1© 2011 lenovo confidential. all rights reserved. smb messaging: thinkpad edge series e430/e530...
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1© 2011 Lenovo Confidential. All rights reserved.��
SMB Messaging:
ThinkPad Edge Series
E430/E530
February, 2012. Version: 1.0
3© 2011 Lenovo Confidential. All rights reserved.��
Lenovo Brand Positioning
Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. We make the tools. You make them do.
ThinkPad Edge Brand Positioning
‘Do Machines’ for Small Business
LenovoTechnology For Those Who Do
Do Machines for large business
Do Machines for anywhere
Explore from Anywhere
Succeed with SubstanceTime is Money
Innovate with Intent
Do Machines for small business
Succeed with Style
Time is Money
Innovate with Focus
Do Machines for consumers
Inspire CreativitySimplify
Go the DistanceCaptivate & Entertain
Succeed with Style• Dependable performance in the boardroom, at the café,
or behind a desk. The sleek, progressive design turns heads and makes a lasting impression.
Time is Money• Built-in features and services drive down immediate and
long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done.
Innovate with Focus• Every tool is carefully developed with purposeful intent
to ensure an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive.
ThinkPad Edge brand positioningBRAND ARCHITECTURE
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ThinkPad Edge product position
Target audience / Product needs
Soft touch paint & Chrome Edge
ThinkPad Edge E
Durable drop-down hinge Dolby advanced audio v2
ThinkPad Edge S Lenovo Essential B & V
Traditional SMB StaffValue for moneyStable and reliable
Spill Resistant Keyboard Lenovo Enhanced Experience 3
Co
mm
erc
ial S
MB
Bu
sin
ess
In
div
idu
al
New BuyerEnergetic appearance, Strong performance, Friendly solution
SOHOFull featuredUltra mobileCustomized to business needs
SMB Senior StaffFull featuredStable & ReliableIdeal for business needsStylish
Elite SMBTop class performanceStable & ReliableStylish
Office ManagerUltra mobile Solid performanceIdeal for business solutionsProgressive design
7© 2011 Lenovo Confidential. All rights reserved.��
ThinkPad T, X, and Edge Lenovo V and B
Business Performance
Business Simplified Mainstream Value Entry UltraportableWorry-Free
UltimateWorry-Free High-
Value
$1499
$1399
$1299
$1199
$1099
$999
$899
$799
$699
$599
$499
$399
$299
SMB Leaders SMB Optimized Value Buyer On-The-Go SOHO SOHO Value
X2
T430i, T530i, X230i
Edge E330/335, E430/435, E530/535 Edge
E130/135
$729
$399
$499
Edge S430
$749
Lenovo V380, V480, V580, V585 Lenovo
B480,B480r
B580,B580r
B485,B585
$349
$549
Edge 14”, Edge 15”
$499
N-1
Powered Think & Light
Portfolio Position – Price band segment
Winner: S420
8© 2011 Lenovo Confidential. All rights reserved.��
Introducing the Edge product seriesThinkPad Edge Premium ThinkPad Edge Mainstream Lenovo B, Lenovo V Value series
Models: S430 Models: E130/E135, E330/E335, E430/E435 & E530/E535 Models:V380, V480, V580, V585, B480,B480r, B580,B580r, B485,B585
Series Positioning: Full powered laptops in an incredibly sleek form factor made for growing businesses
Series Positioning: Sophisticated personalized design with world renowned ThinkPad quality, durability and reliability. Packed with features for SMBs.
