1 조 _ 김성경 최아영 김안나 심지영 송보비 7 조 _ 박종혁 서기진 ...
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VK Mobile. 1 조 _ 김성경 최아영 김안나 심지영 송보비 7 조 _ 박종혁 서기진 이은희 변수준 이현화. contents. Ⅰ. Situation Analysis ⅰ. market analysis ⅱ. product ⅲ. consumer analysis ⅳ. competition analysis Ⅱ. Marketing Strategy Ⅲ. Advertising Strategy ⅰ. object ⅱ. target - PowerPoint PPT PresentationTRANSCRIPT
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1 _
7 _ VK Mobile
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contents. Situation Analysis . market analysis . product . consumer analysis . competition analysis
. Marketing Strategy
. Advertising Strategy . object . target . positioning . concept . creative
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. Situation Analysis
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market analysis
2006 DMB
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market analysisSKT
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market analysisKTF
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market analysisLGT
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market analysis
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market analysis
20~30 Bar type Bar type Bar type
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product
VK-A9.9mm Bar type Simple 130 , MP3, June, T-flash, Moneta Simple & Slim Bar
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! !!
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competition analysis
(Anycall)0.89cm SK 240320130 , MP3, June VOD, MOD
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competition analysisKTFTEV-K100
0.79cm 1.8 130 .
Motorola
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->VK-A !
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. Marketing stategy
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marketing stategy
, ,
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. Advertising Strategy
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object
VK-A Bar type
VK
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target
10 ~ 20
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target
VK ,
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concept
SlimStylishSimple
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pet name
triple S
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creative
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creative Video audio
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thank you