1 calendar of communications activity suzanne weldon director of marketing and communications...
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![Page 1: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/1.jpg)
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Calendar of Communications Activity
Suzanne WeldonDirector of Marketing and Communications
Sponsor SummitMonday, December 10th 2001
![Page 2: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/2.jpg)
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Activity for Jan 2002
Activity Timing Who PR Media/
Point of Sale
Website Launch
Week
One
GOC
Berlitz
Media One
Photocall
Press Release
![Page 3: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/3.jpg)
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Activity for Jan 2002
Activity Timing Who PR Media/
Point of Sale
Shell
Golf Announcement
Golf
Week
Two
Shell Press Event
Photocall
Press Release
![Page 4: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/4.jpg)
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Activity for Jan 2002
Activity Timing Who PR Media/
Point of Sale
CoinCollection
Month Bank of Ireland
Shell
Toyota
TV Adv
Point of Sale
Point of Sale
![Page 5: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/5.jpg)
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Activity for Jan 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes in-store
Photography
Competition
![Page 6: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/6.jpg)
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Activity for Jan 2002Launch of Volunteer Programme
Activity Timing Who PR Media/
Point of Sale
Launch of Volunteer
Programme
31st Jan O’Briens Media EventPhotocall
Press Release
TV
Radio
Press adv
Website
Point of Sale
![Page 7: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/7.jpg)
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Activity for Feb 2002
Activity Timing Who PR Media/
Point of Sale
CoinCollection
Up to
9th Feb
Bank of Ireland
Shell
Toyota
Point of Sale
Point of Sale
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Activity for Feb 2002
Activity Timing Who PR Media/
Point of Sale
Volunteer
ProgrammeMonth O’ Briens Ongoing Ongoing
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Activity for Feb 2002Launch of School Enrichment Programme
Activity Timing Who PR Media/
Point of Sale
School
Enrichment
Programme
(Phase One)
Week
Four
GOC
An Post
Event for Education Establishment
Educational
Supplements
![Page 10: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/10.jpg)
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Activity for Feb 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes in-store
Photography
Competition
![Page 11: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/11.jpg)
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Activity for March 2002
Activity Timing Who PR Media/
Point of Sale
Volunteer
ProgrammeMonth O’Briens Ongoing Ongoing
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Activity for March 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens World’s Tallest Sandwich
Olympia Concert (tbc)
Photography
Competition
![Page 13: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/13.jpg)
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Activity for March 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Week
Four
Rehab
Other Sponsors
Photocall
Press Release
Launch of Games Lottery Ticket
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Activity for April 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising TBC O’Briens Gala Ball/Auction
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Activity for April 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Week
Two
GOC
An Post
Various Sponsors
Late Late Show
Prize Giveaway
(tickets to be purchased in An Post Outlets)
![Page 16: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/16.jpg)
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Activity for April 2002Launch of Families Programme
Activity Timing Who PR Media/
Point of Sale
Launch of Families
Programme
Week
Four
GOC
Toyota
Press Event
Photocall
Press Release
TV and Radio adv
Website
In-dealership
![Page 17: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/17.jpg)
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Activity for April 2002
Activity Timing Who PR Media/
Point of Sale
Sponsors Summit
Week Four
GOC
All Sponsors
![Page 18: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/18.jpg)
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Activity for May 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising 5th, 6th and 7th
May
Ordnance Survey
Collection Boxes
Programme Sales
Celebrity Drivers
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Activity for May 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes
![Page 20: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/20.jpg)
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Activity for May 2002
Activity Timing Who PR Media/
Point of Sale
Families
Programme
Month GOC
Toyota
TV and Radio adv
Website
In-dealership
![Page 21: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/21.jpg)
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Activity for May 2002
Activity Timing Who PR Media/
Point of Sale
Launch of National Games
SO Ire
GOC
Eircom
Press Releases
Photocall
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Activity for June 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes
![Page 23: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/23.jpg)
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Activity for June 2002
Activity Timing Who PR Media/
Point of Sale
Families Programme
Month GOC Toyota
Website
In-dealership
![Page 24: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/24.jpg)
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Activity for June 2002
Activity Timing Who PR Media/
Point of Sale
Special Olympics Ireland
19th to 23rd
SO Ire
GOC Eircom
Press Releases
TV Coverage
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Activity for July 2002
Activity Timing Who PR Media/
Point of Sale
Head of Delegation Conference
11th – 15th July
GOC Press Releases
Photocalls
![Page 26: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/26.jpg)
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Activity for July 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising TBC O’Briens Golf Classic
![Page 27: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/27.jpg)
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Activity for August 2002Launch of School Enrichment Programme
Activity Timing Who PR Media/
Point of Sale
Launch of School Enrichment Programme
(Phase Two)
Week
Four
GOC
An Post
Press Event
Photocall
Press Releases
Website
In-branch
In-school
Promotional Material
Cross Promotions
![Page 28: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/28.jpg)
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Activity for September 2002
Activity Timing Who PR Media/
Point of Sale
School Enrichment Programme
(Phase Two)
Month GOC and
An Post
Website
In-branch
In-school
Promotional Material
Cross Promotions
![Page 29: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/29.jpg)
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Activity for September 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month GOC
Kelloggs
On-pack
![Page 30: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/30.jpg)
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Activity for September 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Coin Boxes In-store
![Page 31: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/31.jpg)
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Activity for October 2002
Activity Timing Who PR Media/
Point of Sale
Schools Programme
Month GOC
An Post
Website
In-branch
In-school
Promotional Material
Cross Promotions
![Page 32: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/32.jpg)
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Activity for October 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising
Fundraising
Month
Month
GOC
Kelloggs
O’Briens
On-pack
Coin boxes
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Activity for November 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising
Launch of Special Edition
Map of Dublin
1st Nov Ordnance Survey
Late Late Show
![Page 34: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/34.jpg)
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Activity for November 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month GOC
Kelloggs
On-pack
![Page 35: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/35.jpg)
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Activity for November 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Calendars
Art Auction
Coin Boxes
![Page 36: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/36.jpg)
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Activity for December 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month GOC
Kelloggs
On-pack
![Page 37: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/37.jpg)
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Activity for December 2002
Activity Timing Who PR Media/
Point of Sale
Fundraising Month O’Briens Calendars
Coin Boxes
![Page 38: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/38.jpg)
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Activity for January 2003
Activity Timing Who PR Media/
Point of Sale
Fundraising Month GOC
Kelloggs
On-pack
![Page 39: 1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56649efa5503460f94c0c239/html5/thumbnails/39.jpg)
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Activity for January 2003Launch of Adopt an Athlete Programme
Activity Timing Who PR Media/
Point of Sale
Launch of Adopt an Athlete
Week
Three
GOC
RTE
Other Sponsors
Press Event
Photocall
Press Releases
TV
Radio adv
Website
Cross Promotions