Series Positioning: Affordable and easy-to-use laptop that enhances productivity without sacrificing quality or design
What it is: •High performance laptop featuring Core i7 & Nvidia Optimus•Compact at 22mm for the 14” S430•Stylish & Durable
What it is: •Mainstream laptops that combine style & substance• Ultraportable designed for SMBs (E130/E330)•High productivity with Intel 3rd Generation Core Processor & Nvidia optimus
What it is: •Value SMB offering •Worry free laptop with SMB Security suite and One Key recovery•Easy to use & ergonomic design with AccuType keyboard
What it is not:•Workstation (recommend ThinkPad W series)•Mainstream SMB offering (recommend ThinkPad Edge series)•Value SMB offering (recommend Lenovo B or Lenovo V series)
What it is not: •Performance laptop (recommend ThinkPad Edge Premium)•Netbook (recommend IdeaPad S series)•Value SMB offering (recommend Lenovo B or Lenovo V series)
What it is not: •Performance laptop (recommend ThinkPad T/W series for enterprise & Edge Premium for SMB)•Netbook (recommend IdeaPad S series)•Mainstream high durability offering (recommend ThinkPad L series)
Series wow features: •Up to 3rd generation Core i7•Powerful 2GB Nvidia Optimus graphics•Dolby Home theater v4 along with a HD+ display for brilliant multimedia•Windows 8 ready
Series wow features: •Choice of Intel 3rd generation platform•Nvidia Optimus on E33x, E43x & E53x models•Dolby Home theater v2 •Available in multiple colors
Series wow features: •AccuTypekeyboard with individual keys for convenient and accurate rounding typing•Worry-free computing with Lenovo Security Suite
9© 2011 Lenovo Confidential. All rights reserved.��
ThinkPad Edge E530
Product Price
E530 starts at $499E535 starts at $449
Ultraportable
performanceValue
S430
E530/E535E430/E435
E130/E135E330/E335
Essential B & V Series
Progressive Professional Design New multiple soft touch paint color options and brushed aluminum finish to complement the
chrome accents and a 35mm slim body
KEY SPECS Up to 3nd gen Intel® Core™ i7 processor (E530) 15.0” HD & 15.0” HD+ Antiglare Optional NVIDIA® GeForce graphics Up to 16GB DDR3 1600MHz memory, up to 1TB HDD > 8 hrs Battery Life (with Battery Safeguard Hardware Authentication) Integrated DVD reader/writer Integrated Bluetooth 4.0 combination with WLAN. WWAN optional VGA, HDMI 1.4, 3 USB 3.0, 1 USB 2.0 with powered “always on” feature , RJ45, 4-in-1 cardreader
Selling points
Beyond Mainstream computing Up to 3rd Gen Intel i7 coupled with Nvidia discrete graphics and up to 16GB DDR3 ram, the E530
offer unprecedented performance at this price
Full Featured for your growing business Robust, durable, comes with cloud storage and Lenovo Small Business Solutions
The ThinkPad Edge E530 redefines the mainstream SMB PC category by bringing a new level of productivity features, ThinkPad reliability and personalized design for the growing business
Positioning statement
10© 2011 Lenovo Confidential. All rights reserved.��
ThinkPad Edge E430
Progressive Professional Design New multiple soft touch paint color options and brushed aluminum finish to complement the
chrome accents and a 33mm thin body
KEY SPECS Up to 3nd gen Intel® Core™ i7 processor (E430) 14.0” HD AntiGlare Optional NVIDIA® GeForce® graphics Up to 16GB DDR3 1600MHz memory, up to 1TB HDD > 8 hrs Battery Life (with Battery Safeguard Hardware Authentication) Integrated DVD reader/writer Integrated Bluetooth 4.0 combination with WLAN. WWAN optional VGA, HDMI 1.4, 3 USB 3.0, 1 USB 2.0 with powered “always on” feature , RJ45, 4-in-1 cardreader
Selling points
Beyond Mainstream computing Up to 3rd Gen Intel i7 coupled with Nvidia/AMD discrete graphics and up to 16GB DDR3 ram, the
E430 offer unprecedented performance at this price
The ThinkPad Edge E430 redefines the mainstream SMB PC category by bringing a new level of productivity features, ThinkPad reliability and personalized design for the growing business
Positioning statement
Product Price
E430 starts at $499E435 starts at $449
Ultraportable
PerformanceValue
S430
E530/E535E430/E435
E130/E135E330/E335
Essential B & V Series
Full Featured for your growing business Robust, durable, comes with cloud storage and Lenovo Small Business Solutions
11© 2011 Lenovo Confidential. All rights reserved.��
I need a laptop that would enhance my firms productivity
• The ThinkPad Edge E430/E530 is a serious performance laptop with configuration up to Intel 3rd gen core i7 processor
• Optional nVidia GeForce with Optimus provide lifelike graphic performance
I don’t have dedicated IT staff to recover from data loss
• With Lenovo Solution Center, you have system hardware status, backups and security at your fingertips. Incase of a operating system crash, you can recover your entire system in one click!
• Get the highest level of protection with complete ThinkPad protection, Onsite next business day upgrade and 3 year warranty extension
I need a portable solution that would last the entire day on the
road
• ThinkPad Edge E430/E530 laptops come with Spill Resistant Keyboard, Durable Drop Down Hinges and Active Protection System to keep your notebook running far beyond other competitive offerings
• 8+ hours of battery life lets you focus on your next meeting rather than the next power outlet
Edge Mainstream Series (E530 & E430)
CONSUMER NEEDI want a PC that gives me performance, and is durable enough to endure wear and tear, with minimum upkeep. All this at a reasonable price
COMMON USESPerformance on the go, reliable and affordable
WHO IS THIS PRODUCT FOR AND WHY?
PAIN POINTS & SOLUTIONS
12© 2011 Lenovo Confidential. All rights reserved.��12© 2011 Lenovo Confidential. All rights reserved.��