0900 social antony young
DESCRIPTION
TRANSCRIPT
OMMA Social
IS SOCIAL MEDIA IN A BUBBLE?
Russian financial institutions Facebook valuation as high as 76 billion U.S. dollars
NASDAQ 100 Index
Number of Internet users
SOCIAL MEDIA MARKETING
• Social Media is a game changer
“Social Media is a Game Changer”
HEAVY USERS HEAVY INFLUENCERS
BROADCAST WORD OF MOUTH
TOP-TWENTY MOST INFLUENTIAL TOUCH POINTS ON
PURCHASE
“Social matters to brands because of advocacy” 9 June
TYPES OF INFLUENCERS
Business/Government
leaders
Recognizedexperts and
analysts
Media Elite Cultural Elite SociallyConnected
EARNED MEDIA
• Social Media is not a strategy
Antony Young …
Social media is NOT a strategy
Social is not just digital
WE’RE ENTERING A NEW GOLDEN AGE FOR AGENCIES
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”
Bill Gates
@antonyyoung
www.brandmediastrategy.com
www.optimedia-us.com