1 2012 moët & chandon survey result 2010-2012. 2 global result (all programs) 2010-2012
TRANSCRIPT
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Survey result (global) 2010-2012 (%)
- - - + ++Training contentLevel 13.4 86.6Quality 12.3 87.7Duration 0.5 2.1 22.4 74.9
Animation Welcome 2.7 6.9 90.4Pedagogy 1.1 13.4 85.5Animation 2.2 14.4 83.4
Logistic & organisationLogistic 0.5 2.7 17.6 79.1Quality 2.7 12.8 84.5
Global opinion 0.6 13.4 86
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Welcome result (all countries/years) 2010-2012 (%)
- - - + ++Training contentLevel 11.7 88.2Quality 9.2 90.7Duration 0.8 1.7 21.8 75.6
Animation Welcome 1.7 7.5 90.7Pedagogy 0.8 9.2 89.9Animation 1.7 10.9 87.4
Logistic & organisationLogistic 0.8 4.2 19.3 75.6Quality 4.2 11.7 84
Global opinion 0.8 9.2 90
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Opinion - Welcome 2010 - 2012
most important message M&CPresenter & presentation 54Improve your knowledge brand/wines 49Brand education 40 History & power of the brand 33Tasting & brand experience 21Material 13Interactive program 8Moët & food 5 Open question session 4
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Opinion - Welcome 2010 - 2012
main strength of trainingM&C = champagne of success and glamour since 1743 22 M&C = AOC to ensure the highest quality 19M&C = small family and now the largest global brand 16 Prestige & luxury 16History & heritage 15Big is best in champagne 11Process 7Every second a bottle of M&C is opened 5Best wines 4First global luxury brand dating back to king Louis 2
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Opinion - Welcome 2010 - 2012
suggestions No change 17 Time is short 10Copy of presentation/story boo/USB key 8More tasting 7Shorter 5Private space 4More interactive 3A range presentation 3Include a night experience of Moët 3More video (or update videos) 2Focus more on key selling points 1A break between segments of every 45 mn 1At an earlier time in the day 1
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Opinion - Welcome 2010 - 2012
my favorite part Tasting competitors The Moët DNA presentation The Google mapHaving both a commercial and marketing perspective The tastingsThe stories
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Opinion - Welcome 2010 - 2012
weaknessesMore time on the blending processLength of training (too detailed) Questions not thoroughly answered Quite long and not very interactiveSmall focus on specificities by line Too formal sometimes
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Opinion - Welcome 2010 - 2012
commentaryGreat informative and educational trainingThe most professional, classy and elegant presentation This should be presented to sales forces
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Welcome result (by country) (%)
Epernay 2011 - - - + ++
Training contentLevel 10.5 89.5Quality 100Duration 21.1 78.9
Animation Welcome 2.7 97.3Pedagogy 100Animation 2.7 97.3
Logistic & organisationLogistic 2.7 18.4 81.6Quality 7.9 92.1
Global opinion 2.7 97.3
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Welcome result (by country) (%)
Epernay 2010 - - - + ++
Training contentLevel 13.3 86.7Quality 20 80Duration 13.3 86.7
Animation Welcome 100Pedagogy 6.7 93.3Animation 13.3 86.7
Logistic & organisationLogistic 33.3 66.7Quality 13.3 86.7
Global opinion 100
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Welcome result (by country) (%)
USA 2011 - - - + ++
Training contentLevel 6.1 93.9Quality 10.2 89.8Duration 16.3 83.7
Animation Welcome 8.2 91.8Pedagogy 6.1 93.9Animation 2.0 10.2 79.6
Logistic & organisationLogistic 6.2 10.2 81.6Quality 10.2 4.1 85.7
Global opinion 6.1 93.9
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Welcome result (by country) (%)
Germany 2011 - - - + ++
Training contentLevel 100Quality 100Duration 100
Animation Welcome 100Pedagogy 100Animation 100
Logistic & organisationLogistic 33.3 66.6Quality 100
Global opinion 100
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Welcome result (by country) (%)
