1. 2 introducing design flanders johan valcke 3 design flanders gives young talent the chance to...
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Introducing Design Flanders
Johan Valcke
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3 Design Flanders gives young talent the chance to grow
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I. Objectives
1. To promote
• design as added value for economy• designers in Flanders and abroad• design as management instrument for companies
2. … because
• Design Flanders is a VLAO-unit (VLAO=Flanders Enterprise)• Under the authority of the Flemish Minister of Economy• Synergy with Flanders Enterprise Account Managers• More information on www.vlao.be
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II. Target groups
1. Designers
• Industrial design• Graphic design• Multimedia (webdesign)• Ceramics, jewelry, accessories, glass, textile,
furniture
2. Design and product companies
3. Public at large
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III. How to achieve the objectives
Talent scouting
• Twice a year
• Spring selections• Autumn selections
• By a professional jury
• Advantages for selected designers :
• Subsidised for exhibitions, fairs and promotional initiatives• Written about in Kwintessens,…• Given advise: economic• Put on show in exhibitions and fairs• E-zine Ossenbloedrood• Member of the Belgian Design Club
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Exhibitions
• In the Design Flanders Gallery : 6 exhibitions a year
• Kanselarijstraat 19, 1000 Brussels, Belgium
• Near the Central Station and the Saint-Michaels cathedral
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Tentoonstellingen
• In de Design Vlaanderen Galerie : 6 per jaar
• Kanselarijstraat 19, 1000 Brussel
• Nabij Centraal Station en de Sint-Michielskathedraal
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Design Flanders Gallery
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Design Flanders Gallery
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Design Flanders Gallery
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12 Expo BetterFood, 2007
Design Flanders Gallery: some images
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13 Expo BetterFood, 2007
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Henry van deVelde Awards& Labels 2007
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15 Henry van de Velde Awards & Labels 2007
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16 Henry van de Velde Awards & Labels 2007
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Ad hoc exhibitions
• On other locations than the Design Flanders Gallery
• In Belgium • Designbiënnale Luik, 26/9 – 19/10• Betterfood, Flemish Parliament & Horeca Expo, November 2008• Henry van de Velde Awards & Labels 2008, Flemish Parliament,
14/1 – 1/3/2008
• Abroad• Je suis dada | Between dream and reality, Turino, World Design
Capital 2008, 6-13/11/2008• La Belgique des autres, Saint-Etienne, 15-30/11/2008• Je suis dada…, Vienna, September-October 2009
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- HENRY VAN DE VELDE AWARDS 2007 -
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• The winners of the Henry van de Velde Awards receive
• The trophy (David Huycke)
• The certificate (Brody Neuenschwander)
• € 5.000,00
Henry van de Velde Awards
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20Trophy Henry van de Velde Award by David Huycke
Henry van de Velde Awards
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21 Certificate by Brody Neuenschwander
Henry van de Velde Awards
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22HTS – Nedda El-Asmar voor Hermès
Henry van de Velde Awards
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23Linde Hermans – Bonne Bavette for Rode SchoentjesPhoto Tijs Hermans
Henry van de Velde Awards – Young Talent
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24Durlet – MVSLoungeChair by Maarten Van Severen
Henry van de Velde Awards - Company
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25Anita Evenepoel – Necklace & Bracelet
Henry van de Velde Awards - Career
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- HENRY VAN DE VELDE LABELS 2007 -
Henry van de Velde Labels
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• The winners of the Henry van de Velde Label receive:
• A quality label that they are allowed to use in all their communication tools
• An exposition in the Lokettenzaal, the exposition room of the Flemish Government and an expo at Sfeer, Flanders Expo, Ghent
• The HVDV Award Public 2008 will be chosen out of the HVDV Labels 2008. The Award equals € 2.500,00.
Henry van de Velde Labels
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Fairs
• In Belgium • Interieur 2008, Kortrijk, 17/10 – 26/10 2008 • Cocoon, Brussels, 15/11 – 23/11 2008• Sfeer 2009, Ghent, 14/3 – 22/3 2009
• Abroad • Biennale Internationale de Saint-Etienne, 15-
30/11/2008• International Furniture Fair, Zona Tortona, Milano,
2009
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Fairs
Interieur 2008, Kortrijk
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Fairs
Sfeer, Flanders Expo, Ghent
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Fairs
ABC Design, Milano 2008
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Subsidies
• Purpose
• To support projects for design promotion
• Strictly for
• Selected designers
• Organizations working with selected designers
• Companies working with selected designers
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Website
www.designvlaanderen.be
www.designflanders.be
In the fall 2008, we will launch our new website on the same adress.
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Kwintessens
Kwintessens
• Three-monthly magazine
• In Dutch and in English
• Each issue is designed by different graphic designer
• Special issues on design and fashion in Flanders (in collaboration with FFI)
• Only available by subscription
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Kwintessens
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Ossenbloedrood
• Weekly e-zine
• News on Design Flanders’ activities, activities organised by partners and interesting facts on design
• For members of the Belgian Design Club• Selected designers• Design companies
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Studies
• 2003• Benchmark of EU Design Centres Study• A study on the impact of design implementation on business
performance in Flanders
• 2006• Design in figures• Beauty and design• A study on the impact of design implementation on business
performance in Flanders
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Workshops
• Design Management• Design implementation in producing companies
• consumer goods • investment goods
• Design makes the difference : success stories• 360 companies in 12 workshops and 5 road shows• 60% implements design• 30% considers implementation• Networking• Publications: Proceedings and Design geeft voorsprong• 28/10 WS Design maakt het verschil - Futurotextiel
• ECO-Design tool with OVAM • Ovam=Public Waste Agency for Flanders• For designers• Ecolizer
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Workshops
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Advice
• In cooperation with and with the support of Flanders Enterprise (VLAO) Accounts Managers
• Economic• Designers• Companies• Public at large
• Mediation between• Companies and designers• Distributors and designers
• Contracts• In cooperation with Design Center Antwerp
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Documentation centre
• Files of designers and companies
• Multimedia library• Flying library: leaflets, cuttings, press releases, etc.• Visual documentation: pictures, slides, videos, cd-roms, etc.• Books on contemporary design• Magazines on contemporary design
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Belgian Design ForumWho?
• Companies and designers
What?
• New strategie towards companies
• Focus on good design and a high-quality design management
• Network reinforcing and well thought activities
• 9 godfathers – core group
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Belgian Design Forum
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Belgian Design ForumHigher missionDesign makes happy: it pleasures everybody
Masters in Creativity creative, ethical and durable entrepeneurship
Sharing, no copy
ActivitiesA strong program on design and design management
• Juridical topics, protection, contracts• Top design studios, new designtrends• Company visits• Governemental funding and loans, financing
banks
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Belgian Design Forum
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Belgian Design Forum
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Belgian Design Forum
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International cooperations
International cooperations
• ICSID• BEDA (Johan Valcke is board member)• WCC Europe (Bie Luyssaert is board member)• Korean Institute for Design Promotion• the Design Management Institute• Icograda
• Flanders Fashion Institute• Flanders Investment and Trade• Toerisme Vlaanderen
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European projects
Concreas www.designvlaanderen.be/concreas
Entrepeneurship in the creative sectors
Composites-on-tour 2 www.designvlaanderen.be/composites-on-tour-2
To show the possibilities of composite materials to designers
ADMIRE www.designmanagementeurope.com
Define, compare and study design management
SEE-design www.seedesign.org
Design centra exchange experiences on how design can be supported
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Design Flanders likes to thank you for your interest.
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