•

with LISA HARRISON

DIGITAL MEDIA STRATEGIEST

CREATE A

BUZZZZZZ

A Little ABOUT LISA.

• Passionate about media + internet + relationships

= SOCIAL MEDIA!

• On a mission to “Create safe, supportive and structured social communities online.”

EVOLUTION

ACCESS these SLIDES on... http://www.slideshare.net/

•

with LISA HARRISON

•

SOCIAL MEDIA is NOT an ATM.

WELCOME TO THE

REVOLUTION!

Why should I CARE about SOCIAL MEDIA?

The future of marketing integrates traditional and social tools, connected by

successful, ongoing relationships with media, influencers, and people.

That’s right…it’s about relationships and it’s about people.

Relationships serve as the foundation for everything, whether its traditional or

new media, and the constant reminder that we’re reaching people, and not

audiences, will keep us on a path to relevance.

Brian Solis 2007 International publisher in new media.

Why is SOCIAL MEDIA GOOD for business?

1. Social media is a very effective branding strategy

2. SEO uses social media to improve rankings

3. Used in purchasing decisions

4. Increased traffic and subscriber rates

5. oppoirtunities for new business partnerships

6. reduced marketing expenses

7. improved sales

8. Lead generation effectiveness may be lower on the list,

but best practices are emerging rapidly

1. PUBLISH

Everyone can publish anything for everyone

•publish everything you have anywhere you can,

•monitor what others publish, promote it,

•and empower your customers to publish.

3 TYPES of SOCIAL MEDIA.

2. SHARE

Anyone can promote anything to everyone

•monitor what’s being shared about you

•find where your audience hangs out

•promote your content and other content

•produce content your audience with love

3. NETWORK

Anyone can connect with everyone from anywhere

•make friends - find your existing connections

•network through groups

•add to your email signture,

•be helpful - answer questions, share interesting content

•make connections

SOCIAL MEDIA isn’t just TWITTER, FACEBOOK and LINKEDIN.

Here are some examples of social media websites:

•Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.

•Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.

•Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.

•Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.

•Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.

•Blogs (Wordpress, blogger)

•Microblogging (Twitter)

•RSS

•Repeat the same core messages

•Use the same photo

•Focus on your topic

•Use the same language style everywhere

TIP #1: BE CONSISTENT

WHAT does YOUR PROFILE picture SAY about YOU?

Reflective sunglasses

The Modified Cartoon Portrait

I’m A

JUST MARRIED!!

I’ve Got a Mac, or the Photo

Booth Warhol I’m a

Family Man

WHAT does YOUR PROFILE picture SAY about YOU?

Where’s Wally Shot

Random Last Name

Shot

Uni Student

Cartoon

I Love My Pet Shot

I’ve got a Boyfriend/Girlfriend Change the

WorldTourist

JokeIn the Mirror

Middle Finger

Determine and prepared for the time commitment and resources necessary to be successful.

Assess if this venture will complement or take

away from your existing activities.

TIP #2: BE COMMITTED

Set SMART AIMS and OBJECTIVES.

S

M

A

R

T

pecific

easurable

ttainable

elevant

ime-bound

OUTBOUND MARKETING. Interrupt consumers

• Telemarketing

• Trade Shows

• Direct mail

• Email Blasts

• Print ads

• TV/Radio ads

TIP #3: RETHINK MARKETING.

OUTBOUND MARKETING. Interrupt consumers

• Telemarketing

• Trade Shows

• Direct mail

• Email Blasts

• Print ads

• TV/Radio ads

V’S

INBOUND MARKETING.Permission to communicate

• SEO/SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

TIP #3: RETHINK MARKETING.

The NEW SALES FUNNEL.

COMMUNITY-FOCUSED.

INTIMACY and GRATITUDE.

Thanks to facebook and other social media channels Nestle has an enormous public relations mess to deal with in March 2011 when Greenpeace created a parody video.

THE POWER of SOCIAL MEDIA.

Profiles of internet users Think of your“target audiences” in terms of:

•Passionates

•Influencers

•Ad-Hocs

TIP #4: AUDIENCE TYPES.

Here are some tips for engaging your social network:

1. Listen Then Leap

2. Be a person – Not a logo

3. Be Responsive

4. Ask And You Shall Receive

5. Act Within Social Media Guidelines

TIP #5: ENGAGE.

ENGAGE IN THE CONVERSATION!

TODAY ONLY.

3ONLY 2hr Social Media Mentoringvalued at $397

for $297

WANT TO LEARN MORE?

THANK YOU!

www.pomo.com.au www.facebook.com/pomocreative

www.facebook.com/secretstosocialmediamastery www.youtube.com/user/pomocreative www.au.linkedin.com/in/lisaharrison74

@POMOCreate @secretstomedia

#ssmm

THE “AGE OF STRATEGY”