090703 fpr credential
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Indonesia's leading Public Relations consultant. Think Indonesia? Think Fortune PR.TRANSCRIPT
Fortune PR,Your PR consultant in Indonesia
vision
• Improving the quality of life by adding value through impactful communications
Fortune PR..
…is among the first PR consultant with experience and expertise in:– Energy and infrastructure– Food and beverage– Hospitality and tourism– Banking and finance– Consumer, healthcare and beauty– Technology, IT and
telecommunications
Experience in banking and finance industry• Bank BNI
– IPO Communications
• Bank Indonesia– Crisis Management
• BII– Crisis Management
• Bank BRI– IPO Communications
• Bank Bukopin– Pre-IPO Communications
• Fortis – Marketing Communications
• Insight Investment– Marketing Communications
• TAMF/PPATK– Anti-money-laundering campaign
• Others:– Bank Mandiri– Bank Niaga– Bank Muamalat
Case study: BRI – brief & result
IPO objective•To privatize Bank Rakyat Indonesia (BRI) through listing in and placement of 35% of its capital at both Jakarta and Surabaya Stock Exchanges.
Communications objective:•To enhance the image of the company•To obtain positive feedback from potential investors and support from its stakeholders. •To prepare the employees on the upcoming IPO and provide understanding to them as well as the general public, while considering the socio-political aspects surrounding the IPO.
Result•All communications objectives were successfully met •On the last day of offering, the tally was 14 times oversubscribed in both international and national markets. •The price of the shares on the listing day was shot up to 137% of the nominal.•The exercise was efficient with ratio of communication expenses to sales of 1.04%.
Print ad
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Go public information kits
Banners
Giant banner
Vertical banner
Horizontal Banner
Call center
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News release
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Listing Day - IPO
Consulting services
•Make competition irrelevant*
Blue Ocean
Strategy
•Build your brand equity
Brand consultin
g*working together with Blue Ocean Strategy Indonesia office
blue ocean strategy
Brand strategy development
Case understanding
Market, industry and stakeholders analysis
Company, & product analysis
Brand straetgy communications straegy
Comarchitecture
Complanning
Internal com
External com
Monitor-ing
Track and adjust
restructureNon-stop
improvement
Emotional bonding
trust
360 degree
PR Services... offering a full range of PR services
Corporate PR
Marketing PR
Brand Engineerin
g
Litigation PR
Social Marketing
Policy Advocacy
and Lobbying
Media Monitoring & Social
Networks Analysis
Crisis Management
crisis management manual
conduct crisis management
workshop
apply crisis communications strategies
Minimize damage to reputation, building good reputation in crisis
Marketing SolutionBuild market recognition, gain profit and increase market shares.
Market Education
Launching Solution
Exhibition Support
Digital com
Brand activation
Social Marketing
With Fortune Indonesia, Fortune PR’s success in social marketing campaigns was acknowledged internationally. “Aku Anak Sekolah” campaign that was conducted during financial crisis in 1997-1998 was acknowledged as the most successful education campaign by the World Bank.
In addition, Fortune PR also develops community development program for its clients to gain social license to operate.
Executive training
Strengthen internal capability in building publicity
•Fortune PR•Print editor•Electronic journalist
Speakers:
Media relations• Media visit• Media workshop
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Writing contest
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Column writingIf you’re the expert, act as one!
Policy
Having a desirable relationship with journalists and experts, Fortune PR advocates policy makers to develop policies that would create values for all stakeholders involved.
Fortune PR also works with various executive and legislative councils to develop understanding and good relationships on business sectors and various associations in Indonesia.
Digital communications*
*working together with Microsoft
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The MSN Package
The package will include :1. MSN homepage – Showcase
Expandable Video 2. Hotmail – Skyscrapper
Expandable Video3. Windows Live Messenger –
Being in the middle of audience conversation
All including production – No need to worry about how to develop the campaign materials, all already been taken care of….
1. Homepage Showcase Expandable Video
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• TVC plays automatically mouse is over the showcase
• Guaranteed Impressions 200,000
• Interactive
2. Hotmail Skyscrapper Expandable Video
• Inside people’s email
• Targeted to subscribers over 18 years old – no wastage
• No Cluttered – single advertisement at one time
• TVC automatically play when mouse over
• Will deliver 600,000 impressions
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3. Windows Live Messenger Video
Windows Live Messenger :
• Right in the audience’s conversation
• TVC plays automatically when mouse over
• Will deliver 600,000 impressions
• In the buddy list where users see who’s online
• Targeted to users above 18 years old
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4. Email Blast
• Right in audience’s inbox
• Targeted – User opt-in (non spam)
• Exclusive – Your message has no competition
• Big space for information, delivering campaign’s message etc.
• Can be re-directed to the website
• Can be forwarded by users
Fortune galaxy
international alliances
The WorldCom Groupwww.worldcomgroup.com
Corporate Communications America (61 cities) Australia (6 cities) Europe (15 countries) Asia (9 countries) South Africa
Citigate Dewe Rogersonwww.citigatedr.co.uk
Financial & Investor Relations London New York Tokyo Hong Kong Beijing Shanghai Singapore
Clients Food & Beverage:
McDonald’s, Café Wien, TGI Friday’s
Aircraft & Airlines: Boeing, Garuda Indonesia
IT & Electronics: Compaq, GE, Microsoft, Unisys, Pioneer, Blaupunkt, Trend Micro, D-Link, RTM
Telecommunications: Telstra, Omnes, Motorola, Fleetcom, France Telecom, PT Telkom, NEC, Indosat, AT&T, Nortel, Alcatel, Samsung, Excelcom, O2, Fren
Oil & Mining: Caltex Indonesia, Newmont Minahasa, Newmont Nusa Tenggara, Bakrie Brothers, Enercorp
Hotel & Tourism: The Dharmawangsa, Hotel Indonesia International, Bali Beach Hotel, Indonesia Culture & Tourism Agency
Clients Banks & Financial:
Bank BNI, Bank Indonesia, BII, JSX, Artha Securities, Bank BRI, Fortis Investments, Insight Investments, TAMF, Bank Bukopin
Chemical and Cosmetic: Zeneca, Roche, Ristra Group, Mega Pro
Government: BKPM, PON, DikNas
Institutions: Alumni ITB, FT UI, Wallstreet, SKD ITB
Trade Representation: BPEN, Mauritius Offshore Business Activities Authority, Hongkong
Trade Development Council, Korean Trade Council
Power Generation: Electricite De France, British Gas, GE Turbine, PLN, World Energy Council (KNI-WEC)
Clients Automobile:
BMW, Mercedes Benz, Subaru, Kanzen
Construction & Engineering: Cemex, Krakatau Steel, Gema Graha Sarana
Print & Electronic Media: TVSN, International Herald Tribune, International Press Services (UK), IKAPI, Kompas
Services: Hanafiah Ponggawa Bangun & Associates, Hewitt Associstes, BEJ, JDC, PPATK
Consumer Products: Trebor, Frisian Flag, Clorox, Nabisco, Nestle, Marlboro, Lucky Strike, Heinz ABC, P&G, Mustika Ratu, Djarum
Retail: Matahari, Tarra Mega Store, Calvin Klein, GoldQuest, Lippo Supermal Karawaci
President Director
Miranty has led successful local, national and international campaigns. She has established national and international credibility as a leader in communications campaigns.
Miranty Abidin
Managing Director
With economic and education background, Indira has built wide national and international networks, a proof that she’s an advantageous PR consultant. Indira is also Fortune Indonesia’s Corporate Secretary and a lecturer in various universities.
Indira Abidin
Thank you
Your FPR contact:Indira [email protected]