrades and Migrations Without Downtime

OS

ERP DW CRM

OS

DB

ERP

BI

CRM

HR GoldenGate

Solution

• Replaced IBM InfoSphere DataStage, PL/SQL and Unix scripting with Oracle Data Integrator and GoldenGate

• Oracle GoldenGate feeds real-time data from CRM, Billing and other key systems to operational data store

• Oracle Data Integrator extracts from the ODS and loads near real-time data to Exadata Data Warehouse

Return on Investment • Batch window for the DW decreased

by 33 percent

• Number of reports generated from the DW has

increased by 10 times

Business Challenges • Leading GSM operator in Turkey with over 12 million subscribers

• Need for timely data for customer segmentation in the Siebel CRM

campaign management system

• Required fast query performance to support growing number of

reports

Updating Data Warehouse in Real Time Using Oracle Data Integrator and Goldengate

Billing

CRM

VAS

CDR,

Network

logs....

ODS

Exadata

OD

I

ODI OBI

Hyperion

Solution

• Migrate Electronic Notebook systems to Oracle Exadata to support increasing number of experiments coming from over 4000 users (add OGG)

Results

• 5 x increase in query response

speed while user base doubled

• 159% ROI over 3 years

• Reduced memory utilization by

40%

• Expected to realize benefits

totaling an estimated $8M

• Decreased downtime from 1

week to a weekend

Increase Performance via Migration to Exadata Without Interrupting Operations

Electronic Laboratory

Notebook (ELN) Systems

GoldenGate

Solution

• Integrate Siebel CRM call center and field operations data into Enterprise Data Warehouse

• Provide personalized offers to customers based on call reason

• Optimize field operations with up-to-date operational data

Results

• Reduced customer churn by 25%

• Decreased ongoing BI team

requests by 60%

• Cut response times for request

down to 1-2 days

Turn Data into Corporate Asset with Data-Driven Decision Making

Siebel

CRM

Call Center

Agents

Data

Warehouse Field

Technicians

GoldenGate

Results with Oracle Data Integration

Turkcell

25% reduction in churn with

timely, personalized offers in call

center DIRECTV

6X productivity gains in

manufacturing plant with real-time

data AMD

80% TCO reduction by off-loading “lookers” queries from

legacy mainframe systems Sabre Holdings

Raifeissen Bank

50% improvement in development efficiency

reducing development costs significantly China Gov.

Securities

Millions of $ savings from

shared data services

Verizon

500% performance increase & 80% decrease in unnecessary

branch visits Hyundai

Securities

Reduced ETL job run times

from 30 days to 2-3 days

40% improvement in data warehouse processing

performance and seamless ETL job migration

<Insert Picture Here>

Twitter Twitter.com/ORCLGoldenGate

Facebook “Oracle Data Integration and Oracle GoldenGate”

Linkedin Group “Oracle Data Integration”

Blog Blogs.oracle.com/dataintegration

Join the Community

Oracle.com/goto/dataintegration


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1 copyright © 2011, oracle and/or its affiliates. all ...the state of enterprise data integration...

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