Weighting – 50% coursework, 50% exam

AS Totals / 200 Per unit / 100A 160 A 80B 140 B 70C 120 C 60D 100 D 50E 80 E 40

G324 Advanced Production: Coursework

(50% of final marks)

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;

• a cover for its release as part of a digipak (CD/DVD package);

• a magazine advertisement for the digipak (CD/DVD package).

Marks:

20 = Researching and planning

40 = main task – music promo video

10 x 2 = Two ancillary tasks

20 = Evaluation

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

a website homepage for the band;

a cover for its release as part of a digipak (CD/DVD package);

a magazine advertisement for the digipak (CD/DVD package).

Should have ‘brand image’ across all products

Everyone must contribute to each product

Copyright issues on music / images – music MUST be copyright free / unsigned!!

G325Examination

(2 hours)

(50% of final marks)

Section 1AEvaluation of skills development from Foundation to Advanced Production (30 mins) (25 marks)

Section 1BEvaluation of ONE production (Advanced or Foundation) with reference to one media key concept (30 mins) (25 marks)

Section 2Contemporary Media Regulation – BBFC / ASA(1 hour) (1 hour)

Coursework element – 50% of A2

BUT … also assessed in exam – 25% of marks

SO … worth 75% of your final marks!!!!

Induction / introduction to A2 Level

Preparation for Advanced Production – research!!! By the end of term your evidence to show knowledge of the conventions of a music promo should be detailed and hit at least L3 if not L4 standard!!!

Start A2 Blog

Development of video production skills – preliminary music video task / ancillary print task – CD cover

Question 1(a) requires candidates to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this evaluation must be on skills development, and the question will require them to adapt this to one or two specific production practices.

Digital Technology Creativity Research and planning Post-production Using conventions from real media texts

In the examination, questions will be posed using one or two of these categories.

Question 1(b) requires candidates to select one production and evaluate it in relation to a media concept.

Can refer to Foundation or Advanced Production

Genre

Narrative

Representation

Audience

Media language

You’ll study contemporary media regulation

Focus on film (BBFC) and ASA (advertising)

You’ll learn about the history of regulation, current regulation practices and regulation in the future. Lots of case studies (examples) to be seen!

Marks – planning & research, production, evaluation

Group work (4 max) – who? - think carefully!

Electronic evaluation / research / planning – use blogs BUT back up as word files

Video medium – develop skills – higher standards - experiment / practice now!!!

Be creative - simple ideas can work well. Thorough planning and research – show

development / reflect, log on blog what has been done / decisions.

Poor planning - on shooting scripts / story boards

Poor on audience research / testing – do market research – THROUGHOUT!!!!

Time management – music promos = a lot of time!!

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

www.blogger.com Set up new blog – use your name + advanced production Web address should be FIRST-NAME-LAST-NAME-A2 www.kylieminoguea2.blogspot.com Make sure your display name has your name on it and advanced production. Start posting now – ‘research and planning’ = 20 marks Example blog http://www.miashawa2.blogspot.co.uk/

Look at the blog - full marks for research and planning - why?

http://www.miashawa2.blogspot.co.uk/