1 advertising model 3/ 8/2001 이현주. 2 advertising model revenue-generating models the...
TRANSCRIPT
1
Advertising Model
3/ 8/2001이현주
2
Advertising Model
Revenue-generating models The advertising model only works
when the volume of viewer traffic is large or highly specialized
3
Generalized portal
Ex)Yahoo!, AltaVista Generic or diversified content or
services High volume traffic
Profitable advertising Diversification of site services
4
5
Personalized portal
• Customization of the interface and content
• Ex)MY.Yahoo!, My.Netscape• The profitability of this portal in based
on volume and possibly the value of information derived from user choices.
6
7
8
9
10
11
Attention/Incentive Marketing
• Pay for attention model• Ex)CyberGold
12
13
14
15
Free Model
• Give users something for free• Ex)FreeMerchant(site hosting),
BlueMountain(e-cards)
16
17
18
Bargain Discounter
• Sell goods typically at or below cost, and seek to make a profit largely through advertising
• Ex)Buy.com
19
20