1 babmpt 7 group d : sarah sujatha suppramaniam (1135861) jenny ho vui syn (1035545) leong shin fen...
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Using the Web for Business
AssignmentGROUP D
PRESENTS
1 BABMPT 7 Group D : Sarah Sujatha Suppramaniam (1135861) Jenny Ho Vui Syn (1035545) Leong Shin Fen (1135969)
An Evaluation On The Straits Times
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Website: www.straitstimes.com
2
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• English language national flagship newspaper in Singapore
• Established on 15 July 1945
• Consisted of coverage from world news, East Asian news, Southeast Asia news, home news, sports news and many more
• Launched as online media on 1 January 1994
• Highest readership of about 1.35 million readers.
About: The Straits Times
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Website Evaluation Methodology
• Using Research-Based Web Design & Usability Guidelines (Koyani, Bailey and Nall, 2004)
• Number of guidelines used: 13
• Levels of “Relative Importance” reviewed: 5, 4, 3, 2, 1
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Business ModelThere are nine business models on the web. They are categorized as follows:
Info-mediary Advertising
Brokerage
Merchant
Manufacturer Community Affiliate
Subscription
Utility
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Types Of Business Models In Straits Times
Promotion • Advertisements are broadcasted• Invitation to prospective Consumers• Do not believe in offering free gifts • Revenue is generated
Revenue • Require subscription• Subscribers subscribe for a stipulated timeframe• Top 30 website means generating revenue
Web Credibility• Factual information• Information on internet is more credible than traditional media• Possibility of inaccurate information• Lesser control
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Types Of Business Models In Straits Times
Advertising Model
Subscription Model
Top 30 Singapore Websites
Top 30 Worldwide Websites
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Website Benefits
Provide Useful Content
Horizontal Scrolling
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Website Benefits : Provide Useful
Content• A good web design creates customer loyalty
• Importance of efficiency and effectiveness • Precise and comprehensible
• Illustration by icons
• Concise words
• Avoid lengthy context
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The Straits Times: How It
Provide Useful Content
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• News broadcast
• Concise words with pictures
• Synopsis of news
The Straits Times: How It
Provide Useful Content
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The Business Times:
Did It Provide Useful Content
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• Lesser Picture and more words
• News are broadcasted in a concise way
• Accurate Information is presented
The Business Times:
Did It Provide Useful Content
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Website Benefits : Length of Webpage Horizontal Scrolling
• Significance in length of webpage
• Presentation in one page • Scrolling is complex
• Advantage and Disadvantage in a long web information
• Advantage in short and concise information
• Importance of horizontal scrolling
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The Straits Times and Channelnews Asia:
Feature of Horizontal Scrolling
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The Straits Times and Channelnews Asia:
Feature of Horizontal Scrolling
• Supports horizontal scrolling
• View the full content
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• Avoid Cluttered Displays
• Colour Classification on Conveying Information
• Design Forms for Users Using Assistive Technologies
Website Limitations
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• Produce some destructive effects varying from reduced user performance to decreased visual attraction
• Ignore some sections in their perceptual ground when confronted with a cluttered display
• Disadvantageous to deliver message
• Avoids “seeing through” the front layer
Avoid Cluttered Displays
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The Business Times
The Straits Times
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• Principle presentations, which can be practiced effectively
• To attract attention, illustrate similarities and differences, discrete fields
• Also affects readers’ perception of space and depth
Colour Classification on Conveying Information
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The Straits Times
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• Visual impairment: limited vision, color blindness, and blindness
• Only can utilize a web site if it is designed to be fitting with the different assistive technologies
• Can implement screen readers device in order to ensure the accessibility of users with visual impairmen
Design Forms for Users Using Assistive Technologies
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• Types of Navigation of Site Structure
• Inform Users of Long Download Time
• Distinguish Required and Optional Data entry Fields
Website Architecture
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• Hierarchical Structure
Types of Navigation of Site Structure
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• do not want to wait for a seemingly endless page to load
Inform Users of Long Download Time
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The Straits Times
Distinguish Required and Optional Data entry Fields
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• Links for Webpage
• Reduce the user’s workload
• Ensure Usable Search Result
Use and Usablity
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Use and Usablity
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Links for Webpage
• A rather cluttered webpage with almost a lot of information provided for the users.
• Users will have problem accessing the topics • Suggest replacing word links with images to ease locating the links
(Eg: The Newspaper Webpage)
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Reduce the user’s workload
• Remembering ID Log In• Important for users who needs to access the webpage daily.
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Ensure Usable Search Result
• Search Engine highlighted the key words• Provide more search results than other news's search engine• Can improve by providing clustered list on either side of the
webpage
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Thank you