1. 2 promotion & advertising mitzi vanvoorhis daa northwest
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Promotion&
Advertising
Mitzi VanVoorhisDAA Northwest
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Promotional Event Branding
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Why is Brand important to yourevent?• What it is not• What it is• Gut feeling• Reputation
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Promotional Event Branding
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Brand Personality• Your event as a
human• Personality traits
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Promotional Event Branding
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What | How | Why• Almost all companies
communicate WHAT in their marketing
• Some communicate HOW• Few communicate WHY
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Promotional Event Branding
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The Cause• Emotional decision-making• Happens in the center of the
brain – the thalamus• Rational thinking• Happens in the less-protected
outside areas of the brain – the neocortex
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Promotional Event Branding
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Promotional Event Branding
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Feeling & Instinct• WHAT is neocortex• Easy, factual
• WHY is thalamus• Complex• Use it strategically in event
branding to create evangelists
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Promotional Event Branding
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Promotional Event Branding
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Promotional Event Branding
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The Self Workshop• Tyler Borders Consulting• Traits• Cause
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Promotional Event Branding
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Taking your event to themarketplace• Tell a clear story• Identify WHO (traits)• Identify WHY (cause)
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Promotional Event Branding
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Additional Information• Tyler Borders Consulting – www.tylerborders.com• Simon Sinek – “Start With Why” – Portfolio/Penguin books• TED talk: https://www.youtube.com/watch?v=sioZd3Axm
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