1 c15 - march 31, 2008 business 54 - introduction to ecommerce spring 2008 c15 - march 31, 2008
TRANSCRIPT
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1C15 - March 31, 2008
Business 54 - Introduction to eCommerce
Spring 2008
C15 - March 31, 2008
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2C15 - March 31, 2008
Class Game Plan
C15 - March 31, 2008
Post-Break Class Review.
Online Payments.
Home Page Assignments.
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4C15 - March 31, 2008
Class Review
• Convenience.
• Information Gathering.
• Anonymity.
• Price Comparison-Shopping.
• Walk Away Ability.
• Broader Reach.
• Lower Selling Costs.
• Supply Chain Management
& Expansion.
• Reduced or (even Virtual)
Product inventories.
• Price Discrimination.
Buyers Sellers
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5C15 - March 31, 2008
Class Review
Business & Revenue Models
Business Models Business to Consumer. Business to Business. Business to Business to Consumer. Consumer to Business. Communities. Exchanges-Marketplaces. Governmental. Peer to Peer. Media.
Revenue Models Banner-Advertising. Subscription. Transactional. ‘Begging’-Donations. Middlemen. Taxation.
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6C15 - March 31, 2008
On-Line Payments What are Payments?
Cash.
Checks.
Credit Cards.
Debit Cards.
Smart / Gifts Cards.
Stored Value Cards.
In-kind Trades / Swaps.
Pay-Pay.
Sea Shells?
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7C15 - March 31, 2008
On-Line Payments
Payment Issues:
Security.
Authentication / fraud.
Non-Repudiation.
RMA’s / Credits.
Dealing with The “Vig”.
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9C15 - March 31, 2008
Home Page Assignments
A website selling Everything Australian (e.g., hats, wine, vacations, books).
A restaurant with a world famous Pesto Pasta sauce (Mama’s Italian Kitchen) which it wants to launch as a complimentary web business to its current existing Italian restaurant.
A MySpace knockoff called MySports.Com which will provide a portal where local sports teams can post schedules, scores, statistics, videos, pictures, etc.
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10C15 - March 31, 2008C15 - March 31, 2008
Questions……
(and maybe some) Answers