1. 2 3 your presenters: david strom penny c. sansevieri bob baker
TRANSCRIPT
![Page 1: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/1.jpg)
1
![Page 2: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/2.jpg)
2
![Page 3: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/3.jpg)
3
Your Presenters:
David StromPenny C.
SansevieriBob Baker
![Page 4: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/4.jpg)
4
Our goals for today
•Understand how social networks and blogs can work together to sell more books•How to get started using these tools and what you can do yourself•How to create conversations with your readers•Why you should think about podcastsand videos, too!
![Page 5: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/5.jpg)
5
We assume you already know how
to:•Get your own domain for you and your books•Put together a basic Web page to promote yourself•Setup a blog using Wordpress etc.•Setup an email address and list server•How to use a browser & email software
![Page 6: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/6.jpg)
![Page 7: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/7.jpg)
![Page 8: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/8.jpg)
![Page 9: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/9.jpg)
![Page 10: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/10.jpg)
![Page 11: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/11.jpg)
Get exposure on other people's blogs
& podcasts
![Page 12: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/12.jpg)
There are thousands of specialized blogs &
podcasts where you can get exposure
![Page 13: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/13.jpg)
Search for targetedblogs using:
Technorati.comBlogSearch.google.
comIceRocket.com
![Page 14: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/14.jpg)
![Page 15: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/15.jpg)
Search for targeted podcasts using:
iTunesPodcastDirectory.co
mPodcast.net
![Page 16: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/16.jpg)
16
![Page 17: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/17.jpg)
The art of leaving commentson other people’s blogs &
podcasts
![Page 18: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/18.jpg)
![Page 19: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/19.jpg)
![Page 20: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/20.jpg)
![Page 21: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/21.jpg)
![Page 22: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/22.jpg)
22
![Page 23: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/23.jpg)
![Page 24: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/24.jpg)
![Page 25: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/25.jpg)
25
![Page 26: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/26.jpg)
![Page 27: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/27.jpg)
![Page 28: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/28.jpg)
![Page 29: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/29.jpg)
29
![Page 30: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/30.jpg)
![Page 31: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/31.jpg)
![Page 32: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/32.jpg)
![Page 33: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/33.jpg)
33
![Page 34: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/34.jpg)
![Page 35: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/35.jpg)
35
![Page 36: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/36.jpg)
36
Do you Twitter? Do you Twitter? Twitter is a powerful
micro-blogging platform
Twitter is the new email: let people know what you’re doing
Use Twitter as a promotional tool
![Page 37: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/37.jpg)
37
![Page 38: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/38.jpg)
38
How to Use TwitterHow to Use Twitter
Teach stuff.Showcase your book.Widen your network.
Keep the buzz going whenyou’re on the move.
Market yourself.
![Page 39: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/39.jpg)
39
How Not to Use How Not to Use TwitterTwitter
Think before you Tweet
Please don’t tell me whenyou’re washing your cat
![Page 40: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/40.jpg)
40
![Page 41: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/41.jpg)
41
`̀
![Page 42: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/42.jpg)
42
The New Rules of The New Rules of Press Release Press Release
WritingWritingHyperlinks are key:links to your site are crucial
Keywords are a must: stay away from “root” keywords. Instead, find keywords that are important to your
reader/consumerWrite releases often.
Don’t wait for a big event.
![Page 43: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/43.jpg)
43
The Golden RuleThe Golden Ruleof Press Releasesof Press ReleasesPress releases are a way of communicating with your
reader/consumer, NOT the media. Marketing is a conversation:
once your marketing stops, sodoes your conversation.
Conversations evaporate.
![Page 44: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/44.jpg)
44
The Art of KeywordsThe Art of Keywordsin Your Releasein Your Release
Use words that will appeal to your consumer.
Use these words in the headline and first 50 words of your release.
Keep your release to no morethan 600 words.
Have 1, possibly 2 links back to your site.Use keywords for hyperlinking.
![Page 45: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/45.jpg)
![Page 46: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/46.jpg)
![Page 47: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/47.jpg)
47
![Page 48: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/48.jpg)
48
![Page 49: 1. 2 3 Your Presenters: David Strom Penny C. Sansevieri Bob Baker](https://reader034.vdocuments.mx/reader034/viewer/2022051316/56649e355503460f94b23f33/html5/thumbnails/49.jpg)
49
Questions?David Strom, [email protected],(310) 857-6867, strominator.com
Penny C. Sansevieri, (858) 560-0121
Bob Baker, [email protected](314) 963-5296, fulltimeauthor.com