1

2

• Pentagon Channel

– Promo spots

– Game show

– Grill Sergeants

– News interviews

• Armed Forces Network

– Director’s video spots

– Kay’s Kitchen

Partnerships

DoD/PentagonDoD/Pentagon

3

• TRICARE: It’s Your Choice, Make It Healthy─ The top two military benefits—commissaries and medical

(TRICARE)— have partnered to get consumers thinking about making healthy food choices to improve health and control their weight.

─ Commissaries and industry are encouraged to work closely with local nutrition, health and wellness, and fitness personnel for commissary “nutritional tours” and events.

─ “Healthy Choices for Life” is a DoD driven TRICARE initiative aimed in part at curbing the growing trends of obesity among military families.

─ DeCA’s tie-in under the weight management portion features an “It’s Your Choice, Make it Healthy” theme.

Partnerships

4

• Military OneSource– Whether its help with child care, personal finances, emotional

support during deployments, or relocation information, etc., Military OneSource is there for military personnel and their families... 24/7/365 days a year!

– Interactive Web site includes locators for education, child and elder care, online articles, referrals to military and community resources

– Face-to-face counseling sessions, couples concerns, work/life balance, grief and loss, adjustment to deployment, stress management, and parenting.

– Military OneSource is provided by the DoD at no cost to active duty, Guard and Reserve and their families.

Partnerships

5

• DoD funded− Provides Service personnel and their families the opportunity

to learn more about mental health and alcohol use

− Anonymous self-assessments offered online, via phone and installation special events

− Individual assessment of symptoms and access to assistance before a problem becomes serious

− Helps military families embrace healthier lifestyle

− Highlights the relationship between physical and psychological health

• Joint initiative launched in May—Mental Health Month – More than 200 commissaries worldwide

• Free eco-friendly grocery bags and refrigerator magnets—September 2008

• “Good for your body, good for your mind, good for your wallet!”

• Promoting use of commissary & online and telephone screenings of the MHSAP

Mental Health Self-Assessment Program (MHSAP)

6

• Consumer Awareness Team

• American Logistics Association –

trade organization

• Specialize in commissary outreach

• Commissary Awareness Month

• Shopping sprees

• Coupons

PartnershipsMilitary Resale IndustryMilitary Resale Industry

7

• Mailers

– AAFES weekly tabloids • Ads

– Radio

– Catalogs

• Still Serving

Partnerships

Military ExchangesMilitary Exchanges

8

• Trade

– E&C News

– Military Retailer

– ALA’s Executive Briefing

• DoD / Military

– Military News Services

– Installation papers

• Civilian

– Army Times publications

– Federal Times

– Government Executive

Partnerships

News MediaNews Media

9