UK 2011 - - - + ++
Training contentLevel 38.5 61.5Quality 15.4 84.6Duration 7.7 15.4 61.5 15.4
Animation Welcome 15.4 30.8 53.8Pedagogy 7.7 53.8 38.5Animation 7.7 23.1 69.2
Logistic & organisationLogistic 15.4 38.5 46.1Quality 53.8 46.1
Global opinion 7.7 53.8 38.5
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Welcome result (by country) (%)
Switzerland 2012 - - - + ++
Training contentLevel 100Quality 100Duration 100
Animation Welcome 100Pedagogy 100Animation 100
Logistic & organisationLogistic 100Quality 100
Global opinion 100
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TTT result 2012 (%)
USA 2012 - - - + ++
Training contentLevel 9.1 90.9Quality 18.2 81.8Duration 9.1 27.3 63.6
Animation Welcome 9.1 9.1 81.8Pedagogy 9.1 27.3 63.6Animation 18.2 36.4 45.4
Logistic & organisationLogistic 9.1 90.9Quality 9.1 90.9
Global opinion 27.3 72.7
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TTT result 2012 (%)
Epernay 2012 - - - + ++
Training contentLevel 13.8 86.2Quality 27.6 72.4Duration 3.4 31 65.5
Animation Welcome 6.9 93.1Pedagogy 37.9 62.1Animation 31 68.9
Logistic & organisationLogistic 24.1 75.8Quality 24.1 75.8
Global opinion 27.6 72.4
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Opinion - TTT 2012
main strength of trainingPresentation & presenter 19Knowledge 13DNA 7 History 1
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Opinion – TTT 2012
my favorite part Wine credo 14Polysensorial kit 9Tasting 6Interactive 6Tools 5Working 2
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MHICONS result (DP and M&C) 2012 (%)
- - - + ++Training contentLevel 14.3 85.7Quality 7.1 92.8Duration 100
Animation Welcome 14.3 7.1 78.6Pedagogy 100Animation 100
Logistic & organisationLogistic 7.1 92.8Quality 7.1 92.8
Global opinion 21.4 78.6
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MHICONS result 2012 (%)
DP - - - + ++
Training contentLevel 14.3 85.7Quality 100Duration 100
Animation Welcome 14.3 85.7Pedagogy 100Animation 100
Logistic & organisationLogistic 14.3 85.7Quality 14.3 85.7
Global opinion 14.3 85.7
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MHICONS result 2012 (%)
M&C - - - + ++
Training contentLevel 14.3 85.7Quality 100Duration 100
Animation Welcome 14.3 14.3 71.4Pedagogy 100Animation 100
Logistic & organisationLogistic 14.3 85.7Quality 14.3 85.7
Global opinion 28.6 71.4
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Opinion – MHICONS 2012
main strength of DP¨trainingPresentation & presenter 5Richard Geoffroy 3Interaction 3 Tasting 2Transparency of process 1
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Opinion – MHICONS 2012
most important DP message Manifesto Oenothèque DNADP spiritual father of the champagneQuality
31
Opinion – MHICONS 2012
main strength of M&C¨trainingWine credo 5Presentation & presenter 4Since 1743 1
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Advanced result (DP and M&C) 2012 (%)
- - - + ++
Training contentLevel 28.6 71.4Quality 7.2 92.8Duration 7.2 28.6 64.3
Animation Welcome 100Pedagogy 100Animation 7.2 92.8
Logistic & organisationLogistic 7.2 92.8Quality 7.2 92.8
Global opinion 100
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Advanced result (DP) 2012 (%)
- - - + ++
Training contentLevel 37.5 62.5Quality 12.5 87.5Duration 12.5 37.5 50
Animation Welcome 100Pedagogy 100Animation 12.5 87.5
Logistic & organisationLogistic 12.5 87.5Quality 12.5 87.5
Global opinion 100
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Advanced result (M&C) 2012 (%)
- - - + ++
Training contentLevel 16.6 83.3Quality 100Duration 16.6 83.3
Animation Welcome 100Pedagogy 100Animation 100
Logistic & organisationLogistic 100Quality 100
Global opinion 100
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Opinion – Advanced 2012
main strength of DP¨trainingAtmosphere & animation 3Information 3Interaction 2 Tasting 2Complexity of producing 2Speech guide dinner 2
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Opinion – Advanced 2012
main strength of M&C¨trainingBig is better Tasting Innovation & tradition