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2014 Join Scout NightThursday, September 11th

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

Council JSN Chair: John CourielCouncil Membership Chair: Dr. Emilio Blanco

Welcome to our 2014

Join Scouting Night

District Leadership Rally

Tonight’s Purpose:

• Equip District Leadership to conduct a successful Join Scouting Night (JSN) Campaign

• Districts begin recruiting manpower to cover every public and private elementary school & ensure they are trained

• Begin securing training & Turn in locations for JSN

• Set Our 2014 JSN Goals!

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RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

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JSN Plan:

• Open ALL Public Elementary Schools, and select Private ones to invite youth and parents to join.

• Assign a Pack/Troop to every school & KEY UNIT LEADERS are asked to participate and provide support.

• Each School will have a LEAD PERSON (School Coordinator) to run the meeting.

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

JSN Purpose:

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• To enroll new Tiger Cubs, Cub Scouts, Boy Scouts,(Varsity, Venturer, Sea Scouts) and their families to join Scouting.

• To enlist new parents as leaders.

• Over the summer, organize new Scouting units to expand the reach of Scouting in our communities, during JSN.

• (We are broadening the circle)

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

Boy Scouts of America: It’s Go Time.

Key ResearchReaching the

Next Multicultural Generation

The Family Room

Voice of the Scout

Membership Data

Authenticity Gap

Conducted in 2006; 25 focus

groups with African American,

Asian, andHispanic parents and youth in Los

Angeles, Houston, Chicago, and New

York

Conducted in 2010 with

2,000 parents and boys

Conducted in spring 2013

with more than 200,000

adult members

Reviewed membership

data from previous 20 + years

Survey conducted in

summer 2013 with 1,600 influential parents

Key Takeaways

– Parents want fresh and relevant experiences for their kids, but they are not sure Scouting offers this.

– Opportunity: We have to share the value and relevance of our programs by highlighting the wide range of Scouting activities through events such as unit open houses, camp visits, etc.

– Parents expect youth organizations to do what’s right and positively impact the community. This is our strength.

– Opportunity: We have to emphasize Scouting’s unique focus on instilling positive values and encouraging community service.

Key Takeaways– More than half of parents agree that “The BSA offers

life-changing experience you can’t get anywhere else.”

– Opportunity: Scouting can leverage this commonly held belief to communicate value and relevance and to reach new members.

– Some parents love the Scouting program but don’t believe it’s for families like theirs.

– Opportunity: Demonstrate the breadth, scope, and value of the Scouting program, showing that there is something for everyone.

Scouting is not easy to join.

Opportunity: Place a greater emphasis on using BeAScout.org, updating unit pins, and responding to leads.

Percentages do not add up to 100% as respondents selected all sources that apply.

Who asked you to join Scouting?

Insight

For parents, there is not enough time.

There is only one opportunity to get

it right

Can’t get the time back once

it’s gone

Want no regrets, no guilt

Not enough time to be the best

parent or raise the best child

Therefore … It’s go time…

National theme

Strategy

Applying the strategy

BSA MissionScout Oath and Law

Evaluate

Optimize program

National strategic plan

Prepared. For Life.®

Scouting makes the most of the little time parents have to impact their children.… It’s go time.

Brand RefreshHow the brand looks, feels, and acts

Tactical Execution

Recruitment

Marketing and PRVolunteer Communication

Internal Communications

Social and Digital Media

Publications

What’s Next?

Continue to focus on Cub Scout recruiting.

Continue to focus on asking more people to join.

New Video

The 4 Keys to a Successful Join Scouting Night (JSN)

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RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

1.Principal Visit

2. Classroom Rally / Boy Talk(Staff is in compliance with Jessica Lunsford Act)

3. A Trained School Coordinator presiding at JSN

4.School Coordinators report & turn in applications and fees at District Turn In Location

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JSN Promotion

• The Council will provide all Posters, Flyers, Yard Signs, Stickers, school board endorsements, Join Night material packets at District JSN Training.

