11

Buying BehaviourBuying Behaviour

2

Types of consumer behaviourTypes of consumer behaviour

Routine response behaviourRoutine response behaviour Limited decision makingLimited decision making Extensive decision makingExtensive decision making

Consumer buying decision Consumer buying decision processprocess

3

Possible influences on the Possible influences on the decision processdecision process

4

Business buying behaviourBusiness buying behaviour

5

Influences on business Influences on business buyingbuying

6

LEGOLANDLEGOLAND

7

8

9

10

11

12

13

14

15