• Super Saturdays – Put up Posters and flyer distribution at high traffic locations: malls, parks, grocery stores, Home Improvement stores, etc…

• Super Sundays – Put up Posters and flyer distribution at local Houses of Worship and faith based institutions

• Utilize new videos like the one previewed tonight

• at https://vimeo.com/77659448

• and others on Scouting.org under Marketing, new videos to send to parents, and Youth to friends.

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

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RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

The 4 Keys to a Successful Join Scouting Night (JSN)

1. Principal Visit• Thank them for their time & for the work they do in creating

an environment of learning for the youth of our community• Discuss our Purpose for being there:

• To invite youth and families to join America’s number one program for character development

• Secure a date to host a Join Scouting Night Meeting on or prior to Sept. 11th

• Make sure no conflicts with other school events when scheduling JSN Night

• Arrange a date to do Boy Talks - Flyer Distribution• Ask for 2 mins. in each classroom-invite to JSN, or Lunch Rm Rally

• Permission to display Posters / Yard Signs• Request a table at Open Houses/Back to School Nights

• Prior to Sept. 11th)

• Who should we contact if we have any trouble that night, cafeteria doors, bathroom locked

• How can we help you? Service Projects?• Can Scouts raise the flag, come in uniform the day of JSN?• Bring a Thank You for Principal & “Gatekeeper”

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3. Join Scouting Night Mtg.• When you recruit your JSN School coordinators have them commit to attend training.• You should have at least 2 - 3 opportunities for them to be trained (One at Roundtable)• Distribute JSN materials at training to encourage attendance• At JSN Mtg. - Youth and their families have come out to join Scouting

• Don’t talk to much, follow the JSN Agenda• Let boys know about the fun they will have• Emphasize to parents Scouting’s impact on their child’s development while having fun• Invite parents to join along with their son• Utilize resources like “For Every 100 Boy’s” / “A Boys Eyes”.• Allow them to sign up, pay fees, (Have JSN helpers ensure apps are complete &

signed) share info on next meeting, training, Family Fun Day, resources, contact info & adjourn

• Finally have coordinators take pledge to bring Apps & fees to District Turn in Location on your scheduled night!

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

The 4 Keys to a Successful Join Scouting Night (JSN)

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4. District Turn In LocationKeep the promise to the Scouts, turn in applications so they can be registered in a timely manner, start receiving Boy’s Life, and covered by insurance•Celebrate each Coordinator/Schools arrival •Thank them for their participation and for recruiting the next crop of Eagles and future leaders in our community•Have refreshments (drinks & snacks/food) for them•Record their totals on the Tote board (It is a List of all District schools to be opened)

• Record # of Tigers, Cubs, Scouts, Adults, etc…?• Audit money, issue a receipt• Plan on following up with principal to hopefully send a reminder flyer for boys/parents that may have

missed the first JSN. If doing so, be there to sign them up and contact your JSN Chair or DE to turn in apps & fees.

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

The 4 Keys to a Successful Join Scouting Night (JSN)

2014 JSN Goals…

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Review 2013 JSN Results

District Teams set goals for 2014

Each District reports their goals for JSN

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

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What’s Next?BUILD A WINNING TEAM!

•Recruit a District JSN Chair, (if you do not have one already)

•Assign a Pack/Troop to each school & Recruit a School Coordinator for that location from unit leadership

• Ensure their attendance at District JSN Training

1.Schedule District JSN Training(s):• Secure Date & Time: August 4th, 25th or other & makeup dates)

• Secure Location and promote it!

2. Secure District turn in Location(s) & promote

3. Schedule Cub Leader Basic Training date, time, & location for new leaders recruited & promote

3. Update School Coordinators Roster (ongoing)Each School: Unit assigned, Coordinator recruited, JSN, & Rally Set

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

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Closing

John CourielCouncil Join Scouting Night

Chair

RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.

THANK YOU!&

Have a successful JSN!!!

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RegistrationFees:

$13 per Scout includes

Registration & Boy’s Life

Magazine thru Dec. 31.

$9 per Adult.